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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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Why People Choose to Shop—or Not to Shop—on Their Phones

Why People Choose to Shop—or Not to Shop—on Their Phones | e-commerce & social media | Scoop.it

Mobile shopping isn't going anywhere this year.


More than 60 percent of omnichannel shoppers said they plan to start making purchases using mobile devices or will do so even more in the upcoming year, according to a new study released today by Facebook. (Already, 45 percent of all shopping includes some form of mobile interaction including doing research, comparing prices or making purchases. Among millennials, that number jumps to 57 percent.)


Facebook IQ commissioned GfK to study 2,400 adults who had used mobile phones, tablets, desktops or laptops to research or buy items online in the past three months. Purchasing categories included clothing, consumer electronics, home appliances, home goods and beauty.


The study also looked at why those shopping on mobile devices chose to use them. Fifty-six percent said it was because they already happened to be on a device, while 55 percent pointed to the convenience it afforded....


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Jeff Domansky's curator insight, February 5, 2016 6:03 PM

Interesting mobile shopping research.

Marco Favero's curator insight, February 6, 2016 6:01 AM

aggiungi la tua intuizione ...

Leila Anzabi's curator insight, February 7, 2016 8:11 PM

45% of all shopping includes some sort of mobile interaction. Among millennials, that number jumps to 57%. People who choose to shop on mobile devices say it is because they happen to already be on their device or because it's just more convenient. However, there are many obstacles mobile shopping faces, including the criticism on their transaction processes and their apps that need improvement. Making it easier to enter payment information, being able to ship to multiple locations, and being able to make transactions without downloading an app would all help reduce these criticisms. The breakdown of stats on a study are quite interesting on what people perfer:

Desktop/laptop vs mobile

56% say its easier to see everything on desktop

55% find it easier to use big devices

27% find it difficult to compare products/retailers through mobile

26% say entering personal data is not user friendly on smartphones or tablets

 

I personally agree with the statistics above. I love to online shop as it is very convenient, especially with a retailer who provides a great return policy. However, I never shop on my phone. Not because I do not trust it, or because I find it difficult to type in my payment preference, but because a mobile device is too small to compare products or retailers on. Many websites also do not adapt to mobile standards and look odd/different on my phone then on a desktop.

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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The 3 Most Common M-Commerce Questions Answered

The 3 Most Common M-Commerce Questions Answered | e-commerce & social media | Scoop.it

Last Holiday season was a tipping point for mobile: Traffic surged to mobile shopping sites and apps. M-sites crashed from the onslaught of shoppers. And people got comfortable not only researching but also purchasing gifts on mobile.

Looking at our own data, we saw that people on Facebook bought on mobile 46% more during the last Holiday season than during the non-Holiday season.1 Facebook IQ predicts that in Q4 of this year the percentage of online purchasers transacting on a mobile device will rise by 30%.2

The mobile shift has happened, and the thumb is in charge. For the second post in a series examining what this means for brands, Kelly Graziadei, Facebook’s Direct Response Product Marketing Director, spoke to Helen Crossley, Facebook IQ’s Head of Consumer Insights Research, about 3 of the most common questions marketers ask about how to succeed in mobile commerce...


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Jeff Domansky's curator insight, November 18, 2015 11:22 PM

Very useful insight into mobile marketing, mobile buying behaviors and trends. 

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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9 Things You Need to Know About Google's Mobile-Friendly Update

9 Things You Need to Know About Google's Mobile-Friendly Update | e-commerce & social media | Scoop.it
Rumors are flying about Google's upcoming mobile-friendly update, and bits of reliable information have come from several sources.


My colleague Emily Grossman and I wanted to cut through the noise and bring online marketers a clearer picture of what's in store later this month. In this post, you'll find our answers to nine key questions about the update.


