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Rescooped by Kenneth Carnesi from Business in a Social Media World
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The B2BNN guide to social media ROI - B2B News Network

The B2BNN guide to social media ROI - B2B News Network | e-commerce social media | Scoop.it
One of the first questions brands and marketers ask themselves before jumping on the social media bandwagon involves Return on Investment. They want to know that their financial investments will pay off in terms of brand recognition, leads, and market penetration. The ROI of social media exists. But it works differently from old-fashioned ROI because it …

Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's curator insight, February 26, 6:43 PM


The ROI of social media exists...


...Only if you are willing to accept two things:


- It is multi-layered

- It doesn't always translate into immediate revenue.


In my latest contribution for B2B News Network, I share four examples of companies that got awesome results by paying attention to their customers.


Read the post at http://www.b2bnn.com/2015/02/b2bnn-guide-social-media-roi/


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Cendrine Marrouat 

Rescooped by Kenneth Carnesi from B2B Marketing-The Practical Side
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ITSMA Professional Services and Solutions, 2013 Brand Tracking Study Abbreviated Summary

ITSMA’s 2013 Brand Tracking Study helps services providers understand buyer attitudes and beliefs, their company’s brand equity, current and/or aspired market positions, and buyers’ perceptions of performance. 


Via Lydia's Marketing & Communication Consulting
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Rescooped by Kenneth Carnesi from B2B Marketing-The Practical Side
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What's the Endgame for Social Media?

What's the Endgame for Social Media? | e-commerce social media | Scoop.it
In 2014, everyone will be a marketer.

Via Anita Windisman, Lydia's Marketing & Communication Consulting
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Anita Windisman's curator insight, January 14, 2014 2:18 PM

Sales reps, listen up:  "In 2014, more and more companies will usher in the third wave of social business by empowering everyone across the organization to participate."

Rescooped by Kenneth Carnesi from Business in a Social Media World
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The B2BNN primer on SlideShare

The B2BNN primer on SlideShare | e-commerce social media | Scoop.it

In my latest contribution for B2B News Network, I take a detailed look at SlideShare: main features, tips to create winning presentations and promote them, accounts to follow, and more...


Read it at http://www.digitaljournal.com/b2bnn/2015/01/b2bnn-primer-slideshare/ 


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Cendrine Marrouat


Via Cendrine Marrouat - SocialMediaSlant.com
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Rescooped by Kenneth Carnesi from B2B Marketing-The Practical Side
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Three Data Opportunities B2B Marketers Are Missing Today

Three Data Opportunities B2B Marketers Are Missing Today | e-commerce social media | Scoop.it
For all of the discussion of data in marketing, and Big Data in 2014, most B2B marketers are showing they are inept when it comes to actually using data to improve the majority of their marketing. Here are three places to start.

Via Jenni Hilton, Lydia's Marketing & Communication Consulting
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Lydia's Marketing & Communication Consulting's curator insight, January 29, 2014 8:52 AM

Good tips, fill the holes in your data...

Rescooped by Kenneth Carnesi from Technology in Business Today
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LinkedIn's Users Are Sticking Around, Here's What B2B Companies Need To Know About Them

LinkedIn's Users Are Sticking Around, Here's What B2B Companies Need To Know About Them | e-commerce social media | Scoop.it
For business-to-business companies, focusing the bulk of their marketing energy on LinkedIn is starting to make a lot of sense.
LinkedIn is where white-collar professionals network online, which means its user base is high-income and highly educated.

Via TechinBiz
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