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Journalists, Social News, and 4 PR Takeaways: New Study

Journalists, Social News, and 4 PR Takeaways: New Study | e-commerce social media | Scoop.it

In the age of social media democratization, news distribution is no exception.  Nowadays journalists are competing head-to-head with brands and publishers for the most sharable content. The changing landscape of interconnected social news distribution and consumption also means that PR communicators need to strengthen their storytelling abilities and social angles to support their chances of media coverage in this competitive environment.A recent survey by  Edelman,  NewsWhip  and Muck Rack with an infographic sheds light on how PR folks can exploit these changes to get the most coverage possible.  Here are 4 takeaways for PR profs....


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Jeff Domansky's curator insight, February 8, 4:33 AM

This study gives us a valuable perspective on PR and journalism in the age of social media. Hint: think storytelling!

rodrick rajive lal's curator insight, February 9, 2:28 AM

The story is the driving force, whether it is in the field of reporting, or marketing, or even teaching. The pressure of finding a story good enough to tell, and being able to do so in an interesting manner can make all the difference to the news report, or the boardroom presentation before the takeover, or even the class room on jurisprudence!

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Defining Thought Leadership in a Business Blog | Lou Hoffman

Defining Thought Leadership in a Business Blog | Lou Hoffman | e-commerce social media | Scoop.it

...When it comes to organic search, Google and other search engines place a premium on backlinks. They interpret backlinks as “votes” for the content.Of course, to generate backlinks, you must create content that prompts other digital properties to share your content with their audiences.


For the type of content that grades out as shareable, it’s typically not product information or a personnel announcement or an industry award — information we characterize as company-centric. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs.In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere.


Such dot-connecting points to blogging as one of the best platforms for thought leadership....


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Jeff Domansky's curator insight, September 2, 2014 9:55 AM

Lou Hoffman shows how blogging can be an essential part of building thought leadership.

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Panda 4.0: Good news for content, bad news for link-stuffing

Panda 4.0: Good news for content, bad news for link-stuffing | e-commerce social media | Scoop.it

Google’s latest Panda algorithm will not spell the death of press releases. Rather, it will ensure they contain higher-quality content that consumers and members of the media are looking for, say major wire services.


Google rolled out Panda 4.0, an algorithm designed to prevent sites with poor-quality content from ranking high in its search results. While the company has updated Panda several times throughout the years, a recent report by Search Engine Land claimed wire sites lost "significant rankings" on Google, between 60% and 85%, after the most recent update....


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Jeff Domansky's curator insight, July 5, 2014 1:14 AM

When it comes to Panda 4.0, no news is bad news. News releases with useful information and valuable content will still deliver but it's bad news for link-stuffing.

wanderingsalsero's curator insight, July 6, 2014 2:25 AM

I'm sure I'm not the only person who asks this question, but, "What about what 'we the people' think is 'good content'?"

 

In this article, I read the phrase (something about), 'what Google considers good content'.  Actually I think this is another case where Google is stacking the deck and putting this business of internet marketing more out-of-reach or normal people.

 

It's not their right to determine what's 'normal'.  What are they going to do next, start penalizing us for spelling and punctuation?

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7 news trends and their effect on PR | Ragan.com

7 news trends and their effect on PR | Ragan.com | e-commerce social media | Scoop.it
With a 24/7 news cycle and social media's emergence as a primary source of information (regardless of its validity), the public relations world just gets wilder and wackier.

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Jeff Domansky's curator insight, June 19, 2014 11:37 PM

Seven disturbing news media trends that simply make your job harder.

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Why the Future of Digital Marketing Is Pure PR | Marketing Profs

Why the Future of Digital Marketing Is Pure PR | Marketing Profs | e-commerce social media | Scoop.it

Public Relations - Savvy digital marketers who use the methodologies of public relations in a sustained and strategic manner across the board can reap a potential world of benefits.


