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How optimization of a website creates better opportunity to be found by search engines
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Rescooped by Kenneth Carnesi,JD from Social Media Content
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Where Your Customers Come From

Where Your Customers Come From | e-commerce & social media | Scoop.it
Do you know where your customers come from? Many small business owners have a gut answer, but few have actually tracked and know where their customers come from

Via Robert Caruso
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Robert Caruso's curator insight, October 5, 2016 9:39 AM
Though tracking and measuring where your customers come from is a crucial first step for any small business, there needs to be more. ROI or return on investment should become the mantra and focus of every small business owner. Being able to make intelligent and educated business and marketing decisions based on facts puts your business well on the path of sales and revenue growth.
Rescooped by Kenneth Carnesi,JD from B2B Marketing-The Practical Side
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How to Be Found on LinkedIn

How to Be Found on LinkedIn | e-commerce & social media | Scoop.it
Do you know how to be found on LinkedIn? The trick is in understanding how LinkedIn works and how you can take full advantage of the search algorithm.

Via Lydia's Marketing & Communication Consulting
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Lydia's Marketing & Communication Consulting's curator insight, January 29, 2014 9:16 AM

Good tips for B2Bs trying to master social selling...

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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7 Effective Call-to-Action Examples and Why They Work

7 Effective Call-to-Action Examples and Why They Work | e-commerce & social media | Scoop.it

CTAs are critical for achieving any results online, because traffic, subscribers, and followers don’t do you any good until they become leads and eventually customers. That’s why calls-to-action can be used in more places than just your website. They should also be employed in your: blog social media email blasts pay-per-click campaigns guest articles anywhere else you publish or market online It takes practice to craft the perfect CTA for a given offer and page, but there are a few guidelines to keep in mind that can help you....


Via Jeff Domansky
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Two Pens's curator insight, July 7, 2013 4:34 PM

This is straight out of Direct Marketing 101 (no, there are no new ideas under the sun) but worth remembering regarding asking for what you want.

Alison D. Gilbert's curator insight, July 7, 2013 4:47 PM

Don't delay, do it now.

Alison D. Gilbert's curator insight, July 7, 2013 4:47 PM

Don't delay, do it now.

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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Infographic: Sales Struggle with Marketing Content Deluge

Infographic: Sales Struggle with Marketing Content Deluge | e-commerce & social media | Scoop.it

These particular posts didn’t have many social shares and yet the analytics demonstrated someone had been looking at them.  The traffic was noticeable.


Generally I’ve found – both on personal professional sites – that for every social share, there are three visitors. So why were there so many page views on these particular posts?


With just a little more thought, the catalyst became obvious.  The sales team had found these posts and were emailing them to customers and prospects as a touch point....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 2, 2014 1:28 AM

40% of marketing content goes unused by sales because they don't know where to find it or feel overwhelmed by the deluge.

Rescooped by Kenneth Carnesi,JD from Technology in Business Today
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5 Marketing Technology Trends to Watch in 2014

5 Marketing Technology Trends to Watch in 2014 | e-commerce & social media | Scoop.it
The amount of change that has occurred over the past year is staggering. We have witnessed the introduction of everything from Google Glass to 3D printing technology, all having the power to revolutionize multiple industries within months.

Via TechinBiz
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Stéphane Favre-Réguillon's curator insight, January 13, 2014 3:49 PM

5 tendances à suivre pour 2014 !

Emeric Bailleul's curator insight, January 14, 2014 5:06 AM

Rien de nouveau, mais une bonne synthèse en 5 points