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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight

How Klout Is Poised To Clean LinkedIn’s Content Clock - Business 2 Community

How Klout Is Poised To Clean LinkedIn’s Content Clock - Business 2 Community | e-commerce & social media | Scoop.it

Late last week Klout announced its intent to empower its users with the ability to view and share curated content that is custom-tailored according to the social graph of the user and the user’s audience. This is a throwback to early last year when LinkedIn actually did something similar — when its content was still useful. However, since curation is based on an individual user’s social graph and what actually resonates with their audience, this looks to be potentially better.

Klout describes it this way:

“The ‘Create’ tab helps you find great articles and posts worth sharing with your audience. Unlike most apps that suggest content for your personal consumption, Klout intelligently recommends content that will strike a chord with your unique set of friends, fans and followers. Helpful tags highlight fresh content that is starting to trend as well as items that closely match the interests of your audience members and are likely to resonate with them.”

Via Jeff Domansky
Jeff Domansky's curator insight, February 12, 2014 9:04 AM

Klout launchers a content marketing and curation offensive against LinkedIn. It looks like a winner and is definitely worth checking out.

wanderingsalsero's curator insight, February 13, 2014 4:41 AM

Interesting news.  I've gotten the impression that LI is getting a big case of the 'stuck-ups' with the way they've been treating their customers lately.  I do know that Klout is an easy to use site....even if I never was certain that it had any real benefit.


Rescooped by Kenneth Carnesi,JD from Business in a Social Media World

What Social Influencer Measurement Tools Are Good For… And What They’re Not

What Social Influencer Measurement Tools Are Good For… And What They’re Not | e-commerce & social media | Scoop.it
Despite the many benefits of influencer marketing, the popular social media measurement tools on the market are not quite up to the job.

Via Cendrine Marrouat - cendrinemarrouat.com
Cendrine Marrouat - cendrinemarrouat.com's curator insight, August 4, 2013 3:42 PM

There is too much emphasis on numbers and not enough on what they mean. 


Lauren Dugan is absolutely right when she states that, "A high influence score from one of these tools [Klout, Kred, etc.] is like a quick sketch an artist does of his muse before he actually paints in the details – it’s an overview, but not much else."

Joan Stewart's comment, August 6, 2013 10:31 AM
I concur, however many are selling themselves out there without substantiating the capabilities they profess to have gained.
Cendrine Marrouat - cendrinemarrouat.com's comment, August 6, 2013 2:21 PM
There are a lot of self-proclaimed gurus out there. Those tools have helped them find an excuse to not check their egos, I guess. ;-)