I'm of the opinion that although SEO is here to stay, its evolution will lean toward the more traditional practice of public relations (PR) in the coming years. In this article I'll try to…

- Back up this claim by looking at industry statistics

- Put forward a case as to why PR can be highly complementary to SEO

- And, above all, offer some suggestions about how marketers can capitalize on this trend....


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Jeff Domansky's curator insight, June 10, 2014 2:52 AM

PR has a pivotal role to play in digital marketing in the future.

sarahjones's curator insight, June 10, 2014 10:56 AM

www.tradecomplaint.com

 

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Ten Examples of Subliminal Advertising in Social Media

Ten Examples of Subliminal Advertising in Social Media | e-commerce social media | Scoop.it

Subliminal advertising is slowly creeping its way into social media.In 1957, market researcher named James Vicary inserted the words “Eat Popcorn” and “Drink Coca-Cola” into a movie. The words flashed on a single frame, long enough for the subconscious to absorb it, but too short for the audience to consciously acknowledge it. The subliminal ads supposedly created an 18.1% increase in Coke sales and a 57.8% increase in popcorn sales, notes Business Insider.


While this all sounds convincing, Vicary eventually admitted that he fabricated his findings as a marketing stunt, and many experts debate whether using subliminal advertising really works, or if the idea is just another example of pop psychology. Still, some companies now attempt to use their own version of subliminal advertising on social media websites....


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Jeff Domansky's curator insight, March 27, 2014 9:28 AM

The question? Is subliminal advertising seductive, silly or successful?

Mae Combridge's curator insight, September 25, 2014 11:04 PM

I think though, once you're aware it's there it becomes even worse. for example I realised Beats head phones are in almost every single music video, film and tv show alongside samsung phones, iphones and apple products. 

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5 Ways to Use Pictures to Tell Visual Stories With Social Media |

5 Ways to Use Pictures to Tell Visual Stories With Social Media | | e-commerce social media | Scoop.it

Find out how telling visual stories with images or video on Twitter, Instagram, Pinterest, Tumblr and YouTube will help you reach connect with your audience.


Are you sharing your stories with your fans?


Do you use pictures in your social marketing?


People want pictures in their social channels.


When done right, these pictures become visual stories.


In this article, I’ll show you how five brands are using pictures to share their stories and why that’s important....


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aanve's curator insight, March 12, 2014 10:59 PM

www.aanve.com

 

Ali Anani's curator insight, March 13, 2014 4:26 PM

Images and videos are connecting bridges with your fans

Michele Tsoi's curator insight, March 17, 2014 4:17 PM

Often we gloss over a picture as a last thought to a post, or we load one up to do some hard selling.

 

If we are imaginative, we write a thought provoking line or make some funny remark and then let the picture sit like some ornament on our web page.

 

This post illustrates some good points as to why that is a big missed opportunity to tell your story. After all, what's a story without pictures? and the more compelling your pictures, the most engrossed the readers will be.

 

Take them on a journey, their journey with you as a guide; and like the pied piper, you will gain many followers.

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Seven mobile statistics that should spur digital publishers to action | IJNet

Seven mobile statistics that should spur digital publishers to action | IJNet | e-commerce social media | Scoop.it

...What small and large digital publishers ought to learn from these figures is that the public is moving so quickly to mobile consumption of news and social sharing that they need to take action.


In this kind of environment that requires rapid shifts in tactics and strategy, small news organizations that live only on the web have an advantage. They can move faster without having to worry about generating revenue to service debt or other legacy costs.


The rise of mobile and the rise of social media sharing represent a huge opportunity for those who are ready for it. And a huge missed one for those who are not.


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Jeff Domansky's curator insight, February 25, 2014 3:41 AM

Can publishers, not to mention marketers, PR and advertising agencies catch their breath long enough to catch up to mobile consumers?

aanve's curator insight, February 25, 2014 9:41 PM

www.aanve.com

 

Diego Luengo's curator insight, February 26, 2014 3:21 AM

...empieza a ser raro ir por la calle y ver a alguien que no esté mirando el móvil...

