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Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
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Seven mobile statistics that should spur digital publishers to action | IJNet

Seven mobile statistics that should spur digital publishers to action | IJNet | e-commerce social media | Scoop.it

...What small and large digital publishers ought to learn from these figures is that the public is moving so quickly to mobile consumption of news and social sharing that they need to take action.


In this kind of environment that requires rapid shifts in tactics and strategy, small news organizations that live only on the web have an advantage. They can move faster without having to worry about generating revenue to service debt or other legacy costs.


The rise of mobile and the rise of social media sharing represent a huge opportunity for those who are ready for it. And a huge missed one for those who are not.


Via Jeff Domansky
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Jeff Domansky's curator insight, February 25, 2014 3:41 AM

Can publishers, not to mention marketers, PR and advertising agencies catch their breath long enough to catch up to mobile consumers?

aanve's curator insight, February 25, 2014 9:41 PM

www.aanve.com

 

Diego Luengo's curator insight, February 26, 2014 3:21 AM

...empieza a ser raro ir por la calle y ver a alguien que no esté mirando el móvil...

 

Rescooped by Kenneth Carnesi from Business in a Social Media World
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Tablo Publishing | Create and self-publish eBooks in the cloud

Tablo Publishing | Create and self-publish eBooks in the cloud | e-commerce social media | Scoop.it

Via ClassroomAid, michel verstrepen, Cendrine Marrouat - SocialMediaSlant.com
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ClassroomAid's curator insight, December 28, 2013 12:56 AM

Social self-publishing

Cendrine Marrouat - SocialMediaSlant.com's curator insight, December 28, 2013 2:59 PM

Looks like a good tool to try!

Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
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Six Steps to Take Before You Write An eBook

Six Steps to Take Before You Write An eBook | e-commerce social media | Scoop.it

Most writers simply begin writing the moment they come up with an ebook idea they feel is worth pursuing. However, it’s best to wait a moment…or a few moments…to focus and evaluate that idea. This helps your book have a chance of succeeding in the ever-more competitive ebook market. To give your book a good start, take the following six steps before you write an ebook...


Via Jeff Domansky
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IOANNIS APOSTOLOU's curator insight, January 19, 2014 3:36 AM

A little research has never been harmful!

Denise Gabbard's curator insight, January 19, 2014 1:52 PM

Writing an ebook can build credibility for you as an expert in your field--IF your ebook offers value to readers! These tips are great ones to take before you start writing! 

Marie Clement's curator insight, January 20, 2014 8:30 AM

eBooks are a great way to position yourself as an expert in particular areas.  They are by design quick, easy to distribute and fantastic to use as lead magnets for PPC or social media campaigns. This is a good artilce that takes you through the "is it a good idea" to getting it written.

Rescooped by Kenneth Carnesi from Public Relations & Social Media Insight
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Readers don't draw a line between self-publishers and trad publishers

Readers don't draw a line between self-publishers and trad publishers | e-commerce social media | Scoop.it

Consumers don't make a distinction between traditional publishers and self-publishers when buying ebooks, according to a wide-ranging new study.


The Book Industry Study Group’s latest report, Consumer Attitudes Towards Ebook Reading, also shows that readers prefer ebooks over print books in 10 out of 14 subject areas, including all fiction genres.


Ebooks have a big lead over print in all areas of fiction, covering romance/erotic, mystery/thriller, general, religious, young adult, science fiction/fantasy and literary.


The ebook lead is narrower in non-fiction for business/finance and history/politics/social sciences and print takes over for how-to guides/manuals and travel while comics/graphic novels and cookbooks are preferred in print by a long way....


Via Jeff Domansky
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Annika McGinley's curator insight, November 20, 2013 5:14 PM

This doesn't surprise me at all - without the tangible branding that screams out from the cover, ebooks level the playing field.

 

Tom Evans's curator insight, November 22, 2013 9:54 AM

Music to the ears of an author

Ica Iova's curator insight, November 24, 2013 2:52 PM

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