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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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The True Life of a PR Professional | PR News

The True Life of a PR Professional | PR News | e-commerce & social media | Scoop.it

A life in public relations is unlike any other career you might imagine. For instance, did you know that PR pros need at least five cups of coffee just to maintain brain function? Or that while 100% of PR pros think that statistics are important, 101% believe that not all statistics are real.

Please take a look below at this light-hearted infographic by Upraise PR that takes a moment to have some fun with the world of public relations. Enjoy!...


Via Jeff Domansky
Jeff Domansky's curator insight, December 29, 2015 3:50 PM

Here's a light-hearted look at the life of a PR pro.

Marco Favero's curator insight, December 30, 2015 3:10 AM

aggiungere la vostra comprensione ...

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Journalists, Social News, and 4 PR Takeaways: New Study

Journalists, Social News, and 4 PR Takeaways: New Study | e-commerce & social media | Scoop.it

In the age of social media democratization, news distribution is no exception.  Nowadays journalists are competing head-to-head with brands and publishers for the most sharable content. The changing landscape of interconnected social news distribution and consumption also means that PR communicators need to strengthen their storytelling abilities and social angles to support their chances of media coverage in this competitive environment.A recent survey by  Edelman,  NewsWhip  and Muck Rack with an infographic sheds light on how PR folks can exploit these changes to get the most coverage possible.  Here are 4 takeaways for PR profs....


Via Jeff Domansky
Jeff Domansky's curator insight, February 8, 2015 4:33 AM

This study gives us a valuable perspective on PR and journalism in the age of social media. Hint: think storytelling!

rodrick rajive lal's curator insight, February 9, 2015 2:28 AM

The story is the driving force, whether it is in the field of reporting, or marketing, or even teaching. The pressure of finding a story good enough to tell, and being able to do so in an interesting manner can make all the difference to the news report, or the boardroom presentation before the takeover, or even the class room on jurisprudence!

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Panda 4.0: Good news for content, bad news for link-stuffing

Panda 4.0: Good news for content, bad news for link-stuffing | e-commerce & social media | Scoop.it

Google’s latest Panda algorithm will not spell the death of press releases. Rather, it will ensure they contain higher-quality content that consumers and members of the media are looking for, say major wire services.


Google rolled out Panda 4.0, an algorithm designed to prevent sites with poor-quality content from ranking high in its search results. While the company has updated Panda several times throughout the years, a recent report by Search Engine Land claimed wire sites lost "significant rankings" on Google, between 60% and 85%, after the most recent update....


Via Jeff Domansky
Jeff Domansky's curator insight, July 5, 2014 1:14 AM

When it comes to Panda 4.0, no news is bad news. News releases with useful information and valuable content will still deliver but it's bad news for link-stuffing.

wanderingsalsero's curator insight, July 6, 2014 2:25 AM

I'm sure I'm not the only person who asks this question, but, "What about what 'we the people' think is 'good content'?"

 

In this article, I read the phrase (something about), 'what Google considers good content'.  Actually I think this is another case where Google is stacking the deck and putting this business of internet marketing more out-of-reach or normal people.

 

It's not their right to determine what's 'normal'.  What are they going to do next, start penalizing us for spelling and punctuation?

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How GE Raised the Bar on Public Discourse and Content Marketing with #Pressing

How GE Raised the Bar on Public Discourse and Content Marketing with #Pressing | e-commerce & social media | Scoop.it

How do you get news and ideas into the hands of already-well-informed opinion leaders in public office? And how do you add substantively to the public discourse while avoiding the trap of becoming "just more noise"?


These were some of the challenges General Electric faced in designing its ground-breaking #Pressing campaign. Linda Boff, GE's Executive Director, Global Brand Marketing, sat down with us to discuss the campaign and how partnering with RebelMouse provided her team with the end-to-end platform they needed to deliver high-quality curated content to their audience...


Via Jeff Domansky
Jeff Domansky's curator insight, June 23, 2014 1:30 AM

Innovative public affairs strategy by GE utilized curation and content marketing.

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Why the Future of Digital Marketing Is Pure PR | Marketing Profs

Why the Future of Digital Marketing Is Pure PR | Marketing Profs | e-commerce & social media | Scoop.it

Public Relations - Savvy digital marketers who use the methodologies of public relations in a sustained and strategic manner across the board can reap a potential world of benefits.


I'm of the opinion that although SEO is here to stay, its evolution will lean toward the more traditional practice of public relations (PR) in the coming years. In this article I'll try to…

- Back up this claim by looking at industry statistics

- Put forward a case as to why PR can be highly complementary to SEO

- And, above all, offer some suggestions about how marketers can capitalize on this trend....


Via Jeff Domansky
Jeff Domansky's curator insight, June 10, 2014 2:52 AM

PR has a pivotal role to play in digital marketing in the future.

sarahjones's curator insight, June 10, 2014 10:56 AM

www.tradecomplaint.com

 

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The technologies of public relations are on their way.... | ZDNet

The technologies of public relations are on their way.... | ZDNet | e-commerce & social media | Scoop.it

...PR needs to figure out how to automate some of its capabilities and keep up with the changing trends affecting their clients. The major trend is in helping companies become media companies simply because there are fewer reporters around to help tell the stories of clients.


