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How Chanel Wins Social With Stylish Content Marketing & Storytelling

How Chanel Wins Social With Stylish Content Marketing & Storytelling | e-commerce social media | Scoop.it

Content is the core of any strong digital marketing strategy, and a strong narrative is the foundation of all good content.

When the iconic high-fashion house Chanel sought to revolutionize the way it engaged with customers, content and technology was at the forefront of its approach.

The 105-year-old brand has a clear advantage when it comes to storytelling – a rich history. The legacy of the company’s late founder Gabrielle “Coco” Chanel is so compelling, that the brand’s insignia – two interlocking C’s – is one of the most recognized and respected in the world.

Not only has the company managed to ramp up engagement with the development of their highly interactive, commerce-driven website, it has astutely leveraged the modernist philosophy of its creator, Ms. Chanel, best exemplified in the following quote...


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Jeff Domansky's curator insight, November 15, 2014 12:01 AM

Learn how Chanel uses storytelling to create content marketing mastery.

Art Jones's curator insight, November 16, 2014 9:19 AM

Chanel, Ralph Lauren & Burberry are all at the forefront of luxury brand marketing.

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Applying the 'hero's journey' to PR stories

Applying the 'hero's journey' to PR stories | e-commerce social media | Scoop.it
Stories that position your customers as 'heroes' overcoming struggles, with your product as the 'sidekick' will be more memorable and shareable than any old sales pitch.

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Jeff Domansky's curator insight, August 8, 2014 11:57 PM

Amen. Stories rule!

Comunicologos.com's curator insight, August 10, 2014 10:25 AM

Storytelling

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5 Ways to Use Pictures to Tell Visual Stories With Social Media |

5 Ways to Use Pictures to Tell Visual Stories With Social Media | | e-commerce social media | Scoop.it

Find out how telling visual stories with images or video on Twitter, Instagram, Pinterest, Tumblr and YouTube will help you reach connect with your audience.


Are you sharing your stories with your fans?


Do you use pictures in your social marketing?


People want pictures in their social channels.


When done right, these pictures become visual stories.


In this article, I’ll show you how five brands are using pictures to share their stories and why that’s important....


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aanve's curator insight, March 12, 2014 10:59 PM

www.aanve.com

 

Ali Anani's curator insight, March 13, 2014 4:26 PM

Images and videos are connecting bridges with your fans

Michele Tsoi's curator insight, March 17, 2014 4:17 PM

Often we gloss over a picture as a last thought to a post, or we load one up to do some hard selling.

 

If we are imaginative, we write a thought provoking line or make some funny remark and then let the picture sit like some ornament on our web page.

 

This post illustrates some good points as to why that is a big missed opportunity to tell your story. After all, what's a story without pictures? and the more compelling your pictures, the most engrossed the readers will be.

 

Take them on a journey, their journey with you as a guide; and like the pied piper, you will gain many followers.

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Defining Thought Leadership in a Business Blog | Lou Hoffman

Defining Thought Leadership in a Business Blog | Lou Hoffman | e-commerce social media | Scoop.it

...When it comes to organic search, Google and other search engines place a premium on backlinks. They interpret backlinks as “votes” for the content.Of course, to generate backlinks, you must create content that prompts other digital properties to share your content with their audiences.


For the type of content that grades out as shareable, it’s typically not product information or a personnel announcement or an industry award — information we characterize as company-centric. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs.In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere.


Such dot-connecting points to blogging as one of the best platforms for thought leadership....


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Jeff Domansky's curator insight, September 2, 2014 9:55 AM

Lou Hoffman shows how blogging can be an essential part of building thought leadership.

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How Storytelling Makes More than Marketing Come Alive

How Storytelling Makes More than Marketing Come Alive | e-commerce social media | Scoop.it

Every business interaction with a prospective buyer or customer is a potential story. That’s right, stories about your business are already being shared. Isn’t it time to take a more proactive approach to contribute to the conversation?


Stories are media, and media is media, regardless of the source. This is why every business must become a media company to better manage its story within the communities it serves.


What I’m going to share with you today is that your business can actually use storytelling as a means for accomplishing goals beyond marketing to shape future events that become signature stories....


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Jeff Domansky's curator insight, May 26, 2014 10:55 AM

Here's how business storytelling can sell.

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Telling stories: five successful marketing examples

Telling stories: five successful marketing examples | e-commerce social media | Scoop.it

Research shows that stories, anecdotes and metaphors are more memorable than data. At Searchlove last week, business consultant and author Danny Scheinmann discussed why stories work, the hidden structures behind them and how they can help your business to communicate effectively....


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Jeff Domansky's curator insight, March 4, 2014 3:06 AM

Jeremy Dumont shares 5 great examples of how storytelling succeeds in business. Case studies include Nordstrom, GE and Dove.