e-commerce & social media
15.5K views | +0 today
Follow
e-commerce & social media
How optimization of a website creates better opportunity to be found by search engines
Your new post is loading...
Your new post is loading...
Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
Scoop.it!

5 Social Networking Promotions That Backfired Spectacularly

5 Social Networking Promotions That Backfired Spectacularly | e-commerce & social media | Scoop.it

The great thing about social media is that it allows whatever stupid thing you want to say to reach your audience instantly. The terrible thing about social media is that it allows whatever stupid thing you want to say to reach your audience instantly. It takes about 30 seconds of thought to accurately gauge whether your brilliant marketing gimmick will build brand engagement or be prosecuted as some kind of hate crime in certain countries in Europe.


The folks on this list did not take those 30 seconds......


Via Jeff Domansky
Jeff Domansky's curator insight, July 12, 2014 4:01 AM

These are spectacular marketing failures proving once again that marketing should never be left in the hands of kids or adults who haven't grown up yet.

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
Scoop.it!

The 5 Worst Twitter Mistakes Businesses Have Ever Made

The 5 Worst Twitter Mistakes Businesses Have Ever Made | e-commerce & social media | Scoop.it

The cardinal rule of conducting business on social media is don’t embarrass your brand. It’s so easy to avoid, after all, given the ample opportunities for entrepreneurs to learn from big companies’ mistakes online.


To help you avoid any missteps, here are five of the worst errors that Corporate America has ever committed on Twitter....


Via Jeff Domansky
Jeff Domansky's curator insight, October 29, 2013 4:30 PM

Good reminder of past PR fails on Twitter.

Kwang Hyun's curator insight, October 29, 2013 11:10 PM

Pessimisitic side of social media

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
Scoop.it!

Lessons Learned from CEO's Painful Email Meltdown

Lessons Learned from CEO's Painful Email Meltdown | e-commerce & social media | Scoop.it

It's the golden rule and the core of all communications etiquette: If you can't say something nice, don't say anything. On Tuesday, Kelly Blazek, who runs the Cleveland Job Bank, learned that lesson the hard way when her email smackdown of a young job seeker named Diana Mekota, who contacted her through LinkedIn, went viral.


"Love the sense of entitlement in your generation. And therefore I enjoy denying your invite," read Blazek's poison pen letter, in part. "You're welcome for your humility lesson of the year. Don't ever reach out to senior practitioners again and assume their carefully curated list of connections is available to you, just because you want to build your network."


Mekota posted the complete email on Reddit, Imgur, and Facebook, along with these comments: "Guess us twenty somethings should bow down to senior professional because clearly we have nothing to offer," and "Let's call this lady out." From there, it was like a torch thrown into a desert of parched tumbleweeds...


Via Jeff Domansky
Jeff Domansky's curator insight, March 1, 2014 1:36 AM

What reasonable CEO would respond in such a mean-spirited way to a young student looking for a job? Obviously, on LinkedIn all she had to do was delete the request. To go farther was just incomprehensible. As reported later in the story this was not the first instance her insensitivity. What a tinpot despot!

Vicky Dobbin's curator insight, March 1, 2014 12:54 PM

Add to the fact that she didn't realize the bitchy response would be shared, and I'd call her incompetent.

aanve's curator insight, March 1, 2014 10:07 PM

www.aanve.com