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Jeff Domansky's curator insight, April 6, 2015 5:06 PM

Here's a valuable look at Google's planned mobile-friendly based update scheduled for April 21st. Recommended reading. 9/10

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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32% Of All Online Purchases Are Made With A Mobile Device

32% Of All Online Purchases Are Made With A Mobile Device | e-commerce & social media | Scoop.it

No one can deny the rapid rate in which Mobile Commerce is growing.


A recent report from comScore showed that online retail spending had grown by 14% last year, while total consumer retail spending had only grown by single digits. At the moment, most online spending is still happening over desktop and laptop computers, but that is expected to change, and soon, according to recent data from the U.S. Census and other sources.


Mobile Online Spending is the Way of the Future.People might still be using their computers to buy online, but they won’t be for much longer. According to Digiday, commerce is one of the industries that will be most affected by growing mobile platforms. According to a forecast by Goldman Sachs, global e-commerce is expected to grow to $638 billion by 2018. Goldman also asserts that it will be tablets rather than smart phones that will be the primary source of online spending....


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aanve's curator insight, April 18, 2014 10:49 PM

www.aanve.com

 

Ali Anani's curator insight, April 19, 2014 1:59 AM

Rapid change is disrupting the familiar purchasing habits

rodrick rajive lal's curator insight, April 20, 2014 11:56 PM

I guess few would deny how shopping has become more of an online activity with the mobile phone helping to make the experience more virtual!

Rescooped by Kenneth Carnesi,JD from Business Support
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Mobile Business Strategies and the way forward for your Business

Mobile Business Strategies and the way forward for your Business | e-commerce & social media | Scoop.it

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BSN's curator insight, March 25, 2014 11:13 AM

Mobile Business Strategies and the way forward for your Business #mobile #business #strategies

Rescooped by Kenneth Carnesi,JD from SEO 101 for Marketers
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How to Optimize Your Page Titles for Mobile Search [Quick Tip]

How to Optimize Your Page Titles for Mobile Search [Quick Tip] | e-commerce & social media | Scoop.it
Learn how to optimize your page titles for mobile search.

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Peg Corwin's curator insight, February 23, 2014 6:54 PM

To optimize a MOBILE page title for mobile, limit the title to 45 characters and put primary keywords towards the front.  Click for details.


If you like this scoop, would you consider a thumbs up or share?

Rescooped by Kenneth Carnesi,JD from Marketing Revolution
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Emerging Channels Challenge SEO for Marketing Dollars

Emerging Channels Challenge SEO for Marketing Dollars | e-commerce & social media | Scoop.it

As more consumers switch to smart phones, emerging channels are gaining importance in a marketing space that SEO has dominated. For years, brands have used SEO strategy to market their products, but it has become harder to find as an increasing number of search results are returning unrelated content.


Also, according to one entrepreneur, in 2013 organic search results made up only 13 percent of screen space. The rest of the screen was dominated by "ads and jun"


Problems with SEO-lead strategy are only magnified as more consumers view content on mobile devices. For instance, vertical and native search on mobile is continually threatening traditional search. Google’s traditional search traffic had declined 3 percent by the end of 2012.




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Martin (Marty) Smith's curator insight, January 19, 2014 10:31 AM

Startups Think Mobile First
I got this lesson at Triangle Startup Factories Fall Showcase when more than half of the "graduating" startups were MOBILE focused almost to the exclusion of content on Google. 

These startups could have cared less about organic SEO. I'm not sure I would live all the way there YET but SOT (Sign of the Times) and yet another big wake up call to Google. 

It is possible via app stores and direct connection into what is rapidly becoming many people's #1 digital device - their SmartPhone - to build a substantial business and have NO top ranked keywords in Google. 

All things being equal I still want content in the Big G since a traffic source as valuable as that is stupid to ignore, but the brash thinking of next gen entrepreneurs DOESN'T INCLUDE GOOGLE. 

Google, for these brash mobile first entrepreneurs, doesn't enter in their field of vision. They aren't worried about winning organic SEO as much as they fear bad ratings on the app store (lol). 

After spending years tweaking, cajoling and pleading organic SEO I'm ready for something new and different. SEO feels played out, not worth half the time we used to put in it and OVER.  

