E-commerce optimization
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The Illusion of Completeness: What It Is and how to Avoid It

Users can think they see the entire web page, although additional content exists off-screen. Designers must help users discover all relevant information.

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The Middleman Strikes Back - the concierge economy

The Middleman Strikes Back - the concierge economy | E-commerce optimization | Scoop.it
One of the great promises of the Internet -- a democratic, transparent, open network that would disintermediate entrenched industries, remove fee-taking..

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Social – Next Big Thing for eCommerce

Social – Next Big Thing for eCommerce | E-commerce optimization | Scoop.it
Social channels were not a meaningful source of direct traffic and sales. Till 2013, social channels contributed only 1.55% of all traffic to some of the top

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How Google defines ‘quality content’

How Google defines ‘quality content’ | E-commerce optimization | Scoop.it
Google is increasingly valuing ‘quality content’ when it comes to search rankings, according to a new report.

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8 Conversion Optimization Tips Using Gestalt Principles

8 Conversion Optimization Tips Using Gestalt Principles | E-commerce optimization | Scoop.it
In the following post I will show you how Gestalt rules are very relevant to internet marketing and how you can use them for conversion optimization.

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How Google can help you win the moment - Smart Insights

How Google can help you win the moment - Smart Insights | E-commerce optimization | Scoop.it
Micro-moments are moments when consumers act on a need, e.g. to learn something, do something, discover something, watch something or buy something. They are intent-rich moments where decisions are being made and preferences shaped.

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Sistemul de management al calitatii in E-commerce | SNEC

Sistemul de management al calitatii in E-commerce | SNEC | E-commerce optimization | Scoop.it

Comertul Electronic este o afacere in care convenienta joaca un rol foarte important. Se cumpara repede si se renunta repede la branduri sub incidenta rapida a unor factori, intre calitatea joaca un rol decisiv, atat din punct de vedere al produselor cumparate cat si al modului in care s-a realizat procesul vanzarii. Putem vorbi de Managementul Calitatii cand e vorba de magazine online ?


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Using Urgency to Create Conversions Without Sounding Sleazy

Using Urgency to Create Conversions Without Sounding Sleazy | E-commerce optimization | Scoop.it

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Competitive Intelligence Analysis – Mining Niches Using Free Google Tools

Competitive Intelligence Analysis – Mining Niches Using Free Google Tools | E-commerce optimization | Scoop.it
Smart Competitive intelligence techniques that you can apply using Free Google Tools.

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Why You Don’t Need Another Ecommerce Solution

Why You Don’t Need Another Ecommerce Solution | E-commerce optimization | Scoop.it
Why You Don't Need Another Ecommerce Solution - Digital Commerce, Ecommerce Platforms, Ecommerce Strategy, Technical

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A guide to cross-selling & upselling techniques - Amasty

A guide to cross-selling & upselling techniques - Amasty | E-commerce optimization | Scoop.it
The truth is: a decided customer is a rare phenomenon in the e-commerce world. In most cases, people are sure only about their needs, and slightly know about the way they can be satisfied. There is a fine line between making proper suggestions and trying to sell more at a rate when a customer doesn’t see it as an aggressive tactic. Cross-selling and upselling techniques when used properly can be a delicate thing that works like a charm both for customers and businesses. And here’s...

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US: Consumers want more personalized retail experience | Evigo.com

US: Consumers want more personalized retail experience | Evigo.com | E-commerce optimization | Scoop.it
U.S. consumers want a more personalized retail experience but are divided on retailers’ tactics, according to a new survey from Accenture.

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eCommerce Marketing Guide

eCommerce Marketing Guide | E-commerce optimization | Scoop.it

This guide will show you how you can increase traffic, leads, and sales for your ecommerce business. It walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. So whether you're a mom and pop shop or the next Amazon, our actionable guide has you covered.


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Retail Automata's curator insight, July 24, 2015 8:56 AM

For successful #eCommerce Marketing: We would like to suggest all #retailers:
Get predictive recommendation engine for eCommerce website
Multichannel personalization - To make every customer unique.
Personalized email & customized business app - To make customer feel special and boost them to sell.
http://bit.ly/1GSb7SS

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eCommerce-ul viitorului: ce nise vor fi de succes si ce job-uri se vor cauta

eCommerce-ul viitorului: ce nise vor fi de succes si ce job-uri se vor cauta | E-commerce optimization | Scoop.it
Produsele digitale si serviciile online vor creste foarte puternic, nu doar de sine statatoare, ci in combinatii cu alte produse existente. Multi tineri sunt interesati sa exploreze posibilitatea...

