e-commerce & social media
15.1K views | +0 today
Follow
e-commerce & social media
How optimization of a website creates better opportunity to be found by search engines
Your new post is loading...
Your new post is loading...
Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
Scoop.it!

Find Your Readers: 6 Marketing Channels (and which ones to pick)

Find Your Readers: 6 Marketing Channels (and which ones to pick) | e-commerce & social media | Scoop.it

The number gets even more complicated if you consider that there are many offline marketing channels as well.

However, for most of us, the number of channels doesn’t matter.

What does matter is that there is a handful of core channels that are by far the most effective digital marketing channels.

That’s what this post is all about.

We’ll go over the six main digital marketing channels you should at least be familiar with. On top of that, I’m going to show you how to evaluate each channel to determine whether it’s worth your time....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 25, 2016 9:30 PM

Neil Patel helps you evaluate the six most important social media channels.

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
Scoop.it!

Why Guest Blogging is The Best Inbound Marketing Strategy (A Data Driven Answer)

Why Guest Blogging is The Best Inbound Marketing Strategy (A Data Driven Answer) | e-commerce & social media | Scoop.it

You want authority, qualified traffic, relevant links, motivated leads and sales in your business. Well, guest blogging can give you all of these and so much more.


I’ve tried many different inbound marketing strategies, but guest blogging has remained my most treasured tool. QuickSprout wouldn’t have been as successful as it’s become if I’d neglected guest blogging.


You could say it’s the heartbeat of my digital business.


According to HubSpot, inbound marketing tactics (e.g., guest blogging) don’t just help you drive traffic to your site, but can also increase your revenue.


Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 15, 2016 10:07 AM

Neil Patel proves guest blogging delivers leads.

Marco Favero's curator insight, February 16, 2016 2:12 AM

aggiungi la tua intuizione ...

Gonzalo Moreno's curator insight, February 16, 2016 6:47 AM

I have a very good friend who became a GUEST BLOGGER for a Brand of products for celiacs just a week ago. Here is what she can do for the Brand!

Rescooped by Kenneth Carnesi,JD from Business in a Social Media World
Scoop.it!

It's The Marketing Message, Not Content, That Matters

It's The Marketing Message, Not Content, That Matters | e-commerce & social media | Scoop.it
A content-first strategy is putting the cart before the horse. Without the right marketing message, content is meaningless.

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Cendrine Marrouat - cendrinemarrouat.com's curator insight, January 20, 2016 11:22 PM


I found myself nodding at every sentence of this fantastic post written by Stoney deGeyter..

All I can think of is what I keep telling my clients: If you don't first understand what makes you unique, how can you expect to deliver content that speaks to your audience?

Maybe we need to stop saying that content is king and instead award this title to messaging. What do you think? 

ELISA TANGKEARUNG's curator insight, January 22, 2016 12:16 AM

"All Content" already going to THE "GLOBAL ECONOMIC SYSTEM"...

ELISA TANGKEARUNG's curator insight, January 22, 2016 12:25 AM

"All Content" already going to THE "GLOBAL ECONOMIC SYSTEM"...

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
Scoop.it!

10 Ways to Get Your Blog Posts Seen and Shared More

10 Ways to Get Your Blog Posts Seen and Shared More | e-commerce & social media | Scoop.it

So what can you do to make sure you feel good about every blog post you publish? Well, many things.


Content creators have a lot of control over whether or not their content is seen and shared. There are several variables, like how frequently you post and what SEO methods you’re using, that controls how much traction your posts get.


To learn 10 tried-and-true ways to get more eyeballs on your blog posts, check out today’s featured infographic from the tech blog Bit Rebels below....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, March 22, 2015 10:24 AM

A lot of brands and folks who maintain a blog measure the success of their blogging efforts by how many people see and share their content. When a blog post gets read and shared a lot, it's easy to feel good. Unfortunately, that's not enough.


This infographic provides an excellent blogging blueprint. Recommended reading.  9/10

Marc Kneepkens's curator insight, March 22, 2015 5:22 PM

Getting good content out is so important... It defines to your public who you are and brings them back over and over again.

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
Scoop.it!

25 SEO Tools You Shouldn't Blog Without

25 SEO Tools You Shouldn't Blog Without | e-commerce & social media | Scoop.it
Which is why we invited Irina Weber from SERanking.com to enlighten us as to which tools are the most productive and best organized to help you succeed as a blogger.

