![Link Evaluation Survey 2012 [INFOGRAPHIC] | E-commerce & OpenSource | Scoop.it](http://img.scoop.it/BKtHDm8suJeEpsGUbwqsjjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Links, seemingly the currency of rankings, and a white-hot area right now what with all the recent de-indexing of certain link networks, GWT Warning messages being sent to over 700,000 webmasters and the ever decreasing effectiveness of low-rent link building tactics.
So just what is a “good link”? We know what we look for in a link for our clients but we wanted to survey as many members of the SEO community as we could to get a real idea of the kinds of methods and metrics that SEO professionals all over the globe are using to assess the quality of a link... Alternatives to traditional credit and debit cards are now processing €165bn ($214bn, £133bn) annually – 22 per cent of global e-commerce – and that's just the start as the next generation of consumers grows up without seeing a plastic card.
The numbers come from WorldPay, which should know a thing or two about online payments, and are accompanied by an interactive map showing how country-specific payment schemes risk creating islands of commerce and are already making it harder for companies with international aspirations... 
... If you’re running a PPC account for e-commerce, you likely already understand the importance of dynamic reporting capabilities, so I’ll try not to make this article sound like a sponsored plug for Google Analytics. But, as an Account Manager here at Hanapin, I can’t fathom running an e-commerce PPC account without the powerhouse that is Google Analytics. For e-commerce accounts, AdWords data and reporting really won’t give you an accurate understanding of your marketing metrics, not only as they pertain to PPC alone, but also as to how your marketing efforts across multiple channels are interacting with each other... 
Mobile channel is considered by many as the new digital revolution proposing significant potential in terms of customer relations, sales and advertising. With growth rates strongly resembling “e-commerce” at its inception, « mobile » market induces strong expectations and anticipation.
Facing such potential, numerous retailers need to position themselves on issues such as developing a dedicated m-commerce Apps or adapting their web site for this channel. Where does the market stand today in terms of cyber consumers actually purchasing via their mobile and their expectations?.. 
Social media sites have proven enormously helpful to online merchants and the eCommerce industry at large. As is the case in every field, a top dog of sorts eventually emerges. But in the battle between Pinterest and Facebook, which truly best serves eCommerce and its many purveyors?
This week, the folks behind a hugely popular international fashion accessories marketplace known as Boticca.com published a new case study with the findings of a Pinterest vs. Facebook showdown... 
7 Dimensions of Facebook Commerce - digital goods, f-stores, facebook, facebook commerce, facebook credits, fcommerce, social-commerce...
Social commerce is estimated to reach $30 Billion (yes, that’s Billion with a ‘B’) in the next 5 years. How is that possible? Facebook Commerce is more than just Liking product pages. There are 7 dimensions driving Facebook Commerce that make up the “F-Commerce Ecosphere,” as shared by Janice Diner, founding partner of Horizon Studios, a social media consultancy at the Meshwest conferencethis week in Vancouver, BC... Want To Know What Apple Will Do Next In Mobile Commerce? Check Out The Pirq It’s Giving To Employees
As device makers like RIM, Samsung and Nokia incorporate NFC technology into their mobile devices, Apple has been radio silent on what its plans will be in mobile commerce and payments.
But a deal that is getting announced today could be a clue to one area where Apple might see a big opportunity.Apple has signed on with Pirq, a startup from Seattle, to offer food and drink daily deals to its employees in the Bay Area, with the service working by way of an iPhone app, location-based technology, and a Microsoft Tag code to redeem the discounts. A source tells TechCrunch that this is the first part of a potential “four phase” implementation that could see Apple offering a deals service out to all iPhone users... 
Internet marketing research company comScore released its first quarter, 2012 U.S. internet retail sales estimates today, recording a 17% sales increase over last year, totaling roughly $44.3 billion. The latest numbers mark the tenth instance where quarter-over-quarter sales have risen... 
F-commerce seems on the decline among big brands, as major retailers forego selling through Facebook and redirect budget to their own e-commerce sites. Is F-commerce a fad and how can Facebook help e-tailers succeed in their social space?
JCPenney, Gap and Nordstrom have all closed down their Facebook storefronts after giving it a go. Senior marketers report they’re pulling budget from the channel in favor of directing funds back into their own e-commerce storefronts. Is this just a downswing in F-commerce, still in its infancy, or the beginning of an exodus from Facebook as a direct selling platform?
Marketers are returning to the core uses of social media, according to The Pearlfinders Index - Q1 2012. The results of their interviews with over 4,000 senior marketers spanning IT, Industry/Manufacturing, Financial Services and a range of other industries show that awareness, monitoring, and engagement are currently the top uses for Facebook... 
I was thrilled to be back in São Paulo last week visiting with different companies in the eCommerce space. I met with over a half dozen online retailers, as well as other players in the industry including payment providers and market entry specialists. It was also great to have the opportunity to speak at Rakuten’s event on April 24th announcing their official launch in the country.
Below are a handful of takeaways from the trip: Online momentum is building in categories such as apparel and beauty... 
Not all of the coolest award shows are attended by George Clooney, hosted by Ricky Gervais, and broadcast on national television. This week, for example, MarketLive rolled out the proverbial red carpet for the biggest and fastest rising stars in the world of eCommerce.
And although Brad and Angie weren’t on the guest list, it was an epic gala that won’t soon be forgotten by its participants, award winners, and the multitude of attendees who soaked up a learning experience of a lifetime... 
