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How optimization of a website creates better opportunity to be found by search engines
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Rescooped by Kenneth Carnesi from SEO 101 for Marketers
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TOOLS - 5 keyword research tools to dramatically increase your website traffic

TOOLS - 5 keyword research tools to dramatically increase your website traffic | e-commerce social media | Scoop.it
Here are 5 keyword research tools that will help you to dramatically increase the traffic to your website. Check out these cool tools now.

Via Peg Corwin
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Peg Corwin's curator insight, March 15, 6:23 PM

Learn about key features, uses and costs of these KEYWORD TOOLS: Google Keyword Planner, Ubersuggest, SEMRush, Long Tail Pro, and Wordstream.  The blogger also gives opinions of each.


 If you like this scoop, would you consider a thumbs up or share?

Rescooped by Kenneth Carnesi from SEO 101 for Marketers
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5 Tools to Check Your Website Rankings in Google

5 Tools to Check Your Website Rankings in Google | e-commerce social media | Scoop.it
Since the advent of the Internet, thousands of entrepreneurs around the world have come out of the wood works to claim their piece of the virtual pie.

Via Peg Corwin
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Peg Corwin's curator insight, January 8, 4:17 PM

Learn about these SEO tools and read descriptions.


Alexa

SEM Rush

SEOCombine

Website Rankings on a Budget

Web SEO

I have only heard of the first two.


If you like this scoop, please consider a thumbs up or share.



Bill Gassett's curator insight, January 26, 11:46 AM

Use these five tools to keep tracking of your rankings online.

Rescooped by Kenneth Carnesi from Technology in Business Today
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12 great tools from Google that will help you manage your business more efficiently

12 great tools from Google that will help you manage your business more efficiently | e-commerce social media | Scoop.it
We all know that Google is very popular as an online search engine, 
however it offers many other tools & Apps that will help you to
manage and grow your business.
Top Google Business tools
H

Via TechinBiz
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Rescooped by Kenneth Carnesi from WebsiteDesign
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Magento Go vs Shopify Ecommere Online Store Smackdown

Magento Go vs Shopify Ecommere Online Store Smackdown | e-commerce social media | Scoop.it

Best Online Store Option For YOU?
I've used Magento Go and Shopify. I've also used other Content Management Systems when I managed an Ecom team (for 7 years) including home grown and Magento enterprise.

If you want to start an online store which platform should you use? Let's look at a feature by feature comparison:

Easy To Use - Winner Shopify

Plugin / Add On Development - Winner Magento Go 

Email Integration - Tie (both work well with MailChip et al)

SEO - Magento Go if you KNOW SEO, Shopify if you don't


Promotion - Magento Go if you KNOW ecom, Shopify if you don't

Manage SKUs - Tie
up to about 50,000 after than NEITHER (you've outgrown OPP Other People's Platform if you have more than 50,000 unique stock keeping units SKUs). 

Cart - backend Magento Go
(can do more with logic so ASSUMES you know how to create business rule promotions) frontend (what customer sees) Shopify.

Templates - Tie 

Pretzel Logic - Magento Go
(winning this is not a good thing since it means the platform has its own language YOU must learn or things go bump in the night. Magento Go is willing to be confusing and a pain to add POWER, but 95% will never use that power so if you have a small, fun store steer clear). 


Cross Sale / UpSale
Slight nod to Magento Go again assumes you know ECOM well and cross merchandising is not intuitive but is powerful. 

Overall Winner - Shopify
For most readers of this post Shopify is the best choice.

Magento Go honorable mention
for a specialized niche group that need powerful business rule based promotion, have between 30k to 50k SKUs and don't mind learning a new language to get the backend power they need. If you don't know your crosssale (what you do on a product page to move customers to more profitable or popular choices) or upsale (what you do in the car to build Average Order Value (AOV) then use SHOPIFY. 


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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Rescooped by Kenneth Carnesi from Business in a Social Media World
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Content Discovery Tools: a Directory of My Favorite Ones

Content Discovery Tools: a Directory of My Favorite Ones | e-commerce social media | Scoop.it

Via Robin Good, Cendrine Marrouat - www.socialmediaslant.com
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Volkmar Langer's curator insight, January 6, 5:54 AM

Wow, what a good structured Collection - thanks to Robin Good - his name is program :-)

Louise Robinson-Lay's curator insight, January 17, 1:30 AM

Finding material can be a challenge, after all, there is so much out there. Robin Good shares some of his go to content discovery tools here.

Nicoletta Gay's curator insight, January 29, 7:59 AM

Great resourcerces about Content Discovery collected by

@Robin Good