Irina and her team have tested many tools of top productivity and blogging experts and have a good idea of what top performers in the blogging world are using to get through the day in a highly productive manner.

Here’s an awesome list of SEO tools that can simplify and supercharge your blogging efforts…

Via Jeff Domansky
more...
adagencysaroj's curator insight, February 7, 2015 2:38 AM

Very useful, especially i found BuzzSumo very useful and there are many useful tools which are worth trying. Thanks for sahring

Carlos Polaino Jiménez's curator insight, February 7, 2015 9:12 AM

Here’s an awesome list of SEO tools that can simplify and supercharge your blogging efforts

Marco Favero's curator insight, February 7, 2015 9:46 AM

aggiungi la tua intuizione ...

Rescooped by Kenneth Carnesi,JD from Business in a Social Media World
Scoop.it!

Should You Repost Your Blog Content on Other Websites? A Data-Driven Answer

Should You Repost Your Blog Content on Other Websites? A Data-Driven Answer | e-commerce & social media | Scoop.it

Reposting content on third-party websites has been a hot topic ever since LinkedIn started allowing members to write posts for the platform. Many people have been re-sharing their content verbatim there.


Neil Patel addresses the issue well in this post. It's backed by personal experience, which makes it a very valuable case study.


Patel offers three suggestions: 


- Rewrite the content

- Talk to the site owner

- Post the content on the other site only


He also talks about the rel=canonical tag.


Very interesting!


Read the article at http://www.quicksprout.com/2014/11/03/should-you-repost-your-blog-content-on-other-websites/


----------------


Cendrine Marrouat


Via Cendrine Marrouat - cendrinemarrouat.com
more...
Nine0Media's curator insight, November 13, 2014 12:44 PM

#SEOLocal #DIYSEO #SocialMediaTools

Rescooped by Kenneth Carnesi,JD from Business in a Social Media World
Scoop.it!

11 Common Blogging Mistakes That Waste Your Audience's Time

11 Common Blogging Mistakes That Waste Your Audience's Time | e-commerce & social media | Scoop.it

There are many bloggers in your field. Don't waste your readers' time by being interchangeable. 

  • Be yourself.
  • It's ok if you are a slow writer -- I am! Take the time to edit your content. 
  • Make it easy for people to understand you. Don't use bombastic words and phrases.
  • Imagine yourself writing for your ideal writer. When I blog, I always picture a friend or a reader whom I know. It helps tremendously. 
  • More tips in this great post by Henneke Duistermaat.  
----------------
Cendrine Marrouat - www.socialmediaslant.com

Via Cendrine Marrouat - cendrinemarrouat.com
more...
A.K.Andrew's curator insight, October 8, 2014 6:28 PM

Take the time to think about your headline, content and audience.  Henneke  Duistermaat always has great insight.

Rescooped by Kenneth Carnesi,JD from Business in a Social Media World
Scoop.it!

9 Tips to Perfectly Pitch Your Guest Blog Post | Convince and Convert: Social Media Strategy and Content Marketing Strategy

9 Tips to Perfectly Pitch Your Guest Blog Post | Convince and Convert: Social Media Strategy and Content Marketing Strategy | e-commerce & social media | Scoop.it
Editors work hard to offer useful content on a daily basis, but end up spending a lot of their time weeding their way through guest blog pitches that don't quite hit the mark. Try these nine tactics to impress your favorite blog's editor and get your work published today.

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Cendrine Marrouat - cendrinemarrouat.com's curator insight, August 20, 2014 6:13 PM


Guest posting is a great way to get more exposure for your brand. However, as I'm sure many of my fellow bloggers will agree with me, there are more bad pitches than ones that actually make it to the pile. 


Jess Ostroff has some great advice for people interested in submitting posts to other blogs. 


The most important thing to remember is this: Make it personal and personable. 

Rescooped by Kenneth Carnesi,JD from Business in a Social Media World
Scoop.it!

10 tips to speed up your WordPress blog

10 tips to speed up your WordPress blog | e-commerce & social media | Scoop.it
Do you know that you have between three and five seconds to impress the visitors of your blog? If they do not find what they need within that short amount of time, they will leave -- and never come back. Good user experience does not stop at quality design and content. People do not have time to waste; they expect pages to load fast. And search engines like Google may also consider site speed a factor for ranking.

