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Rescooped by Kenneth Carnesi,JD from SEO 101 for Marketers
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4 Uses of Backlink Analysis

4 Uses of Backlink Analysis | e-commerce & social media | Scoop.it
Conducting a backlink analysis is the foundation of any link building campaign and the data you acquire from one can be applied in several different ways.

Via Peg Corwin
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Peg Corwin's curator insight, March 29, 2014 7:41 PM

Why check your backlinks?


 - Competitor analysis

 - Link prospecting

 - Remove harmful inks

 - Reclaim lost links like those pointing to 404 pages.

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Rescooped by Kenneth Carnesi,JD from SEO 101 for Marketers
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Matt Cutts: Using Article Directories for Links? Just No

Matt Cutts: Using Article Directories for Links? Just No | e-commerce & social media | Scoop.it
If somehow you're still using article directories as a link building tactic in 2014, just don't. In his latest webmaster help video, Google's Matt Cutts confirms that links from article directories are bad and will give you no ranking benefits.

Via Peg Corwin
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Peg Corwin's curator insight, February 2, 2014 11:12 AM

Don't use article directories for backlinks, says Google's Matt Cutts.


Quote: "We certainly have some algorithmic things that would mean is probably a little less likely to be successful now compared to a few years ago, for example," Cutts said. "So my personal recommendation would be probably to not upload article like that."


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