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Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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NY Fashion Week: How Fashion Publishers Are Using Instagram

NY Fashion Week: How Fashion Publishers Are Using Instagram | e-commerce & social media | Scoop.it

It’s a pivotal time in the fashion calendar: New York Fashion Week (Fall/Winter 2016). Amidst the snow and glacial temperatures, the great and powerful of the style world descended on New York City last week for seven days of shows, events, and previews. The last week also included Valentine’s Day and the 58th Grammys, leading to a corresponding flurry of activity on social. We decided to use these events to get a feel for how fashion publications are using social – in this case, Instagram.


The uniquely visual nature of fashion coverage makes it well-suited to Instagram, with photos from fashion shows, red carpets, backstage and photo shoots all proving popular. These are often combined with links to galleries or features on the publications’ websites, helping to spur referrals.


(Note: we looked at content on the publications’ flagship – generally US-based – accounts. This analysis takes in engagement on content published between 11th and 16th Feb 2016 only.)Here’s how the names we looked at stack up...


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Jeff Domansky's curator insight, February 20, 2016 9:59 AM

How major fashion publications use Instagram to engage followers around one of the biggest events in the fashion calendar, New York Fashion Week.

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How To Set Up An Instagram Profile From Scratch: Pro Tips To Boost Your Brand's Traffic In A Month – Design School

How To Set Up An Instagram Profile From Scratch: Pro Tips To Boost Your Brand's Traffic In A Month – Design School | e-commerce & social media | Scoop.it
But one platform that is often overlooked, yet packs a powerful punch, is Instagram.

On the surface, it makes sense to brush it off. After all it’s:

Mobile only
Based around images
Confusing
Which doesn’t exactly sound like something you’d learn to take advantage of in Business-101. But here’s the thing…

Your customers are always on their phones (the average person checks their cell phone 110 times a day)
They’re crying out for images
It’s not as confusing as you’d think
And to top it all off, it’s one of the most subscribed social media platforms in the world, with 75 million daily users.

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Jeff Domansky's curator insight, July 12, 2015 12:01 AM

Instagram success awaits with these startup tips.

GwynethJones's curator insight, July 13, 2015 2:16 PM

Check out these pro tips in combination with my blog post

The Daring Librarian: Say Yes! To a School Instagram!

Be where our kiddos are!

CESSON's curator insight, July 17, 2015 8:24 PM

Starting from scratch, this is how to dive right into Instgram with an aggressive marketing strategy.  

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Instagram Slang: A Guide to Becoming an Instagram Lingo NINJA

Instagram Slang: A Guide to Becoming an Instagram Lingo NINJA | e-commerce & social media | Scoop.it

Using hashtags, acronyms & the right slang is a great way to get more Likes and followers on Instagram.


Terms like #TBT, #WCW & #MCM can be confusing at first. I was lost when I first started using Instagram!


I always wished I’d had a handy guide to explain all the lingo.


That’s why I wrote this article — because speaking the Instagram slang is such an easy way to get more followers. So here are definitions for 32 of the most common Instagram terms....


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Jeff Domansky's curator insight, November 1, 2014 2:50 AM

Confused by Instagram slang like #TBT, #Regram & #POTD? Have no fear! Aaron Lee's Instagram lingo guide explains the difference between #WCW & #MCM & the rest.

Courtney Cole's curator insight, November 1, 2014 7:12 AM

For those of us new to Instagram

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Important Instagram Insights and Best Practices for Success

Important Instagram Insights and Best Practices for Success | e-commerce & social media | Scoop.it

Instagram's platform continues to generate impressive metrics from year to the next. Since the acquisition by the parent company Facebook it has been nothing short of social media success and victory for users actively posting on the platform.


...What certainly became an internet sensation for fans of Instagram was the addition of the video feature in 2013. This not only dazzled its user base, but marketers certainly found a useful way to present products and services to better target their messages to these masses.


As with any existing social media networking service there are a few strategies to consider and certain practices to stay away from. Whatever the hobby, activity or job-related venture you are currently in chances are you have a story that you can tell with Instagram’s phenomenal visual power....


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Jeff Domansky's curator insight, August 19, 2014 2:42 AM

More best practices for Instagram success from Anthony Carranza.

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The Seven Most Outstanding Instagram Tools

The Seven Most Outstanding Instagram Tools | e-commerce & social media | Scoop.it
Want to be a star on Instagram... well, you need the right tools first! Here is a list of our favorite Instagram tools.

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6 Ways To Grow Your Instagram Follower Base Like a Boss

6 Ways To Grow Your Instagram Follower Base Like a Boss | e-commerce & social media | Scoop.it
Instagram’s edge over Facebook, Twitter and Pinterest is that it’s composed only of little square fi...