Via Cendrine Marrouat - cendrinemarrouat.com
more...
No comment yet.
Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
Scoop.it!

This column will change your life: how to think about writing

This column will change your life: how to think about writing | e-commerce & social media | Scoop.it

The key thing to realise, Pinker argues, is that writing is "cognitively unnatural." For almost all human existence, nobody wrote anything; even after that, for millennia, only a tiny elite did so. And it remains an odd way to communicate. You can't see your readers' facial expressions. They can't ask for clarification. Often, you don't know who they are, or how much they know. How to make up for all this?


Pinker's answer builds on the work of two language scholars, Mark Turner and Francis-Noël Thomas, who label their approach "joint attention". Writing is a modern twist on an ancient, species-wide behaviour: drawing someone else's attention to something visible. 


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 7, 2014 1:50 AM

'The idea is to help readers discern something you know they'd be able to see, if only they were looking in the right place,' says Oliver Burkeman...

Rescooped by Kenneth Carnesi,JD from Business in a Social Media World
Scoop.it!

Getting Started Guide: Tumblr for Small Businesses

Getting Started Guide: Tumblr for Small Businesses | e-commerce & social media | Scoop.it
With more small businesses turning to Tumblr, you need to know how to make this growing platform to good use

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Cendrine Marrouat - cendrinemarrouat.com's curator insight, July 3, 2014 12:22 AM


A good starter guide for those interested in delving into Tumblr...

Rescooped by Kenneth Carnesi,JD from Business in a Social Media World
Scoop.it!

How BizSugar Can Help Your Small Business or Startup - YouTube

BizSugar is an awesome small business community - and we welcome you! If you are looking for ways to establish your thought leadership, go no further. Share ...

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Rescooped by Kenneth Carnesi,JD from Business in a Social Media World
Scoop.it!

7 Tips for Blogging Success

7 Tips for Blogging Success | e-commerce & social media | Scoop.it
When I started my first blog, I had no idea what I was supposed to do. And the information available online was very limited compared to today. So, I had to learn the hard way.Now, nine years and

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Cendrine Marrouat - cendrinemarrouat.com's curator insight, May 30, 2014 3:02 PM


My second contribution for the LinkedIn platform explores some basic tips to help you create a winning blog. 

NOTRE DAME SCHOOL's curator insight, May 31, 2014 8:47 AM

Bull's eye!

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
Scoop.it!

6 Unconventional Tips to Create Content Faster

6 Unconventional Tips to Create Content Faster | e-commerce & social media | Scoop.it

If you haven’t tried to optimize your writing habits, consider doing it now. It’s possible to double your productivity after some tweaks. Imagine being able to produce an article in half the time it currently takes you?


Hopefully, by the end of this post, you’ll have picked up a few tips that you can apply right away to significantly decrease the amount of time you spend creating content.


I’m going to share with you six tips, many of which are a bit unconventional but can work wonders....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 24, 2016 2:38 AM

How much content have you written in the past month? Are you happy with that amount? Most marketers answer no and Neil Patel offers tips to create content faster.

Rescooped by Kenneth Carnesi,JD from Business in a Social Media World
Scoop.it!

130 Ways to Get Traffic

130 Ways to Get Traffic | e-commerce & social media | Scoop.it
Friday Freebie! Today we bring you a checklist and spreadsheet to increase traffic to your website

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Cendrine Marrouat - cendrinemarrouat.com's curator insight, February 14, 2016 10:57 AM

A great list to bookmark! I really like the idea of re-sharing on Quora and Tumblr. The former is quite targeted, so you are likely to get good results. 

judyhaar's curator insight, February 16, 2016 10:56 AM

The most important, traffic!

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
Scoop.it!

A simple guide to promote your blog in 2015 | Scoop.it Blog

A simple guide to promote your blog in 2015 | Scoop.it Blog | e-commerce & social media | Scoop.it

Many influencers talk about the 80/20 rule: you should spend 20% of your time creating content and 80% of your time promoting it. Although I think this ratio really depends on your job, needs and company, it does capture one thing: if you write amazing content but don’t shout out your did so, no one will hear you.

