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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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20 Powerful Ideas for Creating and Marketing Your EBook - Jeffbullas's Blog

20 Powerful Ideas for Creating and Marketing Your EBook - Jeffbullas's Blog | e-commerce & social media | Scoop.it

The increase in ebook sales is a disruptive trend that can’t be ignored and traditional publishers are racing to adapt. Figures from Yahoo indicate that ebook sales rose by over 4,400% from $68 million to $3 billion between 2008 and 2012 which is 25-30% of all book sales. But that is only the sales data from the big publishers.It’s bigger than that....


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Jeff Domansky's curator insight, March 19, 2014 8:54 AM

Jeff Bullas looks at the disruption by ebooks to the publishing industry and also shares 20 useful tips for producing and marketing your ebook.

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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Readers don't draw a line between self-publishers and trad publishers

Readers don't draw a line between self-publishers and trad publishers | e-commerce & social media | Scoop.it

Consumers don't make a distinction between traditional publishers and self-publishers when buying ebooks, according to a wide-ranging new study.


The Book Industry Study Group’s latest report, Consumer Attitudes Towards Ebook Reading, also shows that readers prefer ebooks over print books in 10 out of 14 subject areas, including all fiction genres.


Ebooks have a big lead over print in all areas of fiction, covering romance/erotic, mystery/thriller, general, religious, young adult, science fiction/fantasy and literary.


The ebook lead is narrower in non-fiction for business/finance and history/politics/social sciences and print takes over for how-to guides/manuals and travel while comics/graphic novels and cookbooks are preferred in print by a long way....


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Annika McGinley's curator insight, November 20, 2013 5:14 PM

This doesn't surprise me at all - without the tangible branding that screams out from the cover, ebooks level the playing field.

 

Tom Evans's curator insight, November 22, 2013 9:54 AM

Music to the ears of an author

Ica Iova's curator insight, November 24, 2013 2:52 PM

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