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LinkedIn co-founder Reid Hoffman shares 4 secrets to a killer LinkedIn profile - Phoenix Business Journal

LinkedIn co-founder Reid Hoffman shares 4 secrets to a killer LinkedIn profile - Phoenix Business Journal | e-commerce & social media | Scoop.it
LinkedIn co-founder Reid Hoffman shares the biggest mistakes he sees LinkedIn users making — and how to correct them.

If you truly want to craft a killer LinkedIn profile, the guy who helped create the world's largest social network for professionals has a few tips.

During a video interview, LinkedIn co-founder Reid Hoffman shared the biggest missteps he sees users making with their LinkedIn profiles. Read more: click image or title.

 

 

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Dave...I downloaded your business plan template...It is great!!!...My tax consultants say your plan is amazing. Thanks Dave!!!


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Marc Kneepkens's curator insight, July 21, 2016 8:49 AM

Making your "pitch" on #Linkedin, from the #co-founder.

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The Ultimate Guide to a Perfect LinkedIn Profile

The Ultimate Guide to a Perfect LinkedIn Profile | e-commerce & social media | Scoop.it

I have to be honest here, setting up and optimizing a LinkedIn profile takes time. This is not going to be a "Clean Up Your LinkedIn Profile In 5 Minutes" kind of post. So while it will only take a few minutes for you and I to run through these suggestions, be prepared to spend a considerably greater amount of time actually implementing some of them. Fortunately, once done, you can relax, have a glass of wine, and just pop back into your profile every few weeks or months to make a couple updates.


Before we jump into these recommendations, let me make one more point perfectly clear. These are not necessarily recommendations for the perfect LinkedIn profile if you're looking for a job. I am writing this from my own perspective, as someone who is using their LinkedIn profile to connect with influencers, partners or prospects. I already have a business and I am counting on LinkedIn to help me grow that business and reach more of their nearly 200 million active monthly users....


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Kenneth Carnesi,JD's insight:

Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Learn how to optimize your LinkedIn profile for success.

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Antonio Ormachea's curator insight, August 10, 2015 11:36 AM

Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Learn how to optimize your LinkedIn profile for success.

Mark E. Deschaine, PhD's curator insight, August 10, 2015 4:34 PM

Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Learn how to optimize your LinkedIn profile for success.

Olivier Grondal's curator insight, August 11, 2015 3:05 AM

Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Learn how to optimize your LinkedIn profile for success.

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LinkedIn Cover Photo Template and Tips

LinkedIn Cover Photo Template and Tips | e-commerce & social media | Scoop.it
Create a LinkedIn Cover photo by downloading our free template. Also see how screen size affects the display of your photo.

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Chris Agro's curator insight, February 13, 2015 10:06 AM

These template guides are always appreciatied. -Chris Agro @agrotising

Cendrine Marrouat - cendrinemarrouat.com's comment, February 13, 2015 6:21 PM
@Chris Agro glad you found the resource useful! :-)
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11 Lesser-Known LinkedIn Features You Should Be Using

11 Lesser-Known LinkedIn Features You Should Be Using | e-commerce & social media | Scoop.it

We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. Are you one who views the site as social stalking for business professionals?



If you’re a user that only checks the site to look up a prospect’s credentials or check a connection request email, you are missing valuable opportunities to grow professionally, to grow your sales leads, and -- ultimately -- to grow your business.


The benefits of using LinkedIn go beyond prospecting and recruiting. The site can also be an incredible inbound marketing tool. I tapped into the knowledge of LinkedIn expertWayne Breitbarth, who shared a few tips on the following features that you should be utilizing....


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Chris Agro's curator insight, September 15, 2014 8:27 AM

Under utilizing LinkedIn? Great ways LinkedIn can be used for inbound marketing. -Chris Agro (@agrotising)

Venkatesh Iyer (venkyiyer.com)'s curator insight, September 19, 2014 5:36 AM

It is the group participation that has been defeating me so far.

Amanda Cunningham's curator insight, September 22, 2014 7:46 AM

Useful Tips On LinkedIn Features via @ThePRCoach.

