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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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The disruptive power of collaboration: An interview with Clay Shirky | McKinsey & Company

The disruptive power of collaboration: An interview with Clay Shirky | McKinsey & Company | e-commerce & social media | Scoop.it

How we collaborate has profound implications for how we live and work. The author and New York University professor explains how social media has upended traditional norms.  


The disruptive power of collaboration: An interview with Clay Shirky


How we collaborate has profound implications for how we live and work. The author and New York University professor explains how social media has upended traditional norms.


Sharing changes everything. CUpending supply and demand. Creating success from failure.


From the invention of the printing press to the telephone, the radio, and the Internet, the ways people collaborate change frequently, and the effects of those changes often reverberate through generations. In this video interview, Clay Shirky, author, New York University professor, and leading thinker on the impact of social media, explains the disruptive impact of technology on how people live and work—and on the economics of what we make and consume. This interview was conducted by McKinsey Global Institute partner Michael Chui, and an edited transcript of Shirky’s remarks follows....


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Jeff Domansky's curator insight, March 6, 2014 4:04 AM

Collaboration, scarcity, and disruption. This is a must-read for social media innovators.

MTD's curator insight, March 6, 2014 7:50 AM

In an age of increased scarcity, we need more energetic ways of working to achieve results. When you add in the changing requirements of businesses, technology and society and the evolving consumer, it's easy to see that collaboration is not just the preferable way forward, but the only way to achieve. 

 

This interview looks at ways in which collaborative technologies and working practices can enable teams and organisations to succeed and adapt more effectively, faster and with less cost and time.

 

The question is whether you can embed these practices into your organisation well enough to make the changes you need to see. 

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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Strategists and Creatives Have to Change | Social Media Today

Strategists and Creatives Have to Change | Social Media Today | e-commerce & social media | Scoop.it

Mike Arauz, one of the many bright strategists at Undercurrent suggests it’s time for us (digital strategists especially) to become square-shaped. He claims, “you should just know everything.” In a post on Medium , he declares that if you work at the intersection of people, business and technology — I think that would include all of us — you need “an expansive approach to cultivating your expertise.”


He offers a list that might be a bit more technical than most of us want to explore, but a look at any of the emerging technologies validates his argument.


Digital printers will soon let us make our own products (eye glass frames, light fixtures, toys), print clothing items (tactile screens that let us feel the material are coming), and prepare dinner (or at least dessert.)  If this doesn’t change how we market, sell and distribute, it will certainly affect consumers’ expectations for customization....


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Jeff Domansky's curator insight, February 26, 2014 4:14 AM

Edward Boches offers an interesting and intriguing look at how social media strategists and creatives must evolve.