 

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100 Best Websites For Entrepreneurs

100 Best Websites For Entrepreneurs | e-commerce social media | Scoop.it

We’ve searched high and low to bring you the first annual list of FORBES 100 Best Websites For Entrepreneurs. Whether you’re seeking advice on raising capital, scaling your business or looking for general industry insight, these sites are worth reading.


The picks here are arranged in no specific order. Selected unscientifically, they have been chosen for their ability to address a range of topics of interest to entrepreneurs. Frequent posts and content quality helps get a nod. The list is a combination of practical tools – sites to crowdsource funding like Rock The Post or AngelList, or sites with educational resources, like Stanford’s eCorner – and inspirational advice from bloggers like Seth Godin and Steve Blank....


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Jeff Domansky's curator insight, November 13, 2013 1:22 AM

Great resource for digital advice for business.

Travelauto's curator insight, November 13, 2013 3:04 AM

wonderful

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Ten Killer Tips from the World’s Best Content Marketers | Cornerstone Content

Ten Killer Tips from the World’s Best Content Marketers | Cornerstone Content | e-commerce social media | Scoop.it

Behind every successful content marketing campaign is an awesome content marketer. When you look up at the gleaming pinnacle of their success, it’s hard to spot the foundational level stuff — the effort, strategy, thought, and work. We did some digging in order to discover some of the disruptive ideas and effective strategies that produce success. What you’re about to learn is some of the secrets of the world’s best content marketers — how they roll, what they do, and why they’ve become so successful....


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Jeff Domansky's curator insight, October 30, 2013 11:29 AM

Must-read tips from the world's best marketers. Recommended reading. 9/10

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7 Effective Call-to-Action Examples and Why They Work

7 Effective Call-to-Action Examples and Why They Work | e-commerce social media | Scoop.it

CTAs are critical for achieving any results online, because traffic, subscribers, and followers don’t do you any good until they become leads and eventually customers. That’s why calls-to-action can be used in more places than just your website. They should also be employed in your: blog social media email blasts pay-per-click campaigns guest articles anywhere else you publish or market online It takes practice to craft the perfect CTA for a given offer and page, but there are a few guidelines to keep in mind that can help you....


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Two Pens's curator insight, July 7, 2013 4:34 PM

This is straight out of Direct Marketing 101 (no, there are no new ideas under the sun) but worth remembering regarding asking for what you want.

Alison D. Gilbert's curator insight, July 7, 2013 4:47 PM

Don't delay, do it now.

Alison D. Gilbert's curator insight, July 7, 2013 4:47 PM

Don't delay, do it now.

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21 Free Design Tools for Marketers on a Budget

21 Free Design Tools for Marketers on a Budget | e-commerce social media | Scoop.it

Problem is, actually creating all these beautiful visuals isn't exactly every marketer's forte. Oh, another problem? Design software can cost an arm and a leg (plus all the classes you need to take to learn how to work the darn stuff).


But there's good news -- there are plenty of free and easy-to-use tools out there that can make you look like a master designer. This post will break down 21 of our favorites so you too can create visuals and images that'll make your marketing pop. Get ready to create visualizations, banners, infographics, and more like a total pro....


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Jeff Domansky's curator insight, December 22, 2014 9:58 AM

Check out these 21 free and easy-to-use visual content creation tools.

Marco Favero's curator insight, December 22, 2014 1:19 PM

aggiungi la tua intuizione ...

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Survey Of 500+ Publishers Reveals How They Want To Be Pitched

Survey Of 500+ Publishers Reveals How They Want To Be Pitched | e-commerce social media | Scoop.it

Today, editorial voices are outnumbered by public relations professionals by almost 5:1. In order to grasp the big picture, the first thing you need to understand is a publisher’s capacity.


On average, 45% of writers publish one story per day. Meanwhile, 8% of writers get pitched more than 100 times per day, 11% more than 50 times per day, and 40% more than 20 times per day. In other words, these writers get 100, 250, or 500 pitches a week for only five story spots!


When you take into account that only 11% of writers said they “often” write a story based on content that was sent through pitches, you quickly realize that the amount of email waste rises well above a person’s threshold to tolerate it....