 

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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Why Mobile Shoppers Head to Stores: 47% Want to See Items, 41% Want to Take Them Home

Why Mobile Shoppers Head to Stores: 47% Want to See Items, 41% Want to Take Them Home | e-commerce & social media | Scoop.it

More consumers prefer to shop in a physical store so they can see and touch products before making a purchase. At the bottom of the list is turning to sales associates for help. Here’s why consumers say they like to shop in stores:

  • 47% --  See/touch items before buying
  • 41% --  Ability to take it home immediately
  • 30%  -- Take advantage of sales
  • 30% --  Redeem offers/coupons
  • 22% --  Enjoy the experience (it's fun)
  • 20%  -- More secure than buying online
  • 11% --  Get assistance from sales associates.


During the Mobile Shopping Life Cycle, consumers use their phones a lot, since with mobile consumers can always be shopping. Before they even head to a store, 63% of consumers use their smartphones to help prepare for the shopping trip. And once they get to the store, here’s how they use their phones, according to the survey...


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Jeff Domansky's curator insight, November 25, 2015 8:53 PM

Research says it all. Shoppers use mobile but still prefer in-store.

Michelle Gilstrap's curator insight, November 26, 2015 10:27 AM

Good reasons that consumers head to stores, but they use their smartphone for research before and during their trip.

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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The Shifts In Consumer Behavior Driving Google’s Maturation

The Shifts In Consumer Behavior Driving Google’s Maturation | e-commerce & social media | Scoop.it

While at Google’s offices recently, I had the pleasure to hear a Google Product Manager present the company’s view of how information retrieval has changed with the rise of mobile and smartphone adoption.


They are calling it “micro-moments,” the premise being that as smartphone adoption and use continues to skyrocket, consumers increasingly have small bursts of interaction with their phones across search, social, video and email, as opposed to prolonged periods in front of a desktop.


This viewpoint represents a shift from the linear “sit, search and act” desktop mentality that characterized the early days of the internet, in which research and action were typically performed in one sitting while in front of a connected internet device.


These days, according to Google, more searches are done on mobile than on desktop in many countries, including the United States, Japan and United Kingdom.


Google’s micro-moment perspective posits that discovery and action are decoupled as discovery comes in multi-session bursts, across channels, on a mobile device, while action (conversion/purchase) often takes place later on a larger screen, a laptop or tablet device....


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Jeff Domansky's curator insight, August 17, 2015 9:58 AM

Columnist Nathan Safran takes a look at where Google is heading -- and what challenges it faces -- in the age of mobile.

Diana Andone's curator insight, August 18, 2015 3:24 AM

Good insight in what online micro-moments mean 

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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50% of Online Sales Heading to #Mobile | MediaPost

50% of Online Sales Heading to #Mobile | MediaPost | e-commerce & social media | Scoop.it

This past holiday season again highlighted the significance of mobile on shopping patterns, which may be on track to at least one tipping point.

A new forecast now has mobile accounting for a full half of all U.S. digital commerce revenue within two years.

That would be an increase from the 22% of digital commerce revenue attributed now, according to research firm Gartner....


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Jeff Domansky's curator insight, January 29, 2015 2:00 PM

Mobile has become much more than just a moving target. It's now an essential part of online shopping and payments and it's destined to keep growing

Liza Viana's curator insight, January 29, 2015 5:27 PM

Here's one BIG reason your business needs to have a good #mobile strategy. 

Foremost Media, Inc.'s comment, January 30, 2015 3:10 PM
Like Liza Viana stated above, the article explains exactly why businesses must have a well-developed mobile strategy in 2015. Our company recently developed a FREE, easy-to-use responsive tool that allows you see what your site looks like on a variety of mobile devices. Check out our blog post at http://goo.gl/wtx4lm to learn more!
Rescooped by Kenneth Carnesi,JD from Integrated Brand Communications
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As Mobile Revolutionizes Commerce, How Marketers Are Taking Advantage

As Mobile Revolutionizes Commerce, How Marketers Are Taking Advantage | e-commerce & social media | Scoop.it

How many of your daily tasks would be nearly impossible (or at least more difficult) without mobile devices, e-mail and the internet? It’s tough to imagine accomplishing even the simplest of tasks, especially when it comes to buying and selling goods. Mobile has revolutionized commerce, including the way consumers engage, research and ultimately purchase products.

