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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Media Insight
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Chanel Got 1.8 Million Instagram Followers Virtually out of Nowhere

Chanel Got 1.8 Million Instagram Followers Virtually out of Nowhere | e-commerce & social media | Scoop.it

Chanel posted its first Instagram photos and videos Monday and already has 1.8 million followers. The images-based digital platform doesn't allow users to see exactly when companies or people join it—like Twitter does—but it appears that the brand opened its account some time ago, built up a considerable backing organically and then finally saw fit to post content. An email inquiry to the Paris-based company went unanswered.


As The New York Observer reported, the posts were born from a campaign party Chanel threw Monday for its new TV spot starring supermodel Gisele Bundchen. The brand's first Instagram post was a video (see below) that features a brief snippet of the commercial and garnered nearly 40,000 likes. Chanel's social marketing team then followed up with eight photographs from the soirée that collectively drew 158,000 likes....


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Jeff Domansky's curator insight, October 16, 2014 2:57 AM

After only one day of Instagram work, Chanel is already ahead of a good number of its high-end fashion competitors in terms of audience on the social channel. And yes, I'm aware of the serendipity and irony in posting this article next to the one of the schoolgirls kidnapped in Nigeria.

Bucles de Comunicación's curator insight, October 16, 2014 4:44 AM

Este es un buen ejemplo de cómo las grandes empresas y personajes públicos compran seguidores en las redes sociales con el fin de ganar popularidad. Pero, ¿ganan popularidad o solo apariencia de popularidad? ¿Qué se consigue con esa apariencia? ¿Es el público tan simple que sigue los contenidos online según el número de seguidores que tengan sus "dueños"? ¡Reflexionemos!

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Secrets Of The Most Shared Business Publishers

Secrets Of The Most Shared Business Publishers | e-commerce & social media | Scoop.it

This week we used Insights data to see how some different business sites are performing on Facebook, LinkedIn and Twitter during the month of September to yesterday (September 1 to 24).


Business news is hotly discussed in the social space. Some of the most talked about digital news sites of recent times (Business Insider, Quartz) cover business daily, while stalwarts like the Wall Street Journal and Forbes have also made themselves very visible in the new social landscape.


We picked seven prominent sites and ran some queries in our Insights dashboard:

The Financial Times

The Wall Street Journal

Quartz

Business Insider

Harvard Business Review

Forbes

Bloomberg.com


We used the data to analyze the biggest stories by network, the most ‘social’ writers at different sites, and overall site performance. Insights also allowed us to graph their average share counts per story....


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Jeff Domansky's curator insight, September 27, 2014 3:17 AM

Lots of valuable business news insight in this report.

Austin Musgrove's curator insight, September 28, 2014 5:48 PM

I found this article very interesting because it relates to my Social Media project.  I chose to analyze Forbes in the Magazine industry.  The article identified many different strengths of Forbes Magazine and directly compared them to other business publishers.  Forbes proved to be the most shared publisher on LinkedIn and had the most overall tweets on Twitter.  I also discovered that Forbes had some of the most popular articles for the month of September.  I look forward to analyzing my own data for the project and comparing it with this article! 

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The leaked New York Times innovation report is one of the key documents of this media age

The leaked New York Times innovation report is one of the key documents of this media age | e-commerce & social media | Scoop.it

We don’t typically write about intra-newsroom politics at Nieman Lab, leaving that to Manhattan’s very capable cadre of media reporters. But Abramson’s removal and Dean Baquet’s ascent has apparently inspired someone inside the Times to leak one of the most remarkable documents I’ve seen in my years running the Lab, to Myles Tanzer at BuzzFeed.


It’s the full report of the newsroom innovation team that was given six full months to ask big questions about the Times’ digital strategy. (A summary version of it was leaked last week, but this is the big kahuna.)


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Jeff Domansky's curator insight, May 18, 2014 10:42 AM

It's an astonishing look inside the cultural change still needed in the shift to digital — even in one of the world's greatest newsrooms. Recommended rading. 10/10

Rescooped by Kenneth Carnesi,JD from Business in a Social Media World
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A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.

A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why. | e-commerce & social media | Scoop.it
Most journalists don't like chasing traffic -- or at least, they won't admit to it. Is that snobbery, arrogance, or a smart business decision?

