These particular posts didn’t have many social shares and yet the analytics demonstrated someone had been looking at them. The traffic was noticeable.
Generally I’ve found – both on personal professional sites – that for every social share, there are three visitors. So why were there so many page views on these particular posts?
With just a little more thought, the catalyst became obvious. The sales team had found these posts and were emailing them to customers and prospects as a touch point....
Via Jeff Domansky