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The Ultimate Guide to SEO for E-commerce Websites

The Ultimate Guide to SEO for E-commerce Websites | E-Commerce Scoops | Scoop.it
There’s no question that ranking higher than your competitors on Google is a must. But, what if you don’t know the SEO tips and tricks that will get your e-commerce site to the top?

Via Ian Cleary, ThoughtShift
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Ian Cleary's curator insight, September 2, 2013 9:06 AM

Really useful article

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5 #MustSteal Ecommerce Tricks From REI You Can Use THIS Holiday Season

5 #MustSteal Ecommerce Tricks From REI You Can Use THIS Holiday Season | E-Commerce Scoops | Scoop.it
From backpacking to cycling to staying in shape and more, outfit your outdoor activities with the latest gear, clothing & footwear at REI.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 22, 2013 1:02 PM

5 Must Steals From REI
Here re five easy steals from http://www.rei.com that will increase your Holiday sales:

* Red DEAL or SALE button Far Right.

* Deal of the Day (you can put this anywhere).

* Loyalty Program (there are canned ones you can install).

* Trigger Point Free Shipping (below Login).

* BIG Search Box Next to logo.

 

Red Deals Button
REI.com is aware that the right side of a website can be a gutter. If you use the F design idea, and they do, and watch eyetracking you know you can manipulate a visitors eyes with things like a long horizontal menu bar. Since everyone clicks on DEALS REI.com puts it far right and in a somber red (to match their black menu bar).

Deal of the Day
REI.com's is above their footer in the middle (another potential gutter). DEAL shoppers will find that link no matter where you put it, so put it in a potential gutter and you convert "dead space" to ROI positive with a simple graphic and idea. At this time of year and with social media being so HUGE if you don't have a great Deal of the Day lined up you will suffer at the hands of the REI.com's.

Loyalty Program
I hesitated to put this in since installing a loyalty program can feel like invading Russia in the winter. Don't let it get that way. Buy a canned and simple loyalty program or create some easy way to reward your most loyal shoppers. If you can't get your website loyalty together by the holidays use your "Multi-Buyer" segment and serendipitous give them something no one else gets (via an email). Find your 80/20 rule (20% of your customers will do 80% of your sales) and REWARD the 20%.

Free Shipping Trigger
When I was a Director of Ecommerce my boss was so skeptical and worried about Free Shipping I had to do extensive analysis and tests. Here is what we found:

* Free Shipping Triggers are always exceeded by 40% or more.
* Free Shipping beats no Free Shipping every time.
* Make sure your Shipping Schedule is PRESENT and easy to understand.

REI.com's $50 Free Shipping probably produces an Average Order Value (AOV) of just under $100 (or more). Remove the objection (shipping costs are seen as a "don't buy" objection) and your buyers will buy. Interestingly all orders, all shipments FREE SHIPPING didn't always win. Seems Free Shipping is related to BUYER PSYCHOLOGY so some friction actually helps, some hurdle may help buyers feel special.

Big Search Box
My theory is REI.com's menu system is so complex they have to have great internal search. Even if your navigation is perfect expect half of your customers to want it their way (by using search). If you want to get really cool make sure you are merchandising your search sets with either faceted search or dynamic zones (zones you fill with content based on behavior or modeled analytics).

 

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Growth Of Ecommerce Sparks Creative IT Solutions

Growth Of Ecommerce Sparks Creative IT Solutions | E-Commerce Scoops | Scoop.it
Cathy Roberson:Growth Of Ecommerce Sparks Creative IT Solutions :The internet boom of the 1990s brought forth a new concept in the retail industry – the “e-retailer”–such as Amazon, Ebay and yes, the...

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Three Things You Can Do In 20 Minutes To Increase Ecommerce Conversions

Three Things You Can Do In 20 Minutes To Increase Ecommerce Conversions | E-Commerce Scoops | Scoop.it
Three simple steps you can implement in 20 minutes to dramatically increase eCommerce sales and conversions.
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Retailers or E-Commerce - Whats the key of winning? [Info-Graphics] | DP2Web : The Direct Path to Web

Retailers or E-Commerce - Whats the key of winning? [Info-Graphics] | DP2Web : The Direct Path to Web | E-Commerce Scoops | Scoop.it
It doesn't matter you are a Retailer or a E-Commerce website, The importance thing is making Money and Growing profit..!! Read the article below with Infographics to know what's the key of success for market players.
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Facebook e-commerce tips for brands - by Eileen Eva - Helium

As of May 2, 2013, Facebook reached 1.1 billion users in the world with 665 million active users. Statistics also show that the average time a use..., Eileen Eva (#Facebook #ecommerce tips.
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Yuva Contus - Yuva Contus's Photos | Facebook

Yuva Contus - Yuva Contus's Photos | Facebook | E-Commerce Scoops | Scoop.it
Pinterest or Tumblr: Which Is Ideal for Ecommerce Marketing?

