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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Media Insight
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11 Holiday Retail Stats That Every Marketer Needs to Know

11 Holiday Retail Stats That Every Marketer Needs to Know | e-commerce & social media | Scoop.it

Retailers worldwide are preparing for the most profitable time of the year, striving to make this holiday season the most lucrative yet. As always, a number of new trends are impacting the ways customers approach holiday shopping, and retailers must be on top of these developments to gain an edge.


With a better understanding of these behaviors, brands will be able to capitalize on the huge opportunities that lie ahead in the next 6 weeks. To help brands optimize their holiday campaigns and maximize returns, here's a look at 11 retail stats that every marketer needs to know....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 26, 2015 1:42 AM

To help brands optimize their holiday campaigns and maximize returns, here's a look at 11 retail stats that every marketer needs to know.

Hannah Kentish's curator insight, November 26, 2015 9:11 AM

TEST

oconnorandkelly's curator insight, November 26, 2015 10:42 AM

We reckon that most of these stats could apply across all geographic areas. They are worth bearing in mind anyway .......

Rescooped by Kenneth Carnesi,JD from Digital Marketing
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5 Search Query Operators Every SEO Should Know

5 Search Query Operators Every SEO Should Know | e-commerce & social media | Scoop.it
Much of what SEO professionals do on a daily basis is research. When starting a new project, the focus usually begins with researching the right keywords for the campaign. It’s easy to spend hours...

Via Bill Cosgrove
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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Media Insight
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Click & Collect - Untapped Convenience In A Bricks & Mortar World

Click & Collect - Untapped Convenience In A Bricks & Mortar World | e-commerce & social media | Scoop.it

Fill your shopping cart, and have your goods delivered to your doorstep. This is the ecommerce experience that Amazon and friends taught us to love, as marketers and customers alike.


According to recent research and developments, new kid on the block “click and collect” apparently scores far higher in customer satisfaction and sales. And is exactly what it sounds like. Customers can click on their computer or smartphone to make a purchase and are then welcome to pick up their goods in person. Too simple to work?


“The importance of click and collect should not be underestimated. It has become firmly established, with expenditure set to grow 82% from 2014 to 2019 to £6.5bn, with clothing and footwear making up over half of all sales. “...


Via Jeff Domansky
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Jeff Domansky's curator insight, December 7, 2014 11:03 AM

With click and collect achieving top marks in customer satisfaction surveys, will it become the default fulfillment method when shopping online? With 82% growth, we think so.

aitouaddaC's curator insight, December 11, 2014 3:28 AM

Chez moi y'a la pizza  qui se fait comme ça...