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, June 11, 2014 1:01 AM


Instagram is still relatively underused by many, which is too bad. It's a fantastic platform for smaller brands looking to make a splash in social media. 


Hashtags, in particular, are a very efficient way to get some exposure. All you have to do is be a little creative! 


A must-read from Beta21!

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Nielsen: Instagram Fastest Growing App of 2013 - AppNewser

Nielsen: Instagram Fastest Growing App of 2013 - AppNewser | e-commerce & social media | Scoop.it
Nielsen: Instagram Fastest Growing App of 2013

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5 Tips for Marketing on Instagram

5 Tips for Marketing on Instagram | e-commerce & social media | Scoop.it

With 400 million monthly active users, Instagram offers attractive opportunities to businesses looking to promote their products and services. According to an Econsultancy.com study, users spend more than 20 minutes on Instagram daily. This means brands have a whale of time to grab their target audience’s attention and engage with them on the photo sharing platform.

However, there are many other users, companies and marketers already vying for users’ attention on Instagram, so it wouldn’t be an exaggeration to say that driving engagement there is easier said than done. Remember, the rule of this game is simple: You’ve got to get—and hold—the attention of your target audience, and keep it until they’ve paid for your product or service or, at the very least, subscribed to your email database.

So, how will you win the battle for attention on Instagram? Here, I present to you five tips for marketing on Instagram....


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Jeff Domansky's curator insight, October 16, 2015 10:26 PM

Five practical tips to get your Instagram marketing kick started.

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9 Marketing Techniques I used to Get 39,000 Instagram Followers

9 Marketing Techniques I used to Get 39,000 Instagram Followers | e-commerce & social media | Scoop.it


In 2013, I started an Instagram account showing healthy breakfasts that I’ve indulged around the world. Today, I have 39,000 followers, a wellness business


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Cendrine Marrouat - cendrinemarrouat.com's curator insight, June 12, 2015 3:49 AM


There is nothing really new in this article. The examples are great, though!

Gilbert C FAURE's curator insight, June 12, 2015 4:13 AM

appetizing indeed

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What’s the Difference Between Pinterest and Instagram? And 9 More Instagram FAQs

What’s the Difference Between Pinterest and Instagram? And 9 More Instagram FAQs | e-commerce & social media | Scoop.it

A very basic but interesting introductory guide to Instagram!


Read it at http://blogs.constantcontact.com/product-blogs/social-media-marketing/difference-pinterest-and-instagram


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WendySoucie's curator insight, October 30, 2014 8:24 PM

While these numbers might be true on the surface, I think that some early adopters in the B2B space could effectively use both of these tools for recruiting and business leads since the competition is pretty sparse.

 
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5 Desktop Apps To Give An Instagram-Like Effect To Your Photos

5 Desktop Apps To Give An Instagram-Like Effect To Your Photos | e-commerce & social media | Scoop.it
Instagram is a hit on mobile platforms, and for good reason. There's no better way to make your selfie pop than a little artistic touch, even if that touch comes from a standardized filter. The only problem with Instagram is the fact its app only works on Android and iOS. What if you want to filter…

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Tips to Create Ideal Instagram Images - Jenn's Trends

Tips to Create Ideal Instagram Images - Jenn's Trends | e-commerce & social media | Scoop.it
Just using Instagram isn't the best strategy. Instead, you want to use it the right way. Here's how to create ideal Instagram images that bring results.

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, June 29, 2014 4:31 AM


Instagram is not just about pictures, it's about inspiration and simplicity. 


Jenn Herman shares some basic, but useful tips to help you create images that pop. The Michael Kors example is dead-on! 


My favorite part of the article is when Jenn talks about the importance of perspective: "Sit down on the ground, lay on your stomach, place the camera on the table, get up above the subject, shoot straight up to the sky or ceiling." 

Próspero Morán's curator insight, July 2, 2014 1:17 PM

La importancia de la perspectiva y su uso en Instagram, a través de algunos simples trucos...

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Instagram User Generated Content Rocks Marketing Results | Heidi Cohen

Instagram User Generated Content Rocks Marketing Results | Heidi Cohen | e-commerce & social media | Scoop.it

...What can a savvy content marketer like you do to get messages to break through the 12+ hours of media clutter their target audience takes in on a daily basis?



The answer is a no brainer.


Take a page from your consumers’ social media streams. Make your content marketing look and feel like the information your audience’s family and friends share on social media....


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Jeff Domansky's curator insight, June 7, 2014 6:37 PM

Is Instagram user generated content (UGC) part of your content marketing mix? Heidi Cohen says it should be.