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, March 31, 2014 6:47 PM


"There's another reason that some journalists don't get obsessed with traffic, and it has nothing to do with snobbery and everything to do with business. It's that they've learned that chasing traffic for the sake of traffic can be a fool's errand." - Dan Lyons


Traffic numbers are only valuable if you use them to make your content as valuable and relevant to your audience as possible. 


A great article!

Rescooped by Kenneth Carnesi,JD from Business in a Social Media World
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Headlines Against Humanity: Debunking linkbait headlines

Headlines Against Humanity: Debunking linkbait headlines | e-commerce & social media | Scoop.it
Judging by the meteoric success of a site like Buzzfeed, sensationalist headlines have never been more fashionable. In fact, things have gone so bad that some people got fed up and created "Headlin...

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, January 8, 2014 1:17 AM

Sensationalist headlines are not always the way to go...

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“If we run and they kill us, so be it. But we have to run now.” | Matter

“If we run and they kill us, so be it. But we have to run now.” | Matter | e-commerce & social media | Scoop.it

Six months ago, 276 Nigerian schoolgirls were kidnapped by Boko Haram. The handful who escaped that night have never told the full story of their ordeal — until now.Near the classrooms in the dusty schoolyard of the Chibok Government Secondary School, the Whuntaku girls hold court beneath the green lele mazza tree. There is no sign on the tree, no discernible markings; everyone just knows it’s their spot — where they gathered in the mornings, between classes, and after school to hang out, talk about boys, whatever....


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Jeff Domansky's curator insight, October 16, 2014 2:27 AM

The kidnapped Nigerian schoolgirls tell their story for the first time. This is a powerful story that must be read and remembered. 10/10

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Poll: MSNBC Least Trusted TV News Source, Fox News Most Trusted | NewsBusters

Poll: MSNBC Least Trusted TV News Source, Fox News Most Trusted | NewsBusters | e-commerce & social media | Scoop.it

Most surveys regarding cable news channels focus on ratings and the opinions of their viewers. However, a recent poll conducted by the Brookings and Public Religion Research Institute sought the views of all Americans toward all news sources in the nation.

A mere 5 percent of the respondents called the left-wing MSNBC cable channel their “most trusted” TV news outlet. On the other end of the spectrum, the Fox News Channel was named by 25 percent of the people surveyed, surprisingly more than the 23 percent who pointed to the “mainstream media” broadcast networks and the 21 percent who said they trust the Cable News Channel....


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Jeff Domansky's curator insight, June 10, 2014 11:09 PM

This research study contains very interesting results for surveys on trust of news sources.

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Exclusive: New York Times Internal Report Painted Dire Digital Picture | BuzzFeed

Exclusive: New York Times Internal Report Painted Dire Digital Picture | BuzzFeed | e-commerce & social media | Scoop.it

A 96-page internal New York Times report, sent to top executives last month by a committee led by the publisher’s son and obtained by BuzzFeed, paints a dark picture of a newsroom struggling more dramatically than is immediately visible to adjust to the digital world, a newsroom that is hampered primarily by its own storied culture.


The Times report was finalized March 24 by a committee of digitally oriented staffers led by reporter A.G. Sulzberger. His father,  Times  Publisher Arthur Sulzberger,  fired Executive Editor Jill Abramson Tuesday,  a decision that doesn’t appear immediately related to the paper’s digital weaknesses.


The report largely ignores legacy competitors and focuses on the new wave of digital companies, including First Look MediaVoxHuffington PostBusiness Insider, and BuzzFeed....


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Jeff Domansky's curator insight, May 16, 2014 5:15 PM

In a delicious irony, noted by many, BuzzFeed broke the story and released its own view of the New York Times report citing it's need to adjust to the digital world.

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No Analytics for You: News Sites Grapple With Who Can See Data - AJR.org

No Analytics for You: News Sites Grapple With Who Can See Data - AJR.org | e-commerce & social media | Scoop.it

The Verge editors think sharing analytics with reporters might distract them from quality storytelling. Other media outlets think differently.


While many news organizations freely share site metrics with their staff members, the growing availability of pageview and engagement data raises thorny news judgment questions that editors and reporters are grappling with on a daily basis.


Some sites, such as Gawker, have experimented with making pageviews a core part of reporters’ jobs by basing some aspects of pay on how much traffic their stories get, while others, such as The Verge, prefer their reporters avoid  the temptation to pander to what’s popular. Still others take a middle road, allowing limited access to metrics....


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Jeff Domansky's curator insight, March 19, 2014 11:56 AM

Pageviews journalism: Truth or consequences? Why are media afraid to share data?