And as far as promoting your blog goes, you can pick and choose on the list above the items that make most sense to your company. If for instance you work for a very technical B2B company and your target audience is above 50 years old, you might want to consider investing in LinkedIn rather than Facebook, leverage influencers and invest time in guest blogging. It all really depends on your audience, where they are and what they care about.

There is one very important point I’d like to add to this infographic: it’s not content repurposing (which I thing is one of the leanest way to do content marketing, it saves an incredible amount of time), it’s content recycling....


Via Jeff Domansky
more...
Antonella Pezzarossa's curator insight, October 26, 2015 5:22 AM
"Promoting your blog regularly is the key." And with an integrated approach, I would add.
Steven Adams's comment, October 27, 2015 10:22 AM
Scoop.it, Triberr.com, Inbound.org are the best best place for promoting your blog.
Tommy Landry's comment, October 27, 2015 1:14 PM
I agree Steven. Scoop.it and Inbound are the most important to me, followed by Triberr and other places.
Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
Scoop.it!

How to Build a Loyal Audience on the Web

How to Build a Loyal Audience on the Web | e-commerce & social media | Scoop.it
Have you ever wondered how I’ve built a loyal audience with my sites? From Quick Sprout to KISSmetrics and now NeilPatel.com, I’ve been able to create a loyal following.

How? you may ask. Well, to explain how I’ve been able to do so and, more importantly, how you can achieve similar results, I’ve created an infographic that explains what it takes to create a loyal audience.

Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 7, 2015 12:05 AM

More great content marketing tips from Neil Patel. Excellent advice and very useful stats in his infographics. Highly recommended  9/10

Marco Favero's curator insight, February 7, 2015 9:24 AM

aggiungi la tua intuizione ...

Maria Rekrut's curator insight, February 8, 2015 9:32 PM

Great info for all #VacationHome Owners.

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
Scoop.it!

Six Ways for Authors to Engage on Medium

Six Ways for Authors to Engage on Medium - The Story - Medium

You’ve just spent a year, two years, five, writing your book. Now you’re releasing it out into the world, and you just want everyone to read it. But getting attention for your book amid the great deluge of content can be hard.

Perhaps your agent, editor, or publicist has told you that you need a website, but you’re hard-pressed to know what to do with it. You don’t know what to write on a regular basis or how to maintain it technically or attract a readership.


What you do know is that you need to be where readers are: a space that’s beautiful and easy in which to publish, requires no maintenance, and provides immediate distribution.That’s where Medium—a place where thinkers, experts, and writers of all stripes have come to express themselves—can help. Here are a few ideas:...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 17, 2015 2:16 AM

Medium matters to publishers and it is growing in clout, reach and significance.

Marco Favero's curator insight, January 17, 2015 11:12 AM

aggiungi la tua intuizione ...

Rescooped by Kenneth Carnesi,JD from Business in a Social Media World
Scoop.it!

This Brand Blog Grew to 50 Million Monthly Readers in Just 10 Months. Here’s How

This Brand Blog Grew to 50 Million Monthly Readers in Just 10 Months. Here’s How | e-commerce & social media | Scoop.it

I'm just quoting an extract from Natalie Burg's article: 

Of those 100 or so fully composed daily stories, only about 15 will make it to the blog. The curators gnaw the contender list down by testing each with unpublished paid posts on Facebook. Rather than simply posting a link to their audience, PetFlow pays to distribute them to a certain segment of Facebook users who aren’t fans. If a post meets a certain criteria—a classified combo of likes, clicks, shares, or comments—it graduates to the blog and is shared with the PetFlow Facebook pack.

A fascinating look at the Upworthy-like curation system!


Read at http://contently.com/strategist/2014/10/13/how-this-brand-blog-grew-to-50-million-monthly-readers-in-just-10-months/


Via Cendrine Marrouat - cendrinemarrouat.com
more...
No comment yet.
Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
Scoop.it!

How to Share Old Blogposts on Social Media

How to Share Old Blogposts on Social Media | e-commerce & social media | Scoop.it

Social media advice seems to come in two flavors: what to do and how to do it.


Take, for instance, the advice to reshare content from your blog’s archives. This strategy seems to pay big dividends for the accounts who’ve embraced it. They’ve seen more traffic, more reshares, and more engagement even though the content itself isn’t brand new.


