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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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Survey Of 500+ Publishers Reveals How They Want To Be Pitched

Survey Of 500+ Publishers Reveals How They Want To Be Pitched | e-commerce & social media | Scoop.it

Today, editorial voices are outnumbered by public relations professionals by almost 5:1. In order to grasp the big picture, the first thing you need to understand is a publisher’s capacity.


On average, 45% of writers publish one story per day. Meanwhile, 8% of writers get pitched more than 100 times per day, 11% more than 50 times per day, and 40% more than 20 times per day. In other words, these writers get 100, 250, or 500 pitches a week for only five story spots!


When you take into account that only 11% of writers said they “often” write a story based on content that was sent through pitches, you quickly realize that the amount of email waste rises well above a person’s threshold to tolerate it....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 24, 2014 10:06 AM

Kelsey Libert surveyed over 500 digital publishers to discover what you can do to improve your content placement pitches.

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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The technologies of public relations are on their way.... | ZDNet

The technologies of public relations are on their way.... | ZDNet | e-commerce & social media | Scoop.it

...PR needs to figure out how to automate some of its capabilities and keep up with the changing trends affecting their clients. The major trend is in helping companies become media companies simply because there are fewer reporters around to help tell the stories of clients.


I’ve worked with Intel on its Intel Free Press and other media projects, for example. And PR firms need to do the same, help every company to be a media company and how best to use the media technologies available....


But the publishing, etc, is not enough. There needs to be a large technology component inside the future successful PR firm. It needs technologies of promotion that can scale the work of its practitioners in the service of its clients....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 21, 2014 4:19 PM

Tom Foremski looks at the critical need for PR firms to embrace technology and smarter automation.

aanve's curator insight, March 21, 2014 10:51 PM

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