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Increasing Visibility & Influence In Google Search
That means that anyone who wants to make use of Google+ as part of an overall strategy of increasing visibility and influence in Google Search should be actively pursuing all of the following tactics:
- Build a strong network within Google+. You should seek to cultivate not just a large number of followers, but more importantly, active relationships and partnerships with influential Google+ users. Their citations to your profile have a powerful effect on its authority to Google.
- Cultivate quality links from trusted websites. Create the kind of presence on Google+ that site owners want to recommend and link to. When being interviewed or referenced by a site, ask if they would link to your Google+ profile or page for identity purposes.
- Use Google Authorship for your content across the Web. Although this tip applies only to personal profiles, since Google Authorship involves a legitimate, Google-approved link to our profile, the more quality content you produce on trusted sites, the more authority given to your profile.
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Via Jaana Nyström, Marc Kneepkens
Google+ = Google...
Great insight from Google Plus maven Mark Traphagen who explains how out Google+ profiles can become relevant in search on their own.