General Assembly founding partner Brad Hargreaves explains why New York - "Silicon Alley" - is experiencing an explosion of tech startups.
Asking budding entrepreneurs where they’d like to build their next startup often elicits the same three-word response: New York City. Over the past four years, there’s been a 40% spike in startup financing in “Silicon Alley” — a bigger increase than anywhere else in the U.S... 
Research says it is crucial for retailers to implement multi channel strategies due to rising consumer expectations towards m-commerce.
Stibo system's research shows online shopping via smartphone and tablet devices has grown overall by 10% in the last year. Gartner even predicts that tablet adoption will go by 100% in 2012, estimating 655 million tablets in use globally by 2016... |
In the early months of 1998, a great innovation came out to change the way we browse through Internet – the launch of the Google Search Engine. Not many were expecting that the application will achieve the great success we see today by Google and all its features. As time passed, there were lots of updates and many changes made, all considering the better browsing and ranking results. Google’s Toolbar PageRank (TBPR) was the unique app that gave start to the argumentations considering Search Engine Optimization. Although there are more than 500 updates over the years passed, still it is quite hard if not impossible to decode the complex algorithm that Google is using. 
mobile commerce With the rise of social and mobile, more people are going online to purchase goods and services than ever before.
With the rise of social and mobile, more people are going online to purchase goods and services than ever before. Marketers and business owners should be thinking about three trends in particular that are shaping the future of online commerce: social sharing, live online chat, and mobile commerce... 
JCPenney, The Gap and Nordstrom have all closed their Facebook storefronts. While some retailers haven’t had good luck with Facebook commerce, shopping site TheFind recently launched its social shopping app Glimpse, a Pinterest-like app based on Facebook Likes. Social shopping apps could be changing the way people shop online... 
MasterCard is the latest company to throw its hat into the ring for digital payments with a new suite of services intended to simplify the use of making purchases on smartphones.
PayPass Wallet Services brings MasterCard’s PayPass in-store contactless payment brand to the Internet for the first time. The strategy includes a digital wallet that is open and can store credit, debit and prepaid cards as well as coupons and other offers from a variety of sources... 
Facebook-spawned startups, many based in the Bay Area, already have a much bigger collective economic footprint than Facebook itself.
To get the true measure of what's often called "The Facebook Effect," look beyond the company. Generally ignored in the klieg lights focused on Facebook's IPO is a growing ecosystem of other startups that are using the social network's 900 million users to launch their own businesses.
The startups, many based in the Bay Area, already have a much bigger collective economic footprint than Facebook itself. And one sure bet is that an IPO is in the future for many of those still-young companies... 
The recently launched Facebook Offers beta allows businesses of all types to create coupons for their fans on Facebook. The program takes aim at other coupon services such as Groupon and one of community newspapers’ last reliable sources of revenue – the weekly coupon mailer. While Facebook Offers isn’t quite ready to take the place of a super-saver, online coupons offering discounts and deals for fans of larger retailers’ Facebook pages can now be spotted in those fans’ news feeds. The only problem is the redemption of the Offers, which use email as a middle-man and still require a user to physically go to a retail location... 
Learn how Facebook offers is changing ecommerce social media marketing by allowing coupons to appear in news feeds, ads, and Sponsored Stories.
Last week, we wrote about some pretty cool newsfrom Facebook -- it's testing coupons called 'Offers' for brick-and-mortar stores, helping local businesses better associate ROI with their Facebook marketing efforts. But we were left a little bummed, thinking that there were a few untapped markets with just this local, brick-and-mortar business focus... 
Smartphones and tablets are driving both in-store and online commerce, but their roles are distinct in many ways. Nielsen shed some light on how consumers are using both devices to aid their shopping.
Overall, 79 percent of respondents in a survey conducted in the first quarter said they had shopped using their smartphone or tablet. But when it came time to buy, 42 percent of tablet owners said they bought purchased items on their device compared to 29 percent of smartphone owners... There’s little doubt that the future of the internet is mobile. As we saw in last week’s 12 Provocations on The Future of Social, the next 100 million web users will be mobile first, and in many cases – especially in Asia – they will be mobile only.
This shift to mobile will shape an internet that’s very different to the one we know today: rather than a browser-based experience tracked across pages and clicks, the internet will start to merge seamlessly with our physical activities through dedicated apps and augmented products.
So what does that mean for brands? 
Study shows merchants must focus on mobile shopping trends to survive.
New research performed by Stibo Systems is indicating that if brands and retailers intend to continue into the future, they will need to keep up with the growing mobile commerce expectations held by their consumers.
The mobile shopping trends report on the study showed that there has been an overall increase of 10 percent over the last year in the amount that consumers shop using their smartphones and tablets. This data was supported by another study performed by Gartner, which estimated that by 2016, there will have been a global increase in tablets by 655 million... Shoppers have already started to turn to their smartphones to check out prices before buying, to look up product availability or a review, or to collect vouchers and discount offers.
Increasingly they are using their mobiles as a way to pay for goods. Mobile payments using so-called Near Field Communications (NFC) are one of a myriad of m-commerce activities becoming increasingly popular with consumers... Gov. Rick Scott waded into foreign policy on Tuesday and signed a bill banning local governments from contracting with companies that do business in Cuba or Syria... |
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