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Rescooped by Kenneth Carnesi,JD from Business in a Social Media World
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This is how you use your employees to build brand advocacy...

This is how you use your employees to build brand advocacy... | e-commerce & social media | Scoop.it

Daniel Roth, Linkedin's executive editor, shares what he's discovered from the 50,000 posts on the site published every week.


Honestly, this article is a gem!


Roth talks about how Dell (one of my favorite brands) has used its employees to build advocacy via content that matters to them. This is almost unheard of in the corporate world.


Executives, HR directors, PR pros see only potential pitfalls—a vocal employee is a poachable employee; someone sharing sharp takes can also share sensitive information; what if employees are boring or, worse, interesting? Better to just to keep the barn door firmly shut.


The approach seems safe. But it’s not. Staying silent means not being part of the dynamic business conversation that is happening everywhere around the world.


Read the article at http://www.fastcompany.com/3044156/hit-the-ground-running/why-vocal-employees-are-a-companys-best-pr 


--------------------


Cendrine Marrouat


Via Cendrine Marrouat - cendrinemarrouat.com
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Rescooped by Kenneth Carnesi,JD from Business in a Social Media World
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Social Media Engagement is Not a Strategy

Social Media Engagement is Not a Strategy | e-commerce & social media | Scoop.it

 
Social media marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost.
Source: www.slideshare.net

Mark Schaefer has a great point: we often confuse the means with the end.


Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, July 17, 2014 4:55 PM


Great curation by @Guillaume Decugis! I agree with Mark Schaefer here.


A strategy focused on engagement without other goals will automatically lead to failure. 

Danielle Loftus's curator insight, July 18, 2014 12:34 AM

teaestase

Rescooped by Kenneth Carnesi,JD from Business in a Social Media World
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Are Brands Measuring the Wrong Type of Engagement? (Red Bull as a Case Study)

Are Brands Measuring the Wrong Type of Engagement? (Red Bull as a Case Study) | e-commerce & social media | Scoop.it

Are brands measuring the wrong type of engagement? Here's a simple case study using Red Bull as an example for how to take reach further.


Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, May 4, 2014 11:44 PM


"Outbrand brand engagement" is definitely a great suggestion. Brands need to learn to engage with audiences a little better.


People are not just interested in getting videos, articles, and pictures. They want to know that there is a human being running the business...

Rescooped by Kenneth Carnesi,JD from Competitive Edge
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11 Personal Branding Power Tips

11 Personal Branding Power Tips | e-commerce & social media | Scoop.it

You. Me. Michael Hyatt. Popeye.

Perhaps we don’t have that much in common. Ah, but we do. Personal brands are we. Our agendas may differ—better job, more clients, book sales, or (your goal here)—but we seek the same things: recognition, respect, influence and success.

You, my friend, are a brand. Our agendas may differ—better job, more clients, book sales, or (your goal here)—but we seek the same things: recognition, respect, influence and success. Here are five tips from online leader Michael Hyat and 6 more from me.

To read the full article, click on the image or title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Via Stefano Principato, massimo facchinetti, Marc Kneepkens
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Stefano Principato's curator insight, March 23, 2014 3:06 AM

The focus of your blog—and all your content—must be your readers. What are their needs? What are their pains? How can you help?

What can you offer your audience? What will they get from investing their time in your content? Do you offer resources to help people work smarter? Do you offer leadership insights? 

Marc Kneepkens's curator insight, March 23, 2014 8:47 AM

Great article from Barry Feldman. Well written and lots of information.

Chris Shern's curator insight, March 23, 2014 6:08 PM

This article is packed with useful tips and guidelines.

Rescooped by Kenneth Carnesi,JD from Business in a Social Media World
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How to Find Your Brand's Untold Story: A Case Study

How to Find Your Brand's Untold Story: A Case Study | e-commerce & social media | Scoop.it
How do you redefine a brand after 25 years? American Dance Institute confronted this to give fresh new meaning to their brand. They found the Untold Story.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, March 26, 2015 3:37 AM


The secret of a great brand? A deep awareness of what makes you unique and the ability to hear the whispers of your audience when you are in the room -- or away.  


A stellar case study on branding 101 that you will want to bookmark! 

Kim Zinke (aka Gimli Goose)'s curator insight, March 29, 2015 1:43 AM

How do you redefine a brand after 25 years? American Dance Institute confronted this to give fresh new meaning to their brand. This case study shows how they found their untold story and the products produced to support it.


At the bottom of the article you'll find links to examples of how other companies uncovered their untold stories.  And check out these 19 questions to ask before you start.

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Media Insight
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The 10 Most Influential Global Brands on LinkedIn

The 10 Most Influential Global Brands on LinkedIn | e-commerce & social media | Scoop.it

As marketing professionals, we often look to the trendsetters in the industry to understand how to improve upon our own efforts.


...Of the top 10 most influential brands globally, publishers like The Wall-Street Journal, Financial Times and Mashable make up half of the list, underscoring the value of content in engaging customers. Technology companies make up the second largest industry represented, with Microsoft, Hewlett-Packard, IBM andSalesforce.com leading the way.


What do these leaders have in common, and what can you take away from their efforts and apply to your own content marketing? Three simple practices:

-  They continually update users on industry news.

-  They release new and engaging content tailored to specific audiences.

-  They add their voice to relevant conversations that their audiences care about....


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Jeff Domansky's curator insight, June 20, 2014 1:02 AM

Great list of the 10 most influential global brands on LinkedIn. Recommended reading. 9/10

Terry Corby's curator insight, June 20, 2014 9:02 AM

.. in case LinkedIn is part of your marketing push!

Wanda J. Barreto's curator insight, June 20, 2014 11:24 AM

Las 10 marcas marcas globales con mejor estrategia de contenido en LinkedIn. #contentstrategy #top10 #reputacion #reputación

Rescooped by Kenneth Carnesi,JD from B2B Marketing-The Practical Side
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ITSMA Professional Services and Solutions, 2013 Brand Tracking Study Abbreviated Summary

ITSMA’s 2013 Brand Tracking Study helps services providers understand buyer attitudes and beliefs, their company’s brand equity, current and/or aspired market positions, and buyers’ perceptions of performance. 


Via Lydia's Marketing & Communication Consulting
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Rescooped by Kenneth Carnesi,JD from Business in a Social Media World
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10 Domain Name Suggestion Tools to Catch a Great Domain Name

How to create the best domain name, plus top 10 Domain Name Suggestion Tools to help you along the way.


Via Ileane Smith, Cendrine Marrouat - cendrinemarrouat.com
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Ileane Smith's curator insight, August 11, 2013 9:47 AM

I was so happy when I found out my domain name was available (see Slide #5).

Cendrine Marrouat - cendrinemarrouat.com's curator insight, August 11, 2013 5:00 PM

Excellent slides!

Randi Thompson's curator insight, August 12, 2013 8:53 AM

Choosing a domain name (website, blog, social media business page name) is so important for any business venture. Check out these tools to help you find the best ones!