I’ve worked with Intel on its Intel Free Press and other media projects, for example. And PR firms need to do the same, help every company to be a media company and how best to use the media technologies available....


But the publishing, etc, is not enough. There needs to be a large technology component inside the future successful PR firm. It needs technologies of promotion that can scale the work of its practitioners in the service of its clients....


Via Jeff Domansky
Jeff Domansky's curator insight, March 21, 2014 4:19 PM

Tom Foremski looks at the critical need for PR firms to embrace technology and smarter automation.

aanve's curator insight, March 21, 2014 10:51 PM

www.aanve.com

 

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18 PR Standbys That Will Never Die

18 PR Standbys That Will Never Die | e-commerce & social media | Scoop.it

Despite exhortations to the contrary, the press release is just one of many PR standbys that will never die.I think it was because I’d just read some post or other about some PR standby.


(I couldn’t think of the right word when I posted on Facebook)( or other that was dead, long live the new PR thing… you know the kind of post (or, even worse, news article) that I mean.My community came up with some good ones. Here they are, all 18 of them....


Via Jeff Domansky
Jeff Domansky's curator insight, April 7, 2015 2:22 AM

Shonali Burke shares 18 old PR saws. May they all rest in peace. Soon!

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Survey Of 500+ Publishers Reveals How They Want To Be Pitched

Survey Of 500+ Publishers Reveals How They Want To Be Pitched | e-commerce & social media | Scoop.it

Today, editorial voices are outnumbered by public relations professionals by almost 5:1. In order to grasp the big picture, the first thing you need to understand is a publisher’s capacity.


On average, 45% of writers publish one story per day. Meanwhile, 8% of writers get pitched more than 100 times per day, 11% more than 50 times per day, and 40% more than 20 times per day. In other words, these writers get 100, 250, or 500 pitches a week for only five story spots!


When you take into account that only 11% of writers said they “often” write a story based on content that was sent through pitches, you quickly realize that the amount of email waste rises well above a person’s threshold to tolerate it....


Via Jeff Domansky
Jeff Domansky's curator insight, August 24, 2014 10:06 AM

Kelsey Libert surveyed over 500 digital publishers to discover what you can do to improve your content placement pitches.

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PR Newswire's Answer To Their Google Panda Troubles: Taking Action On Press Release Spammers

PR Newswire's Answer To Their Google Panda Troubles: Taking Action On Press Release Spammers | e-commerce & social media | Scoop.it

When Google released its most recent modification to the Panda algorithm, Panda 4.0, on May 20th, one of the sites reportedly hit hardby the update was the large press release distribution company, PR Newswire.


The company’s answer to recover from the algorithmic penalty is to “take action” against press release spammers through new internal quality guidelines for press release submissions....


Via Jeff Domansky
Jeff Domansky's curator insight, June 26, 2014 6:45 PM

PR Newswire tackles news release spam after Google Panda slap. 

Patrick Frison Roche's curator insight, June 27, 2014 5:09 AM

* WHAT WE READ *

 

Breaking news: PR Newswire was used by spammers to disseminate low quality content with "questionable" SEO tactics. The change in the Panda algorithm forces the company to take a deeper look at what is flogged daily to "millions of journalists". I would appear that it was neither PR nor News. Just wire.

 

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7 news trends and their effect on PR | Ragan.com

7 news trends and their effect on PR | Ragan.com | e-commerce & social media | Scoop.it
With a 24/7 news cycle and social media's emergence as a primary source of information (regardless of its validity), the public relations world just gets wilder and wackier.

Via Jeff Domansky
Jeff Domansky's curator insight, June 19, 2014 11:37 PM

Seven disturbing news media trends that simply make your job harder.

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This PR Hacker's 10 Tips Will Probably Get Your Brand Mentioned on CNN

This PR Hacker's 10 Tips Will Probably Get Your Brand Mentioned on CNN | e-commerce & social media | Scoop.it

Want 10k new website visitors and $25k in new sales tomorrow? No problem. Just get your brand mentioned on CNN. These 10 PR tips will help you pull it off.


PR hackers use technology & tools to execute PR strategies on a massive scale *ON THE CHEAP* — to get their companies mentioned in print, TV, radio & online media.


The goal is to not just get 5 media hits, but 500! To not just get 1,000 new users to your site, but to get a million or 10 million new users.


GBelow I’ll tell you more about how Kaplan first got his book on CNN. But let’s first go through his 10 essential laws of PR hacking....


Via Jeff Domansky
aanve's curator insight, April 2, 2014 11:25 PM

www.aanve.com

 

malek's curator insight, April 3, 2014 9:03 AM

Doing PR the Buzzfeed way...genius in action

massimo scalzo's curator insight, April 4, 2014 7:41 AM

"The" Digital Strategy refers to many aspects of a tactical and technical nature.


This article, written by Pat Parkinson about Ben Kaplan, for sure describes one of the most important pieces of the jigsaw puzzle....The evolution of mktg public relations campaigns and how businesses can benefit from it.