Mobile marketing: Why push notifications are the marketer's new power tool | e-commerce & social media |

Of those who download a brand’s mobile app, 68% opt-in to receiving push notifications from that app, according to Responsys research. Here's why push is one of the most promising areas of mobile marketing today.


If you haven’t started developing a strategy to strengthen your customer relationships using push, now’s the time to start.


However, the opportunity for push notifications doesn’t start and end with mobile apps. While the bulk of push notifications today are delivered on mobile phones and tablets, they are quickly expanding to reach all kinds of new internet connected devices – such as desktops, e-readers, entertainment systems, and even cars. In fact, the world will have more connected devices than people – 75 billion devices connected to the “Internet of things” by 2020. 75 billion. Wow. This opens up a whole new range of possibilities for marketers.

Via Russ Merz, Ph.D.