Sharing old content is awesome social media advice.So how exactly does one go about it?...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, October 2, 2014 11:27 AM

Kevan Lee shares a simple guide to share old blog posts from your archives to get more clicks, traffic, and engagement long after publish.

Debra Pittam's curator insight, October 2, 2014 9:17 PM

Great idea!

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
Scoop.it!

7 Online Tools That Help You to Write Faster and Better

7 Online Tools That Help You to Write Faster and Better | e-commerce & social media | Scoop.it

Anyone can start a blog – but not everyone can start and maintain a quality blog that offers valuable insights and advice. Part of running a high quality blog is offering high quality content with high quality writing – see the theme? (In case you missed it, it’s quality…) Not everyone is a natural writer, but thanks to a slew of online tools, everyone can become a better writer.


Here are just seven of the many helpful online tools out there that help writers to improve their final versions....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, July 21, 2014 11:52 AM

Valuable tools for bloggers and writers.

Rescooped by Kenneth Carnesi,JD from Business in a Social Media World
Scoop.it!

If You Use WordPress, You Need to Know About This Button

If You Use WordPress, You Need to Know About This Button | e-commerce & social media | Scoop.it
Click the 'Clear Formatting' button in WordPress and pasting text becomes painless. How did we not know about it?

Via Cendrine Marrouat - cendrinemarrouat.com
more...
A Beauty Feature's curator insight, July 7, 2014 8:44 PM

 worth remembering, even if you are familiar with the formatting on WP and remind other to do the same.

Rescooped by Kenneth Carnesi,JD from Business in a Social Media World
Scoop.it!

5 Useless Elements You Need To Remove From Your Blog Right Now!

5 Useless Elements You Need To Remove From Your Blog Right Now! | e-commerce & social media | Scoop.it
Your blog is leaking cash and I'll show you how to plug the leaks. There are useless elements on your blog that are costing you money. Find out more here.

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Cendrine Marrouat - cendrinemarrouat.com's curator insight, July 5, 2014 5:34 PM


It's easy to get distracted when visiting blogs with busy sidebars. 


Adam Connell offers some useful pointers to make things easier for your readers. 

Rescooped by Kenneth Carnesi,JD from Business in a Social Media World
Scoop.it!

To blog on LinkedIn or your site? Google's view

To blog on LinkedIn or your site? Google's view | e-commerce & social media | Scoop.it
With LinkedIn recently inviting members to post business blogs directly on the LinkedIn site, many of us have been wondering how Google indexes and rates those posts, as compared with the same or

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Cendrine Marrouat - cendrinemarrouat.com's curator insight, June 29, 2014 4:09 AM


An interesting article from Suzan St Maur. 


I see the LinkedIn publishing platform as a great way to get more exposure for your work. However, nothing beats attracting people to your digital property!

malek's comment, June 29, 2014 6:28 AM
straight on. I've been scratching my head for a while: now I got it.
Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
Scoop.it!

Top Bloggers Are Now Making $1 Million a Year

Top Bloggers Are Now Making $1 Million a Year | e-commerce & social media | Scoop.it

It’s no secret that certain fashion bloggers are making big bucks by commanding top dollar for everything from appearances to collaborating with designers. Just how much they’re raking in, though, might come as a bit of a shock: Women’s Wear Daily is reporting that certain top-tier bloggers are now earning upwards of $1 million a year. Let that sink in.


Some examples of how fashion bloggers are pulling in that kind of cash:


According WWD, Stuart Weitzman reportedly paid The Blonde Salad’s Chiara Ferragni about 30,000 euros, or more than $40,000, to attend its Milan flagship opening last year. Bryan Grey-Yambao, better known as Bryan Boy, meanwhile received $15,000 for attending the same event. Coty Inc. reportedly paid $1,000 to $2,000 to various bloggers to write a post about Marc Jacobs’ Daisy fragrance campaign....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, June 16, 2014 9:35 AM

Top bloggers in the fashion industry are commanding top dollar. Here's a useful look at who is influencing and earning big time.

Tom George's curator insight, June 16, 2014 3:31 PM

Amazing that top bloggers in fashion are making over $1 Million Dollars per year.

Laura's curator insight, August 7, 2015 7:00 AM

Top bloggers in the fashion industry are commanding top dollar. Here's a useful look at who is influencing and earning big time.