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Today, editorial voices are outnumbered by public relations professionals by almost 5:1. In order to grasp the big picture, the first thing you need to understand is a publisher’s capacity.
On average, 45% of writers publish one story per day. Meanwhile, 8% of writers get pitched more than 100 times per day, 11% more than 50 times per day, and 40% more than 20 times per day. In other words, these writers get 100, 250, or 500 pitches a week for only five story spots!
When you take into account that only 11% of writers said they “often” write a story based on content that was sent through pitches, you quickly realize that the amount of email waste rises well above a person’s threshold to tolerate it....
Via Jeff Domansky
Kelsey Libert surveyed over 500 digital publishers to discover what you can do to improve your content placement pitches.