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5 Reasons LinkedIn Has Lost Its Luster | Mark Schaefer

5 Reasons LinkedIn Has Lost Its Luster | Mark Schaefer | e-commerce & social media | Scoop.it

Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. I knew when they moved, when they were promoted and sometimes even what they were working on.In comparison to the constant ping of tag (or even poke!) notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place.


And that was good! You were able to see career changes that would otherwise be lost amid the memes, links and quotes.Unfortunately, that is all changing. Here are five reasons why …


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Jeff Domansky's curator insight, July 25, 2014 11:23 AM

Eric Wittlake offers a thoughtful reflection on LinkedIn's failings.

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The 10 Most Influential Global Brands on LinkedIn

The 10 Most Influential Global Brands on LinkedIn | e-commerce & social media | Scoop.it

As marketing professionals, we often look to the trendsetters in the industry to understand how to improve upon our own efforts.


...Of the top 10 most influential brands globally, publishers like The Wall-Street Journal, Financial Times and Mashable make up half of the list, underscoring the value of content in engaging customers. Technology companies make up the second largest industry represented, with Microsoft, Hewlett-Packard, IBM andSalesforce.com leading the way.


What do these leaders have in common, and what can you take away from their efforts and apply to your own content marketing? Three simple practices:

-  They continually update users on industry news.

-  They release new and engaging content tailored to specific audiences.

-  They add their voice to relevant conversations that their audiences care about....


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Jeff Domansky's curator insight, June 20, 2014 1:02 AM

Great list of the 10 most influential global brands on LinkedIn. Recommended reading. 9/10

Terry Corby's curator insight, June 20, 2014 9:02 AM

.. in case LinkedIn is part of your marketing push!

Wanda J. Barreto's curator insight, June 20, 2014 11:24 AM

Las 10 marcas marcas globales con mejor estrategia de contenido en LinkedIn. #contentstrategy #top10 #reputacion #reputación

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How To Become A Content Master On LinkedIn

How To Become A Content Master On LinkedIn | e-commerce & social media | Scoop.it

Lana Khavinson, Small Business Segment Marketing Lead at LinkedIn, says most people who come to LinkedIn already have a professional mindset, and they are looking for all kinds of content--from articles and blog posts to infographics and charts--that will help them with their current role or that will help them further their career.


So it’s important to consider what information you can provide that will help them with their current or future endeavors and will keep you at the top of their minds when they are at a point of need. This can include content like best practices, tips, trends, and industry thought leadership pieces.


But it's not enough to simply create great content. To get potential customers to notice you, you need to promote it the right way. Here are four insider tips to bring your content to the masses....


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Jeff Domansky's curator insight, April 28, 2014 2:50 AM

LinkedIn offers several tools for engaging with customers. Here, the professional networking site's small business expert explains how to optimize each.

Teach n' Kids Learn's curator insight, April 30, 2014 8:57 AM

It's not enough to simply create great content. To get potential customers to notice you, you need to promote it the right way. Here are four insider tips to bring your content to the masses....

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6 Steps To Building A Killer LinkedIn Profile | Fast Company

6 Steps To Building A Killer LinkedIn Profile | Fast Company | e-commerce & social media | Scoop.it

There are undeniable benefits to networking with professionals on LinkedIn, but you're not the only person who thinks so. Here's how to compete...


Two every second: That's how many people join LinkedIn as new members, many of whom hope to exploit the platform's rich resource for industry contacts. That means that by the time you finish reading this article, you’ll have on average 250 people and counting to compete with for the professional world’s attention.


What you do with your LinkedIn profile can mean the difference betweengarnering views and job prospects and alienating potential employers. But before you even consider your strategies for interacting on the popular social media site, you must first look inwards--at the state of your profile.This infographic from social media agency Link Humans shows you how to stand out from the crowd and put your best profile forward....