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Jeff Domansky's curator insight, August 24, 2014 10:06 AM

Kelsey Libert surveyed over 500 digital publishers to discover what you can do to improve your content placement pitches.

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PR Newswire's Answer To Their Google Panda Troubles: Taking Action On Press Release Spammers

PR Newswire's Answer To Their Google Panda Troubles: Taking Action On Press Release Spammers | e-commerce social media | Scoop.it

When Google released its most recent modification to the Panda algorithm, Panda 4.0, on May 20th, one of the sites reportedly hit hardby the update was the large press release distribution company, PR Newswire.


The company’s answer to recover from the algorithmic penalty is to “take action” against press release spammers through new internal quality guidelines for press release submissions....


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Jeff Domansky's curator insight, June 26, 2014 6:45 PM

PR Newswire tackles news release spam after Google Panda slap. 

Patrick Frison Roche's curator insight, June 27, 2014 5:09 AM

* WHAT WE READ *

 

Breaking news: PR Newswire was used by spammers to disseminate low quality content with "questionable" SEO tactics. The change in the Panda algorithm forces the company to take a deeper look at what is flogged daily to "millions of journalists". I would appear that it was neither PR nor News. Just wire.

 

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Poll: MSNBC Least Trusted TV News Source, Fox News Most Trusted | NewsBusters

Poll: MSNBC Least Trusted TV News Source, Fox News Most Trusted | NewsBusters | e-commerce social media | Scoop.it

Most surveys regarding cable news channels focus on ratings and the opinions of their viewers. However, a recent poll conducted by the Brookings and Public Religion Research Institute sought the views of all Americans toward all news sources in the nation.

A mere 5 percent of the respondents called the left-wing MSNBC cable channel their “most trusted” TV news outlet. On the other end of the spectrum, the Fox News Channel was named by 25 percent of the people surveyed, surprisingly more than the 23 percent who pointed to the “mainstream media” broadcast networks and the 21 percent who said they trust the Cable News Channel....


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Jeff Domansky's curator insight, June 10, 2014 11:09 PM

This research study contains very interesting results for surveys on trust of news sources.

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B2B Decision-Making: The Proof Is In the Influencers

B2B Decision-Making: The Proof Is In the Influencers | e-commerce social media | Scoop.it

A major goal for B2B companies is reaching decision-makers to keep their product top-of-mind and ultimately result in sales. However, given the proliferation of content and general noise in the B2B industry, it’s hard to keep track of who is actually influencing buying decisions.


Based on surveying more than 1,900 decision-makers, our Influence Index revealed the major influencers impacting business decision-makers and what they purchase.


...So the question is: once you’ve identified these top influencers, how do you make an impact? You need to ensure these influencers have the right information on your product when decision-makers are doing research/asking questions and then making their decisions. The key to being part of the conversation is a steady stream of relevant content....


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Jeff Domansky's curator insight, June 1, 2014 11:55 PM

Influencers need useful content.

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The technologies of public relations are on their way.... | ZDNet

The technologies of public relations are on their way.... | ZDNet | e-commerce social media | Scoop.it

...PR needs to figure out how to automate some of its capabilities and keep up with the changing trends affecting their clients. The major trend is in helping companies become media companies simply because there are fewer reporters around to help tell the stories of clients.


I’ve worked with Intel on its Intel Free Press and other media projects, for example. And PR firms need to do the same, help every company to be a media company and how best to use the media technologies available....


But the publishing, etc, is not enough. There needs to be a large technology component inside the future successful PR firm. It needs technologies of promotion that can scale the work of its practitioners in the service of its clients....


