Why there's reason to be optimistic about journalism's future | e-commerce & social media | Scoop.it

Caroline Little, CEO CEO of the Newspaper Association of America (NAA), says despite what cynics say, the future of newspapers is bright. In an article published Friday, she shared some NAA research:


"Our audience has grown with the shifting digital landscape, and we’re seeing increased levels of audience engagement and new avenues of consumption. We made the first gain in circulation revenue since 2003, with revenue rising by 5 percent — from $10 billion to $10.5 billion — as digital subscriptions grew dramatically.


The number of unique visitors engaged with U.S. newspaper digital content hit a new high in September 2013, totaling 141 million adults — an impressive increase of 11 percent since just June. We’ve changed with the times to fit the needs of our audience, from print to website to tablet to mobile, adapting our content and strategies for delivery. And it’s working. Across all digital platforms, 71 percent of adults in this country engage with newspaper content, and 55 percent of those visitors consume newspaper content on mobile devices"....


Via Jeff Domansky