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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Media Insight
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7 Simple Techniques You Should Be Using to Build Trust Online

7 Simple Techniques You Should Be Using to Build Trust Online | e-commerce & social media | Scoop.it

When it comes to conducting business online, trust is one of the scarcest and hardest-to-earn resources. No amount of money can purchase it, and it’s incredibly difficult to replace once it has been lost. Trust can be a defining factor that drives potential customers to choose your products or services over those of your competitors, so you can’t afford to overlook it.


To make establishing trust easier, let’s examine some simple tips that you can start incorporating into your marketing strategies today. These seven techniques involve educating consumers, personalizing marketing messages, and providing a positive user experience to help you get the most out of your investment and increase sales....


Via Jeff Domansky
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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Media Insight
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Top Tips and Tools for Online Reputation Management

Top Tips and Tools for Online Reputation Management | e-commerce & social media | Scoop.it

Search engine optimization experts share tips and tools to help you manage your company's online reputation.


A handful of companies offer free and paid online reputation management services for consumers and businesses, including  Reputation.com and Brand Yourself. In addition to using these services, or in lieu of them, both small and midsize businesses and enterprise digital marketers can take strategic steps to ensure their companies' online reputations are solid.


The following 15 tips and eight tools are all valuable and effective ways to help manage your organization's corporate reputation online....


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Marco Favero's curator insight, November 16, 2014 6:07 AM

aggiungi la tua intuizione ...

Darcy Bevelacqua's curator insight, November 17, 2014 11:54 AM

Everyone needs to check thier on line reputation on a regular basis before it becomes a crisis. 

Melanie Leszcynski's curator insight, December 10, 2014 11:10 AM

I like this article a lot because it shows a helpful step by step way to better understand your company's reputation on the internet. You'll be able to track whatever your typical computer user would see when searching for your company or things related to your company. Tracking these types of topics manually can save you money if you're a small business trying to make your reputation better tailored to your consumers. Larger companies may pay someone else to do it, however, it could also be a good way for large companies to check and make sure whichever third party they're using is doing their job in the best interest of your company. 

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Media Insight
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The 10 Most Influential Global Brands on LinkedIn

The 10 Most Influential Global Brands on LinkedIn | e-commerce & social media | Scoop.it

As marketing professionals, we often look to the trendsetters in the industry to understand how to improve upon our own efforts.


...Of the top 10 most influential brands globally, publishers like The Wall-Street Journal, Financial Times and Mashable make up half of the list, underscoring the value of content in engaging customers. Technology companies make up the second largest industry represented, with Microsoft, Hewlett-Packard, IBM andSalesforce.com leading the way.


What do these leaders have in common, and what can you take away from their efforts and apply to your own content marketing? Three simple practices:

-  They continually update users on industry news.

-  They release new and engaging content tailored to specific audiences.

-  They add their voice to relevant conversations that their audiences care about....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 20, 2014 1:02 AM

Great list of the 10 most influential global brands on LinkedIn. Recommended reading. 9/10

Terry Corby's curator insight, June 20, 2014 9:02 AM

.. in case LinkedIn is part of your marketing push!

Wanda J. Barreto's curator insight, June 20, 2014 11:24 AM

Las 10 marcas marcas globales con mejor estrategia de contenido en LinkedIn. #contentstrategy #top10 #reputacion #reputación

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Lessons Learned from CEO's Painful Email Meltdown

Lessons Learned from CEO's Painful Email Meltdown | e-commerce & social media | Scoop.it

It's the golden rule and the core of all communications etiquette: If you can't say something nice, don't say anything. On Tuesday, Kelly Blazek, who runs the Cleveland Job Bank, learned that lesson the hard way when her email smackdown of a young job seeker named Diana Mekota, who contacted her through LinkedIn, went viral.


"Love the sense of entitlement in your generation. And therefore I enjoy denying your invite," read Blazek's poison pen letter, in part. "You're welcome for your humility lesson of the year. Don't ever reach out to senior practitioners again and assume their carefully curated list of connections is available to you, just because you want to build your network."


Mekota posted the complete email on Reddit, Imgur, and Facebook, along with these comments: "Guess us twenty somethings should bow down to senior professional because clearly we have nothing to offer," and "Let's call this lady out." From there, it was like a torch thrown into a desert of parched tumbleweeds...