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5 Retail and E-Commerce Trends 2016

5 Retail and E-Commerce Trends 2016 | E-commerce optimization | Scoop.it
5 most important ecommerce and retail trends that are expected to crystalize in the coming year? Shopping trends expected in 2016.

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Ghidul Black Friday: ce drepturi ai în perioadele de reduceri? | Centrul European al Consumatorilor din România

Ghidul Black Friday: ce drepturi ai în perioadele de reduceri? | Centrul European al Consumatorilor din România | E-commerce optimization | Scoop.it

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Online Customer Reviews Remain Highly Influential in Consumers Local Business Decisions

Online Customer Reviews Remain Highly Influential in Consumers Local Business Decisions | E-commerce optimization | Scoop.it
North American consumers are increasingly reading online customer reviews to determine if a local business is a good business, though maybe not quite with the same frequency as last year, according to BrightLocal's latest annual Local Consumer Review Survey. The survey - fielded among 2,354 US...

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Cele mai bune canale de promovare online pentru un site de e-commerce - DWF

Cele mai bune canale de promovare online pentru un site de e-commerce - DWF | E-commerce optimization | Scoop.it
Care sunt cele mai eficienta canale de promovare online pentru un magazin online in Romania? Compara solutii de promovare site pe google, prin SEO sau PPC.

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Doi fraţi din Bucureşti ajung la 400.000 de euro din vânzarea de produse cu licenţă Disney | Ziarul Financiar

Doi fraţi din Bucureşti ajung la 400.000 de euro din vânzarea de produse cu licenţă Disney | Ziarul Financiar | E-commerce optimization | Scoop.it
Doi fraţi din Bucureşti ajung la 400.000 de euro din vânzarea de produse cu licenţă Disney

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Top zece motive pentru care romanii renunta la cumparaturile pe net. Ce trebuie sa eviti daca ai un magazin online

Top zece motive pentru care romanii renunta la cumparaturile pe net. Ce trebuie sa eviti daca ai un magazin online | E-commerce optimization | Scoop.it
Obligativitatea inregistrarii pe site-ul magazinului online, termenele de livrare si experienta neplacuta cu reprezentantii sunt doar cateva dintre

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Mega List of Online Marketing Tools

Mega List of Online Marketing Tools | E-commerce optimization | Scoop.it
Our curated list of 300+ online marketing tools for SEO, PPC, CRO, mobile marketing, content marketing, email, analytics, social media and more.

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Jack Ma, fondatorul Alibaba: Refuzat ca vanzator la KFC, a ajuns cel mai bogat om din China

Jack Ma, fondatorul Alibaba: Refuzat ca vanzator la KFC, a ajuns cel mai bogat om din China | E-commerce optimization | Scoop.it
Jack Ma (Ma Yun), fondatorul Alibaba, cel mai mare serviciu de vanzari ONLINE din China si de pe piata asiatica, are o poveste de viata demna de un film la Hollywood, asta dupa ce anul trecut a devenit cel mai bogat chinez, cu o avere de peste 25...

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10 Ways to Capture Email Leads Without Disturbing Your Visitors

10 Ways to Capture Email Leads Without Disturbing Your Visitors | E-commerce optimization | Scoop.it
Isn’t it possible to create an email list without disturbing visitors? Of course it is. All we have to do is be careful to ensure that our practices don’t look like a content barrier.

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10 Ways to Capture Email Leads Without Disturbing Your Visitors

10 Ways to Capture Email Leads Without Disturbing Your Visitors | E-commerce optimization | Scoop.it
Isn’t it possible to create an email list without disturbing visitors? Of course it is. All we have to do is be careful to ensure that our practices don’t look like a content barrier.

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How To Sell More Online With Behavioral Psychology | SEJ

How To Sell More Online With Behavioral Psychology | SEJ | E-commerce optimization | Scoop.it
Behavioral psychology is an important part of marketing psychology. Here are eight ways behavioral psychology can improve online conversion rates.

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