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Jeff Domansky's curator insight, March 21, 2014 4:19 PM

Tom Foremski looks at the critical need for PR firms to embrace technology and smarter automation.

aanve's curator insight, March 21, 2014 10:51 PM

www.aanve.com

 

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Lessons Learned from CEO's Painful Email Meltdown

Lessons Learned from CEO's Painful Email Meltdown | e-commerce social media | Scoop.it

It's the golden rule and the core of all communications etiquette: If you can't say something nice, don't say anything. On Tuesday, Kelly Blazek, who runs the Cleveland Job Bank, learned that lesson the hard way when her email smackdown of a young job seeker named Diana Mekota, who contacted her through LinkedIn, went viral.


"Love the sense of entitlement in your generation. And therefore I enjoy denying your invite," read Blazek's poison pen letter, in part. "You're welcome for your humility lesson of the year. Don't ever reach out to senior practitioners again and assume their carefully curated list of connections is available to you, just because you want to build your network."


Mekota posted the complete email on Reddit, Imgur, and Facebook, along with these comments: "Guess us twenty somethings should bow down to senior professional because clearly we have nothing to offer," and "Let's call this lady out." From there, it was like a torch thrown into a desert of parched tumbleweeds...


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Mark E. Deschaine Ph.D.'s curator insight, March 1, 2014 7:22 AM

It's easy for mistakes to go viral.

Vicky Dobbin's curator insight, March 1, 2014 12:54 PM

Add to the fact that she didn't realize the bitchy response would be shared, and I'd call her incompetent.

aanve's curator insight, March 1, 2014 10:07 PM

www.aanve.com

 

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New Markets Need New Tools

New Markets Need New Tools | e-commerce social media | Scoop.it

There is a trap with tools.  They work very well in a particular setting, but when the environment changes, if you keep trying to use the same tool in the same way, you can go out of business.  


Here is how Seth Godin describes it:

"One study found that when confronted with a patient with back pain, surgeons prescribed surgery, physical therapists thought that therapy was indicated and yes, acupuncturists were sure needles were the answer. Across the entire universe of patients, the single largest indicator of treatment wasn’t symptoms or patient background, it was the background of the doctor.

When the market changes, you may be seeing all the new opportunities and problems the wrong way because of the solutions you’re used to. The reason so many organizations have trouble using social media is that they are using precisely the wrong hammer. And odds are, they will continue to do so until their organization fails. PR firms try to use the new tools to send press releases, because, you guessed it, that’s their hammer."


The best way to find the right tool for the job is to learn to be good at switching hammers....


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Jeff Domansky's curator insight, January 17, 2014 9:52 AM

A very thoughtful post by Tim Kastelle on how to avoid the tool  trap. Recommended reading. 9/10

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Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask

Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask | e-commerce social media | Scoop.it

Get answers to the questions you were too embarrassed to ask about using LinkedIn.


A lot of great questions came up during the webinar that we didn't have time to answer, and it turns out, a lot of you had the exact same questions. So, we compiled them all and, well, that's why you're reading this blog post.


All those weird questions you had about LinkedIn are about to be answered -- and please, share any other questions you have about the platform in the comments....


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Jeff Domansky's curator insight, November 2, 2013 11:02 AM

Sometimes "basics" posts are invaluable. Amanda Sibley's is one of them. Great LinkedIn tips. 9/10

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4 Powerful Ways to Use Content Marketing to Build Your Personal Brand

4 Powerful Ways to Use Content Marketing to Build Your Personal Brand | e-commerce social media | Scoop.it

You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing. While both blog post and case studies are useful sources of information about content marketing, they’re generally focused on how small and large businesses are utilizing this marketing technique.


What most sources of information about this topic don’t touch on is whether or not content marketing is a good fit for personal branding. The answer to that question is not only is it a good fit, but if you’re serious about building a strong personal brand, you definitely need to be engaged in content marketing. Let’s go over four different reasons why this strategy works so well:


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Jeff Domansky's curator insight, October 19, 2013 10:24 AM

Can content marketing help build your personal brand? Absolutely!

Ali Anani's curator insight, October 20, 2013 12:22 AM

personal branding or whatever branding this is a must read

Hanin Abu Al Rub's curator insight, October 20, 2013 4:38 AM

If you’re serious about building a strong personal brand, you definitely need to be engaged in content marketing