e-commerce & social media
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e-commerce & social media
How optimization of a website creates better opportunity to be found by search engines
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Rescooped by Kenneth Carnesi,JD from Business in a Social Media World

Content Curation: 7 Things Merchants Must Know - via @Curagami

Content Curation: 7 Things Merchants Must Know - via @Curagami | e-commerce & social media | Scoop.it

Why Content Curation Is Coming To B2C Merchants
In Curagami's 2nd guest blog post @Cendrine Marrouat - cendrinemarrouat.comshares 7 Content Curation Tips online merchants must know including:

  • Definition of content curation.
  • Why content curation?
  • Benefits of content curation.
  • Ideas to leverage content curation.
  • Examples of content to curate.
  • Tips to become a great content curator
  • Some curators to follow


Via Martin (Marty) Smith, Cendrine Marrouat - cendrinemarrouat.com
Cendrine Marrouat - cendrinemarrouat.com's curator insight, October 6, 2014 3:42 PM

Thank you @Martin (Marty) Smith for allowing me to guest post for Curagami!

Rescooped by Kenneth Carnesi,JD from Content marketing automation

How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail

How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail | e-commerce & social media | Scoop.it

Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast. 

Via Martin (Marty) Smith, Ally Greer
Ally Greer's curator insight, March 19, 2014 11:41 PM

We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.

Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.

He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.

Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!

Martin (Marty) Smith's comment, March 20, 2014 12:06 AM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without @Scoop.it since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight, March 20, 2014 10:52 AM

Scoop.it influences social media marketing and more...

Rescooped by Kenneth Carnesi,JD from WebsiteDesign

Magento Go vs Shopify Ecommere Online Store Smackdown

Magento Go vs Shopify Ecommere Online Store Smackdown | e-commerce & social media | Scoop.it

Best Online Store Option For YOU?
I've used Magento Go and Shopify. I've also used other Content Management Systems when I managed an Ecom team (for 7 years) including home grown and Magento enterprise.

If you want to start an online store which platform should you use? Let's look at a feature by feature comparison:

Easy To Use - Winner Shopify

Plugin / Add On Development - Winner Magento Go 

Email Integration - Tie (both work well with MailChip et al)

SEO - Magento Go if you KNOW SEO, Shopify if you don't

Promotion - Magento Go if you KNOW ecom, Shopify if you don't

Manage SKUs - Tie
up to about 50,000 after than NEITHER (you've outgrown OPP Other People's Platform if you have more than 50,000 unique stock keeping units SKUs). 

Cart - backend Magento Go
(can do more with logic so ASSUMES you know how to create business rule promotions) frontend (what customer sees) Shopify.

Templates - Tie 

Pretzel Logic - Magento Go
(winning this is not a good thing since it means the platform has its own language YOU must learn or things go bump in the night. Magento Go is willing to be confusing and a pain to add POWER, but 95% will never use that power so if you have a small, fun store steer clear). 

Cross Sale / UpSale
Slight nod to Magento Go again assumes you know ECOM well and cross merchandising is not intuitive but is powerful. 

Overall Winner - Shopify
For most readers of this post Shopify is the best choice.

Magento Go honorable mention
for a specialized niche group that need powerful business rule based promotion, have between 30k to 50k SKUs and don't mind learning a new language to get the backend power they need. If you don't know your crosssale (what you do on a product page to move customers to more profitable or popular choices) or upsale (what you do in the car to build Average Order Value (AOV) then use SHOPIFY. 

Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com