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Jeff Domansky's curator insight, April 3, 2014 3:07 AM

Just the basics of putting together an effective LinkedIn profile.

aanve's curator insight, April 3, 2014 11:48 PM

www.aanve.com

 

Elske de Jong's curator insight, April 4, 2014 4:28 AM

LinkedIn basics

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22 LinkedIn Secrets LinkedIn Won't Tell You

22 LinkedIn Secrets LinkedIn Won't Tell You | e-commerce & social media | Scoop.it

LinkedIn can be the best tool for building your brand. I have written several articles about LinkedIn, and they often generate the most comments. Here are the highlights of my LinkedIn advice from previous articles, along with additional tips and tricks, many of which remain unspoken by the people at LinkedIn. With this checklist in hand, you can make your LinkedIn profile your best personal branding tool. These little-known, often-overlooked and seemingly counterintuitive tips deliver big results with minimal effort....


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aanve's curator insight, March 5, 2014 10:10 PM

www.aanve.com

 

Chris Bantock's curator insight, March 6, 2014 3:16 AM

Some more great tips to get the most out of LinkedIn 

Carlos Polaino Jiménez's curator insight, March 6, 2014 4:38 AM

Secretos no tan secretos…

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Important Advice for Reaching Out via LinkedIn and Facebook | Ted Rubin

Important Advice for Reaching Out via LinkedIn and Facebook | Ted Rubin | e-commerce & social media | Scoop.it

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, February 20, 2014 1:13 AM


It's social media, not antisocial media...

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How to Be Found on LinkedIn

How to Be Found on LinkedIn | e-commerce & social media | Scoop.it
Do you know how to be found on LinkedIn? The trick is in understanding how LinkedIn works and how you can take full advantage of the search algorithm.

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Lydia's Marketing & Communication Consulting's curator insight, January 29, 2014 9:16 AM

Good tips for B2Bs trying to master social selling...

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Stop sending generic invitation requests on LinkedIn! | Creative Ramblings

Stop sending generic invitation requests on LinkedIn! | Creative Ramblings | e-commerce & social media | Scoop.it
Friday. 8 p.m. A stranger rings your doorbell. You open the door.

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Robyn Mather's curator insight, December 6, 2013 8:17 AM

First impressions are so important in today's digital meet-n-greet world. Take the time to do it better.

 

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The Facts about LinkedIn Intro

The Facts about LinkedIn Intro | e-commerce & social media | Scoop.it
This blog post is intended to provide more information and address inaccurate assertions that have been made as a result of a product we launched on Wednesday called LinkedIn Intro.

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Perfect LinkedIn Profile Infographic

Perfect LinkedIn Profile Infographic | e-commerce & social media | Scoop.it

Great LinkedIn Tips
We're not big believers in "perfect". Perfect is a tyranny few can afford in a digital age, but we did find about 5 helpful hints from this massive missive on how to use LinkedIn effectively. The iinfographic is full of helpful information on te single most critical personal branding tool on the planet - LinkedIn. 


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donhornsby's curator insight, April 5, 2016 8:21 AM
5 helpful hints from this massive missive on how to use LinkedIn effectively.
massimo facchinetti's curator insight, April 5, 2016 8:49 AM
5 helpful hints from this massive missive on how to use LinkedIn effectively.
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This is how you use your employees to build brand advocacy...

This is how you use your employees to build brand advocacy... | e-commerce & social media | Scoop.it

Daniel Roth, Linkedin's executive editor, shares what he's discovered from the 50,000 posts on the site published every week.


Honestly, this article is a gem!


Roth talks about how Dell (one of my favorite brands) has used its employees to build advocacy via content that matters to them. This is almost unheard of in the corporate world.


Executives, HR directors, PR pros see only potential pitfalls—a vocal employee is a poachable employee; someone sharing sharp takes can also share sensitive information; what if employees are boring or, worse, interesting? Better to just to keep the barn door firmly shut.


The approach seems safe. But it’s not. Staying silent means not being part of the dynamic business conversation that is happening everywhere around the world.


Read the article at http://www.fastcompany.com/3044156/hit-the-ground-running/why-vocal-employees-are-a-companys-best-pr 


--------------------


Cendrine Marrouat


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Four LinkedIn Facts Every Marketer Should Know | The Whip

Four LinkedIn Facts Every Marketer Should Know | The Whip | e-commerce & social media | Scoop.it

It’s a fantastic opportunity for content marketers, and any other publisher looking to put their content in front of a highly engaged audience. Every day, millions of people, from CEOs to new graduates, browse LinkedIn for the latest news in their field or industry. LinkedIn posts are an ideal way to draw attention to an event or service, direct people to a landing page, or simply to build online profile.With all this in mind, we dug into our social data to find out more about the nature of sharing on the site. Here’s what we found from analysing six months worth of LinkedIn storiesavailable to us from Spike....