In fact, I went across too many reports and surveys headed by many agencies. Candidly... (Pinterest or Tumblr: Which Is Ideal for Ecommerce Marketing?
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Ecommerce Future Predictions That You Should Know - Chicago Tribune

Ecommerce Future Predictions That You Should Know - Chicago Tribune | E-Commerce Scoops | Scoop.it
Ecommerce Future Predictions That You Should Know
Chicago Tribune
These days, various eCommerce retailers are facing lots of marketing challenges while running their eCommerce website.
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Google Analytics for Ecommerce - Part 1 - Segmenting Product Categories

Visit us at: http://www.e-nor.com/blog Aggregates are no good! Get better insights when you segment by category! Segmenting by categories: https://developers...
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Ecommerce product pages: where to place 30 elements and why | Econsultancy

Ecommerce product pages: where to place 30 elements and why | Econsultancy | E-Commerce Scoops | Scoop.it
Tackling the topic of product detail page layouts is daunting because there is no short answer. Saying one element such as large product images increases conversion, though it's proven, does not tell the full story.
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The Ultimate Guide to SEO for E-commerce Websites

The Ultimate Guide to SEO for E-commerce Websites | E-Commerce Scoops | Scoop.it
There’s no question that ranking higher than your competitors on Google is a must. But, what if you don’t know the SEO tips and tricks that will get your e-commerce site to the top?

Via Ian Cleary
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Ian Cleary's curator insight, September 2, 2013 9:06 AM

Really useful article

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Top 10 Ecommerce Scoops of All Time

Top 10 Ecommerce Scoops of All Time | E-Commerce Scoops | Scoop.it

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 27, 2013 1:48 PM

Top 10 Ecommerce Scoops ot all time:


http://sco.lt/7gdgkz Blog Post - 6 Cool Ecommerce Gamification Examples

http://sco.lt/6BwA5J Blog Post - 35 Beatiful Ecommerce Websites

http://sco.lt/67B0HR Blog Post - 12 Homepage Features Every Ecommerce Website Must Have

http://sco.lt/8fOCy9 Blog Post - 20 Great Ecommerce Websites For Inspiration

http://sco.lt/5mgBgP Infographic - Flowchart Infographics Are Cool

http://sco.lt/6Kj35d - Infographic - How We Design Trend Is Your Ecom Website Heading INto the Holidays?

http://sco.lt/7OZdUP Infogrphaic - As Goes Digital Europe So Goes The World

http://sco.lt/76opW5 Infographic - Intelligent Email Marketing Drives Conversion

http://sco.lt/89yXgn Infographic - How To Create Killer Product Pages

http://sco.lt/5EaLbd Blog Post - Ultimate Guide To How KPIs work In Google Analytics



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How seven ecommerce sites present price comparison details - Econsultancy (blog)

How seven ecommerce sites present price comparison details - Econsultancy (blog) | E-Commerce Scoops | Scoop.it
How seven ecommerce sites present price comparison details
Econsultancy (blog)
One of the benefits of ecommerce is that it's very easy to present a range of products side-by-side so that shoppers can compare the various features.
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Beauty Sector Sees Strong Ecommerce Growth

Beauty Sector Sees Strong Ecommerce Growth | E-Commerce Scoops | Scoop.it
While several retail categories are experiencing impressive ecommerce sales growth in 2013, none is seeing a rate higher than that of the beauty category.
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Famous Footwear Embraces Mobile Shoppers with Rewards App for iPhone and ... - DailyFinance

Famous Footwear Embraces Mobile Shoppers with Rewards App for iPhone and ... - DailyFinance | E-Commerce Scoops | Scoop.it
Famous Footwear Embraces Mobile Shoppers with Rewards App for iPhone and ...
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What you missed: eCommerce Expo London - Ecommerce News Blog

What you missed: eCommerce Expo London - Ecommerce News Blog | E-Commerce Scoops | Scoop.it
In this industry we’re all looking for the secret sauce. It seems like every week there’s another tool, tactic or gimmick that online retailers simply must adopt to be successful.
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#Tech #Ecommerce Daily

#Tech #Ecommerce Daily | E-Commerce Scoops | Scoop.it
#Tech #Ecommerce Daily, by Aste Online : updated automatically with a curated selection of articles, blog posts, videos and photos. (#Tech #Ecommerce Daily is out!
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Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content | E-Commerce Scoops | Scoop.it
If you run an ecommerce site and you've seen traffic flat-line, slowly erode, or fall off a cliff, then product page content issues may be the culprit. Here's a closer look at some of the most common ecommerce content woes and how to fix them.

Via Thomas Faltin, ThoughtShift
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WHSmith: how will taking its site down impact on sales, PPC and more? - Econsultancy (blog)

WHSmith: how will taking its site down impact on sales, PPC and more? - Econsultancy (blog) | E-Commerce Scoops | Scoop.it
WHSmith: how will taking its site down impact on sales, PPC and more?
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17 digital marketing and ecommerce trends for 2013 by Econsultancy CEO Ashley Friedlein

17 digital marketing and ecommerce trends for 2013 by Econsultancy CEO Ashley Friedlein | E-Commerce Scoops | Scoop.it
Following are my personal thoughts on what will be interesting and important in the world of digital marketing and ecommerce for 2013. As is traditional for my trends, there are around seventeen of them.
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