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Mark E. Deschaine, PhD's curator insight, March 1, 2014 7:22 AM

It's easy for mistakes to go viral.

Vicky Dobbin's curator insight, March 1, 2014 12:54 PM

Add to the fact that she didn't realize the bitchy response would be shared, and I'd call her incompetent.

aanve's curator insight, March 1, 2014 10:07 PM

www.aanve.com

 

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PR Debate: Should Brands Take Social/Political Stances? New Study from Field Agent - Bulldog Reporter

PR Debate: Should Brands Take Social/Political Stances? New Study from Field Agent - Bulldog Reporter | e-commerce & social media | Scoop.it

“Many companies are showing greater willingness to take public stances on controversial issues,” said West. “While the vast majority of consumers in our study said they are likely to purchase from companies they agree with, only 3 in 10 have actually done so.


This makes me think consumer behavior hasn’t quite caught up to this new environment in which companies take stands on controversial topics.”


But the risk is evident—and ultimately begs the question: From a company perspective, is it worth it?


“The overwhelming majority of consumers in our study agreed they are more likely to buy from companies they see eye to eye with, and almost half of consumers said they had already stopped buying from a company over a difference of opinion. This tells me that consumers are willing to vote with their dollars,” said West. “But there may be more danger for many companies than opportunity—especially if you serve, as most companies do, a market with diverse political views.”...


Via Jeff Domansky
Kenneth Carnesi,JD's insight:

Research shows no clear advantage to brands in taking sides on controversies for brands. Recommended reading. 9/10

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Jeff Domansky's curator insight, August 5, 2015 2:48 AM

Research shows no clear advantage to brands in taking sides on controversies for brands. Recommended reading. 9/10

Kate Marsh's curator insight, August 5, 2015 8:24 AM

Research shows no clear advantage to brands in taking sides on controversies for brands. Recommended reading. 9/10

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Media Insight
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The 7 Habits of Highly Influential CEOs

The 7 Habits of Highly Influential CEOs | e-commerce & social media | Scoop.it

As executive influence becomes more important, C-suite executives really do need to “be their brand.” To that end, being seen as an influential thought leader or opinion maker is vital for any CXO hoping to lead a competitive company in today’s world.


But how do you do that? We decided to look at people who are doing it successfully today, and reverse-engineer their secrets. We identified 7 important habits, the first 4 of which we’ll cover in today’s article. They are:

  1. Own A Topic
  2. Make The Most of Controversy
  3. Corollary – Don’t Work in Finance
  4. Tweet Early, Tweet Often aka Publish or Perish
  5. Know Your Audience
  6. Be More Than A Brand Extension
  7. Make Yourself Accessible


So let’s see exactly who these influential leaders are....



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Jeff Domansky's curator insight, September 23, 2014 7:09 PM

Good look at thought leaders, how they do it and how they could do better.

Helen Teague's curator insight, September 24, 2014 10:18 AM

As executive influence becomes more important, C-suite executives really do need to “be their brand.” To that end, being seen as an influential thought leader or opinion maker is vital for any CXO hoping to lead a competitive company in today’s world.

 

But how do you do that? We decided to look at people who are doing it successfully today, and reverse-engineer their secrets. We identified 7 important habits, the first 4 of which we’ll cover in today’s article. They are:

Own A TopicMake The Most of ControversyCorollary – Don’t Work in FinanceTweet Early, Tweet Often aka Publish or PerishKnow Your AudienceBe More Than A Brand ExtensionMake Yourself Accessible

 

So let’s see exactly who these influential leaders are....

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Media Insight
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The Complete A to Z Guide to Personal Branding [Infographic]

The Complete A to Z Guide to Personal Branding [Infographic] | e-commerce & social media | Scoop.it

If you haven't undertaken personal branding or you haven't incorporated it into your organization's marketing strategy, you're missing out on a world of value.


...To explore this topic further, I recently collaborated with online powerhouse and fellow MarketingProfs contributor Barry Feldman of Feldman Creative to create "The Complete A to Z Guide to Personal Branding" (see the infographic) — to help people and companies dive into the wonderful world of personal branding....


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Jeff Domansky's curator insight, April 7, 2014 3:34 AM

Great guide and infographic about personal branding.

Erica Huynh's curator insight, August 18, 2014 11:42 PM

An A to Z guide for personal branding. How cool is that!