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Jeff Domansky's curator insight, February 1, 2015 10:04 AM

We look at how content creators and marketers can make the most of LinkedIn's newly launched blogging feature, with exclusive data. Recommended reading 9/10

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8 Tips and Tricks for LinkedIn Power Users

8 Tips and Tricks for LinkedIn Power Users | e-commerce & social media | Scoop.it

You have hundreds of connections, stacks of skills and endorsements, a killer review of your experience and a flattering but professional headshot. Your LinkedIn profile is all set up for some seriously productive networking, and you're ready to build up your brand online as you climb the ladder of success.


But don't you wish you could get a little bit more out of LinkedIn? While having an extensive network is a big advantage, there several little things you can do to help make the most of the website — and a lot of them are free....


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Jeff Domansky's curator insight, August 10, 2014 11:11 AM

Here are eight valuable ways to get a leg up on the LinkedIn competition.

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To blog on LinkedIn or your site? Google's view

To blog on LinkedIn or your site? Google's view | e-commerce & social media | Scoop.it
With LinkedIn recently inviting members to post business blogs directly on the LinkedIn site, many of us have been wondering how Google indexes and rates those posts, as compared with the same or

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, June 29, 2014 4:09 AM


An interesting article from Suzan St Maur. 


I see the LinkedIn publishing platform as a great way to get more exposure for your work. However, nothing beats attracting people to your digital property!

malek's comment, June 29, 2014 6:28 AM
straight on. I've been scratching my head for a while: now I got it.
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LinkedIn Faces Death by a Thousand Tiny Competitors | eWIRED

LinkedIn Faces Death by a Thousand Tiny Competitors | eWIRED | e-commerce & social media | Scoop.it

LinkedIn may be the worlds largest professional social network, but if it's not careful, it could face major competition from an increasing number of niche networking startups.


... “If enough of those sites get popular, and if LinkedIn does not do something to bring in those types of users, then they could be threatened one day from all of those users looking for resources that are better suited to their needs,” says Gartner analyst Brian Blau. He calls that phenomenon “death by 1,000 pin pricks.


”The fact is, bigger is not always better in the world of social networks. That’s no big secret in Silicon Valley today. Mark Zuckerberg is shelling out billions of dollars for small messaging apps like WhatsApp that are vying with Facebook for attention on phones and tablets across the globe, and he’s been all but shouting from the rooftops about how he is disassembling Facebook as we know it, transforming it from one big app that does everything, to many smaller apps that do just one thing.....


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Jeff Domansky's curator insight, May 7, 2014 2:19 AM

What do you think? Do you get everything you want on LinkedIn?

ZAP s.a.'s curator insight, May 7, 2014 9:44 AM

Will LinkedIn keep alive in the social network market? Specialized social networks reinvent the future of professional connections.

Idris Grant's curator insight, May 7, 2014 2:42 PM

Great article about LinkedIn and niche networking startups....

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Infographic: LinkedIn statistics brands should know

Infographic: LinkedIn statistics brands should know | e-commerce & social media | Scoop.it

Did you know that there are 3 million business pages on LinkedIn, or that 200 group conversations take place every minute? This graphic serves as a reminder of just how powerful LinkedIn can be.


We've talked about the LinkedIn habits that irritate your connections, the features you must have on your LinkedIn profile, and even how to use LinkedIn to land PR coverage, but have you stopped lately to really think about the business power of LinkedIn?


It's an enormous network of potential connections, customers or employees-not to mention your own digital Rolodex....


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Jeff Domansky's curator insight, April 23, 2014 3:32 AM

All about the business power of LinkedIn.

