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Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
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The Social Network of Advertising Icons

The Social Network of Advertising Icons | e-commerce social media | Scoop.it
Some claim that the best way to learn a craft is by imitating -- studying and copying the authorities of your industry with the intention of adopting their techniques. But too often, we rely only on the current lanscape of creative to inspire us. You need a dose of history -- in a modern format, of course!

We created a "social profile" for 10 icons of the advertising industry to guide you in discovering more about his or her creative work, famous words, and life.

Be inspired and challenged by these masters of creativity.

Via Jeff Domansky
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Jeff Domansky's curator insight, January 21, 1:43 PM

Terrific resource for writers and creatives.

Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
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The Future of Digital Marketing is Already Here

The Future of Digital Marketing is Already Here | e-commerce social media | Scoop.it

The future of digital marketing is already here, especially when it comes to presenting highly engaging, personalized, relevant advertising to consumers.


... Let’s think back to the movie Minority Report, which was filmed in 2002 but set in 2054. In a famous scene, Tom Cruise’s character walks into a Gap store. He scans his retinas, and the ad begins speaking to him: “Welcome back to the Gap Mr. Yakamoto, how are those assorted tank tops working for you?”


This movie predicted that, 50 years from now, personalized, 1:1 marketing would be the status quo. Director Steven Spielberg must have had a crystal ball – except that his timing was off. This type of personalized 1:1 marketing is much closer to reality than we’d think, thanks to the advent of tools and technologies like iBeacons (which can trigger messages sent to your phone based on your proximity to a certain location) and richly customized user experiences (easily implemented with real-time personalization tools)....


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Jeff Domansky's curator insight, June 14, 2014 2:56 AM

Trending. Back to the future when it comes to advertising.

Tahar Mehenni's curator insight, June 16, 2014 6:43 AM

http:www.globallshare.com/globaltadjer

AlGonzalezinfo's curator insight, June 16, 2014 7:46 AM

Great read. 

Rescooped by Kenneth Carnesi from Local SEO for local businesses
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Integrated Local Ad, Review and Social Marketing Company

Integrated Local Ad, Review and Social Marketing Company | e-commerce social media | Scoop.it
Confluence Social Marketing-a leading company to raise business ROI , advertising campaigns and energize social media and digital marketing.

Via Peg Corwin
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Peg Corwin's curator insight, March 15, 2014 3:23 PM

Check out Confluence Social Marketing, a firm which integrates social, local and mobile into one platform.  (I haven't tried it, just discovered it.)   See especially the system for facilitating local reviews and its hyper-targeted ads which are cheaper than Google Adwords.


 If you like this scoop, would you consider a thumbs up or share?

Rescooped by Kenneth Carnesi from Business in a Social Media World
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Google Quietly Debuts Viewable Impression CPM Bidding In AdWords

Google Quietly Debuts Viewable Impression CPM Bidding In AdWords | e-commerce social media | Scoop.it
In August, Google announced that it had received MRC accreditation for its Active View product to measure impressions by viewability.

Via Cendrine Marrouat - SocialMediaSlant.com
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Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
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The Fall of the Banner Ad: A Look at Online Advertising in 2014

The Fall of the Banner Ad: A Look at Online Advertising in 2014 | e-commerce social media | Scoop.it

Online advertising has grown exponentially since its foundation in the 90s. Now, online ad sales make up the majority of the industry, and savvy companies are directing the lion’s share of their budgets at the digital space.


Advertising through social media is nothing new, but so far, brands have been playing it safe, using many of the same methods that have already been successful in the past – combining banner- and text-link-style ads in news feeds and sidebars. But the possibilities of social advertising have yet to be fully explored.


The real power comes not from the reach of a company’s network, but from getting that company’s customers to do the outreach FOR them.


Social media is changing the way people view and interact with content online. While the idea of a website “page” has been a vital component in the way people understand the web, the use of feed-based content in Facebook, Twitter and Instagram has changed the concept of what a website IS. ....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 18, 2014 2:29 AM

What will be the newest thing after native advertising?

Dorian Clément's curator insight, August 18, 2014 4:49 AM

Quel est l'avenir de la publicité Online?

Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
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Ten Examples of Subliminal Advertising in Social Media

Ten Examples of Subliminal Advertising in Social Media | e-commerce social media | Scoop.it

Subliminal advertising is slowly creeping its way into social media.In 1957, market researcher named James Vicary inserted the words “Eat Popcorn” and “Drink Coca-Cola” into a movie. The words flashed on a single frame, long enough for the subconscious to absorb it, but too short for the audience to consciously acknowledge it. The subliminal ads supposedly created an 18.1% increase in Coke sales and a 57.8% increase in popcorn sales, notes Business Insider.


While this all sounds convincing, Vicary eventually admitted that he fabricated his findings as a marketing stunt, and many experts debate whether using subliminal advertising really works, or if the idea is just another example of pop psychology. Still, some companies now attempt to use their own version of subliminal advertising on social media websites....


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Jeff Domansky's curator insight, March 27, 2014 9:28 AM

The question? Is subliminal advertising seductive, silly or successful?

Mae Combridge's curator insight, September 25, 2014 11:04 PM

I think though, once you're aware it's there it becomes even worse. for example I realised Beats head phones are in almost every single music video, film and tv show alongside samsung phones, iphones and apple products. 

Rescooped by Kenneth Carnesi from Digital Marketing
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5 Things you need to know about the cost of not doing Website Maitntenance

5 Things you need to know about the cost of not doing Website Maitntenance | e-commerce social media | Scoop.it
Regular website maintenance is non-negotiable and should be an ongoing affair. Over and above adding new pages, your website maintenance should also link to the performance of your website; it’s...

Via Bill Cosgrove
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Bill Cosgrove's curator insight, January 20, 2014 4:39 AM

As you will read here, time is money in more ways than you may be thinking of. It is no longer just site load time you need to be concerned about but you must also be aware of mobile.

 

And If you don’t think that an extra second for your website to load is important just remember that every second delay in site load time would cost Amazon 1.6 Billion dollars in annual sales-What might it be costing you?

 

You need to make sure that you have the proper up to date technology running your site behind the scenes. Just think of your home, if the foundation is weak and full of holes the value of your beautiful house will be severely diminished.

 

So buyer beware. Your website is the foundation of your online presence and you must make sure it is properly constructed and maintained which involves many complex steps to insure its optimum functionality and effectiveness.

Rescooped by Kenneth Carnesi from Digital Marketing
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5 Search Query Operators Every SEO Should Know

5 Search Query Operators Every SEO Should Know | e-commerce social media | Scoop.it
Much of what SEO professionals do on a daily basis is research. When starting a new project, the focus usually begins with researching the right keywords for the campaign. It’s easy to spend hours...

Via Bill Cosgrove
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