e-commerce & social media
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How optimization of a website creates better opportunity to be found by search engines
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Rescooped by Kenneth Carnesi,JD from Business in a Social Media World
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Five Things You Should Be Doing With Your Site Search (but Probably Aren't)

Five Things You Should Be Doing With Your Site Search (but Probably Aren't) | e-commerce & social media | Scoop.it
Web Sites - When customers use your e-commerce site's search function, they're very likely looking to buy. If your site search isn't running optimally, you're losing sales.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, July 18, 2015 2:16 AM


Interesting article. We don't talk about site search enough!

Rescooped by Kenneth Carnesi,JD from Public Relations & Social Marketing Insight
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Twitter Drops Huge Hint of E-Commerce Plans

Twitter Drops Huge Hint of E-Commerce Plans | e-commerce & social media | Scoop.it

The company is testing a dormant menu option that appears to hint that commerce services will be coming soon.


... This is the latest in a stream of hints that Twitter is preparing a foray into commerce. Back in June,Re/Code spotted a “buy now” button that began appearing in tweets with links to retail siteFancy. The same publication previously got its hands on documents that appeared to show commerce plans, while Twitter has been rumored to be working on a deal with payments provider Stripe for some time.


At this point it isn’t entirely clear what Twitter has planned, but the “payment and shipping” option – which appears to be where users would manage their payment methods and enter their delivery address – clearly ties in with other clues....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 7, 2014 1:08 AM

Stay tuned for e-commerce on Twitter. Like it or not.

Mark Gittos's curator insight, August 7, 2014 7:20 AM

With the recent updates it feels like something is on the horizon

Rescooped by Kenneth Carnesi,JD from Technology in Business Today
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Facebook now lets users Shop directly from its website

Facebook now lets users Shop directly from its website | e-commerce & social media | Scoop.it
 New system being tested would let users click a “Buy” button to make purchases through advertisements or other posts on Facebook’s site

Via TechinBiz
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Rescooped by Kenneth Carnesi,JD from WebsiteDesign
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Magento Go vs Shopify Ecommere Online Store Smackdown

Magento Go vs Shopify Ecommere Online Store Smackdown | e-commerce & social media | Scoop.it

Best Online Store Option For YOU?
I've used Magento Go and Shopify. I've also used other Content Management Systems when I managed an Ecom team (for 7 years) including home grown and Magento enterprise.

If you want to start an online store which platform should you use? Let's look at a feature by feature comparison:

Easy To Use - Winner Shopify

Plugin / Add On Development - Winner Magento Go 

Email Integration - Tie (both work well with MailChip et al)

SEO - Magento Go if you KNOW SEO, Shopify if you don't


Promotion - Magento Go if you KNOW ecom, Shopify if you don't

Manage SKUs - Tie
up to about 50,000 after than NEITHER (you've outgrown OPP Other People's Platform if you have more than 50,000 unique stock keeping units SKUs). 

Cart - backend Magento Go
(can do more with logic so ASSUMES you know how to create business rule promotions) frontend (what customer sees) Shopify.

Templates - Tie 

Pretzel Logic - Magento Go
(winning this is not a good thing since it means the platform has its own language YOU must learn or things go bump in the night. Magento Go is willing to be confusing and a pain to add POWER, but 95% will never use that power so if you have a small, fun store steer clear). 


Cross Sale / UpSale
Slight nod to Magento Go again assumes you know ECOM well and cross merchandising is not intuitive but is powerful. 

Overall Winner - Shopify
For most readers of this post Shopify is the best choice.

Magento Go honorable mention
for a specialized niche group that need powerful business rule based promotion, have between 30k to 50k SKUs and don't mind learning a new language to get the backend power they need. If you don't know your crosssale (what you do on a product page to move customers to more profitable or popular choices) or upsale (what you do in the car to build Average Order Value (AOV) then use SHOPIFY. 


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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Rescooped by Kenneth Carnesi,JD from Digital Marketing
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Twitter developing e-commerce service

Twitter developing e-commerce service | e-commerce & social media | Scoop.it
Twitter is exploring ways to sell products directly from the 140-character missives the one-to-many text messaging service site is famous for, a technology news site has reported.

Via Bill Cosgrove
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Rescooped by Kenneth Carnesi,JD from Technology in Business Today
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3 predictions for B2B e-commerce in 2014

3 predictions for B2B e-commerce in 2014 | e-commerce & social media | Scoop.it
For any businesses doing commerce with other businesses, 2014 is the year to get fully engaged – at least, that’s according to Basware Corp., a company providing software to organizations who want to track their invoices and spending.

Via TechinBiz
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Rescooped by Kenneth Carnesi,JD from Business in a Social Media World
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Content Curation: 7 Things Merchants Must Know - via @Curagami

Content Curation: 7 Things Merchants Must Know - via @Curagami | e-commerce & social media | Scoop.it

Why Content Curation Is Coming To B2C Merchants
In Curagami's 2nd guest blog post @Cendrine Marrouat - cendrinemarrouat.comshares 7 Content Curation Tips online merchants must know including:

  • Definition of content curation.
  • Why content curation?
  • Benefits of content curation.
  • Ideas to leverage content curation.
  • Examples of content to curate.
  • Tips to become a great content curator
  • Some curators to follow


http://www.curagami.com/featured/content-curation-7-things-merchants-must-know/



Via Martin (Marty) Smith, Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, October 6, 2014 3:42 PM


Thank you @Martin (Marty) Smith for allowing me to guest post for Curagami!

Rescooped by Kenneth Carnesi,JD from Technology in Business Today
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Facebook now lets users Shop directly from its website

Facebook now lets users Shop directly from its website | e-commerce & social media | Scoop.it
 New system being tested would let users click a “Buy” button to make purchases through advertisements or other posts on Facebook’s site

Via TechinBiz
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Rescooped by Kenneth Carnesi,JD from Business Support
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How This Startup Is Disrupting Social E-Commerce

How This Startup Is Disrupting Social E-Commerce | e-commerce & social media | Scoop.it

Via BSN
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BSN's curator insight, April 14, 2014 9:15 AM

How This Startup Is Disrupting Social E-Commerce #startup #ecommerce

Rescooped by Kenneth Carnesi,JD from Email Marketing Tips
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The 7 Most Profitable Email Marketing Strategies of the Future

The 7 Most Profitable Email Marketing Strategies of the Future | e-commerce & social media | Scoop.it
Technology is moving email marketing to become more advanced by getting more personal, more specific and providing better metrics for profitability

Via Peg Corwin
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Peg Corwin's curator insight, February 23, 2014 6:33 PM

This post largely concerns the future of ecommerce email marketing that is integrated with marketing automation.  But clearly, this kind of personalization and targeting is the future.


If you like this scoop, would you consider a thumbs up or share?

Rescooped by Kenneth Carnesi,JD from Business Support
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6 Analytics Trends for Mid-Market eCommerce in 2014

6 Analytics Trends for Mid-Market eCommerce in 2014 | e-commerce & social media | Scoop.it

Via BSN
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BSN's curator insight, January 14, 2014 9:43 AM

6 Analytics Trends for Mid-Market eCommerce in 2014

Rescooped by Kenneth Carnesi,JD from Digital Marketing
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5 Search Query Operators Every SEO Should Know

5 Search Query Operators Every SEO Should Know | e-commerce & social media | Scoop.it
Much of what SEO professionals do on a daily basis is research. When starting a new project, the focus usually begins with researching the right keywords for the campaign. It’s easy to spend hours...

Via Bill Cosgrove
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