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10 Simple Tips to Double your LinkedIn Connections | Jeff Bullas

10 Simple Tips to Double your LinkedIn Connections | Jeff Bullas | e-commerce & social media | Scoop.it
LinkedIn is the boring brother of Facebook. A bit buttoned up. But it is not to be underestimated. Here are 10 tips to double your LinkedIn connections

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Jeff Domansky's curator insight, March 17, 2014 4:55 PM

This infographic from Jeff Bullas is worth studying. Actionable, practical LinkedIn tips.

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LinkedIn walks like a publisher and talks like a publisher. But is it? - Fortune Tech

LinkedIn walks like a publisher and talks like a publisher. But is it? - Fortune Tech | e-commerce & social media | Scoop.it

The business-focused social network opens its publishing platform to its members, raising lots of questions.


Ryan Roslansky, head of content products for the company, strenuously rejects LinkedIn's media ambitions. Or at least he refuses to address them head on. "We are not approaching this from a publishing or media-company perspective," he told me last week.


The "this" in question is LinkedIn's announcement that it is opening its "publishing platform" to all its 277 million members, beginning with a test group of 25,000. The move essentially means providing a juiced-up blogging tool to LinkedIn users, but with a twist. Blogging sites like Tumblr (owned by Yahoo) or even Medium, the new site run by Twitter (and Blogger) founder Evan Williams, are relative free-for-alls. Post your blog, tell other people about it using social media, and hope someone will see it.


A post on LinkedIn is targeted at the people already in your professional network. "Your LinkedIn identity is your professional profile of record," Roslansky says. Adding the ability to post long-form professional information, he says, "helps to ensure someone can stand out and look better in their career."...


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Jeff Domansky's curator insight, February 27, 2014 3:19 AM

Walks like a duck and quacks like a duck to me. I say its a publishing strategy.

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How Klout Is Poised To Clean LinkedIn’s Content Clock - Business 2 Community

How Klout Is Poised To Clean LinkedIn’s Content Clock - Business 2 Community | e-commerce & social media | Scoop.it

Late last week Klout announced its intent to empower its users with the ability to view and share curated content that is custom-tailored according to the social graph of the user and the user’s audience. This is a throwback to early last year when LinkedIn actually did something similar — when its content was still useful. However, since curation is based on an individual user’s social graph and what actually resonates with their audience, this looks to be potentially better.


Klout describes it this way:

“The ‘Create’ tab helps you find great articles and posts worth sharing with your audience. Unlike most apps that suggest content for your personal consumption, Klout intelligently recommends content that will strike a chord with your unique set of friends, fans and followers. Helpful tags highlight fresh content that is starting to trend as well as items that closely match the interests of your audience members and are likely to resonate with them.”


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Jeff Domansky's curator insight, February 12, 2014 9:04 AM

Klout launchers a content marketing and curation offensive against LinkedIn. It looks like a winner and is definitely worth checking out.

wanderingsalsero's curator insight, February 13, 2014 4:41 AM

Interesting news.  I've gotten the impression that LI is getting a big case of the 'stuck-ups' with the way they've been treating their customers lately.  I do know that Klout is an easy to use site....even if I never was certain that it had any real benefit.

 

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This week in social media (December 9-13, 2013)

This week in social media (December 9-13, 2013) | e-commerce & social media | Scoop.it
Here is a quick roundup of some of the latest happenings in the social media world.

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35 LinkedIn Tools for Business, Plus a Few Extras

35 LinkedIn Tools for Business, Plus a Few Extras | e-commerce & social media | Scoop.it
A master list of LinkedIn tools for business to help increase your LinkedIn effectiveness. You can find all of the LinkedIn tools you need here.

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, November 24, 2013 3:40 AM

 

LinkedIn is a major social network, and yet, it remains under-utilized by a vast majority of people.

 

That probably has to do with the fact that the site is a little confusing. Sure, the team has trimmed things down and removed quite a few features, but some of the main ones are still there. And they rock!

 

With that said, how do you help people find your profile? And is there a way to connect with people beyond the Inbox? TJ McCue answers these questions and more in his article. He has compiled a list of fantastic tools that will help you make the most of the social network.

Loris Castagnini's curator insight, November 24, 2013 4:59 AM

Linkedin: the greatest social for professional networking