On the flip side, advertisers now have more ways to reach and influence their audiences. Retailers are now witnessing first-hand how traditional “brick-and-mortar” ideology is rapidly transforming into a new “brick-and-click” reality.

Here’s how mobile assets are reshaping the commerce landscape and consumer buying behaviors:


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, March 27, 2014 9:07 PM

Five ways #mobile has changed the commerce landscape for retailers and marketers in general. The five forces (showrooming, social shopping, app marketing, mobile payments, and location based ads) are reviewed and discussed in some detail.

Rescooped by Kenneth Carnesi,JD from Local SEO for local businesses
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Local Search Is Becoming a Mobile Experience With a Social Layer

Local Search Is Becoming a Mobile Experience With a Social Layer | e-commerce & social media | Scoop.it
One of the more surprising revelations from a recent comScore study is that Facebook is now the #2 mobile app for local search, behind Google Maps. This puts it

Via Peg Corwin
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Peg Corwin's curator insight, March 9, 2014 2:28 PM

Local Takeaways are that social, local and mobile are converging:


1. "It is critical for multi-location brands to optimize their local pages not only for search but also engagement, which increases social discovery.

2. Consumer-generated stories about a brand (check-ins, photos) are more efficient in the Facebook News Feed than brand-generated stories. 

3. Investing resources at the local level will yield higher returns than at the national (brand) level. 

4. Posting content to local pages is pure upside in terms of customer reach and value.

5. Local search, mobile, and social are converging in ways that generate exponential value for brands and consumers alike."


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Rescooped by Kenneth Carnesi,JD from Mobile Customer Experience Management
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Mobile marketing: Why push notifications are the marketer's new power tool

Mobile marketing: Why push notifications are the marketer's new power tool | e-commerce & social media | Scoop.it

Of those who download a brand’s mobile app, 68% opt-in to receiving push notifications from that app, according to Responsys research. Here's why push is one of the most promising areas of mobile marketing today.

 

If you haven’t started developing a strategy to strengthen your customer relationships using push, now’s the time to start.

 

However, the opportunity for push notifications doesn’t start and end with mobile apps. While the bulk of push notifications today are delivered on mobile phones and tablets, they are quickly expanding to reach all kinds of new internet connected devices – such as desktops, e-readers, entertainment systems, and even cars. In fact, the world will have more connected devices than people – 75 billion devices connected to the “Internet of things” by 2020. 75 billion. Wow. This opens up a whole new range of possibilities for marketers.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, January 25, 2014 1:31 PM

"Push notifications" are becoming an increasingly important marketing tool especially given the ubiquity of #mobile and other devices connected to the internet. This development opens up a new area of "push marketing" competition to gain "share of notifications" through opt-in campaigns.  

Eric_Determined / Eric Silverstein's comment, January 25, 2014 3:10 PM
Thanks Russ. As you pointed out, push notification creates frictionless experiences.
sophiedesc's curator insight, January 26, 2014 1:00 PM

With 75 billion devices connected to the “Internet of things” by 2020, push notifications offer marketers huge opportunities to connect with mobile consumers and drive engagement! 

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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10 mind-blowing mobile infographics

10 mind-blowing mobile infographics | e-commerce & social media | Scoop.it

I've gathered together ten great infographics on m-commerce, QR codes, apps vs web, coupons, payments, mobile marketing and more.Where possible, I've added the infographics to this post in a readable size, but for others you can click on the image to see a larger version..


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Jeff Domansky's curator insight, November 26, 2013 3:53 AM

Useful resource for mobile marketers.