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Rescooped by Kenneth Carnesi,JD from Brand Stories
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B2B Social Media Story Telling | Socialnomics

B2B Social Media Story Telling | Socialnomics | e-commerce & social media | Scoop.it
Some  B2B marketers are slow to invest in social media because they believe that the ROI should be based on an increase in sales. Wrong.

 

This a short but great post on shifting your thinking about social media and the power of storytelling for your business.

 

What I really like, besides the mindset, is the example of how Cisco is using storytelling so effectively.  It's about connecting with your audience and pulling them in, not pushing your company on them.

 

This is sophisticated business storytelling at its best -- that we all can do.  

 

Enjoy the post and the fabulous 5 minute video.


Via Karen Dietz, Omar Kattan
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Omar Kattan's curator insight, March 1, 2014 4:12 AM

A brilliant post about Cisco's approach to b2b storytelling from Tim Washer, social media head for Cisco Systems’ SP Marketing group.  

 

Tim discusses various initiatives that focus not on the brand and its products but on helping spread inspiring industry stories that matter to their target audience.  

 

Watch and enjoy their first video from their "Network Effect" web documentary.

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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Why is Content Discovery Essential for Engagement? | viaccess•orca

Why is Content Discovery Essential for Engagement? | viaccess•orca | e-commerce & social media | Scoop.it

There are three considerations for creating engagement that are too often overlooked. There must be a “before, during, and after” process, consisting of presentation and cross-selling, consumption and follow-through. In a nutshell, the consumer begins the process of discovery after promotions create a need which the consumer tries to satisfy through video discovery and program viewing. The marketer’s task after that point is to prolong the experience and keep the consumer entertained. If you think about it, it’s certainly more meaningful to be presented with information concerning content, in addition to information about programs that complement the content rather than with a mere recommendation....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 12, 2014 11:04 AM

Learn how content discovery impacts consumers, develops engagement, leading to sales.

Rescooped by Kenneth Carnesi,JD from Local SEO for local businesses
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Who’s Your Competitor? Find their Personal, Business and Government Advocates

Who’s Your Competitor?  Find their Personal, Business and Government Advocates | e-commerce & social media | Scoop.it
Social media and public relations ideas to apply to small, local business owners that can help their awareness and promotional efforts.

Via Peg Corwin
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Peg Corwin's curator insight, February 22, 2014 2:49 PM

Find your local competitor's personal, business and government advocates. Now develop a strategy to take advantage of this knowledge.  Click for details.


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