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Rescooped by Kenneth Carnesi,JD from Business in a Social Media World
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3 Lessons Spammers Taught Me About Marketing to Strangers

3 Lessons Spammers Taught Me About Marketing to Strangers | e-commerce & social media | Scoop.it

I like case studies that deliver great lessons. This is one of them.


Like many of us, Mars Dorian receives a lot of spam pitches in his inbox. He used to condemn the practice until he realized that he was doing it himself. 


What follows is a list of three major tips:


  • Your recipients are human beings with names
  • Don't just aim for relevancy. Be patient too.
  • Follow up!


One I would add is: Have your emails proofread. 


To me, this article serves as a reminder that there are human beings at the other end of the "line". We must treat them as such. 


Read the post at http://www.businessesgrow.com/2015/01/29/marketing-to-strangers/


---------------


Cendrine Marrouat 




Via Cendrine Marrouat - cendrinemarrouat.com
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Rescooped by Kenneth Carnesi,JD from Business in a Social Media World
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MediaPost Publications Social Spam Rose 355% In The First Half Of 2013 09/27/2013

MediaPost Publications Social Spam Rose 355% In The First Half Of 2013 09/27/2013 | e-commerce & social media | Scoop.it
Social Spam Rose 355% In The First Half Of 2013 - 09/27/2013

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, September 27, 2013 11:14 PM

"The report calls out Facebook's Graph Search as one of the newest spam tools for social because it allows users to precisely query a specific target audience. Spammers set parameters such as age, location, likes, interests and brands followed. Aside from being seen by the indented person and friends, all connected friends of friends also see the message. If the recipient's content is public, social spam reaches an even wider audience. Some 40% of social media accounts have been used to cast a wide net."

Rescooped by Kenneth Carnesi,JD from Business in a Social Media World
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Our 2013 In Review

Our 2013 In Review | e-commerce & social media | Scoop.it
As 2013 draws to a close, we at Akismet would like to let you know just what we've been up to -- and, of course, wish you a very happy holiday season. For the abridged version, we've prepared a nif...

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, December 27, 2013 5:32 PM

The numbers are mind-blowing. For example, the company caught its 100-billionth spam comment in 2013!