E-commerce Everyday
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7 reasons to use Bigcommerce for your storefront solution

7 reasons to use Bigcommerce for your storefront solution | E-commerce Everyday | Scoop.it
Security, ease of use, and a rich feature set are just a few of the things you can put in the plus column.
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B2B Marketers Should Take Another Look at E-Commerce - Biznology

B2B Marketers Should Take Another Look at E-Commerce - Biznology | E-commerce Everyday | Scoop.it

"E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study.  Time for another look."

 

Key excerpt...

 

So what are the e-commerce success factors for business marketers as they look to take advantage of these opportunities?  Here are some tips:

Review your customer segments and product lines for e-commerce potential.  Small and medium business customers may be a perfect fit.  Same for high-volume, repetitive-sales product categories, like replacement parts or warranty renewals.Examine your sales and marketing process for elements that can be automated with e-commerce technology.  Look at quote management, contract pricing, channel partner support, purchase order processing, order approvals, cross sell and upsell, licensing, renewals, reactivation, winback—there are more than you may think.Select software that was built specifically for the complexity of business markets.  Companies that buy consumer solutions and try adding B2B capabilities will quickly be frustrated.Select software that provides consumer-like e-commerce functionality.  Ease of use is the competitive watchword today, according to Forrester’s recent study “Thrive by Adopting Proven B2C Principles.”Make sure you connect your e-commerce with your existing accounting, manufacturing and other systems.  Xiameter customers, for example, get their order confirmation, shipping notices and invoices out of Dow Corning’s SAP, which also communicates with the manufacturing plants to get the order produced.Consider using cloud-based suppliers, where you can get up and running in less than a month, and leave the technology to someone else.  Rainmaker Systems offers not only dedicated “sales assist” from its call center, they will even deal with their clients on a revenue-share basis.Remember that e-commerce is global by definition.  So look for technology that offers multiple languages and currencies, and supports tax and customer compliance.

 


Via marketingIO
Georgia Gibbs Design's insight:

For B2B services this is a great opportunity that the article author feels is underutilized. For developers and designers it is also a growth market. Good news for all!

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marketingIO's curator insight, April 30, 2013 7:29 AM

We're scooping this so as to raise the thought. We all know that for a B2B company to embrace e-commerce, you have to deal with a massive amount of internal process changes, integration, and channel conflict. Regardless, some points made above and in the post are worthwhile, e.g., the second point regarding parts of the sales process that can be e-commerce-ized.


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Keystone Software's curator insight, May 27, 2015 3:55 AM

If you're a wholesaler or B2B retailer and you haven't embraced ecommerce yet, then please read this article from Ruth Stevens and think again.  Whilst this is from a US perspective the points are still salient to wholesalers in the UK and Europe as well.

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We've entered the age of emotional, design-centric, e-commerce

We've entered the age of emotional, design-centric, e-commerce | E-commerce Everyday | Scoop.it

The third wave of e-commerce is all about bringing emotional purchases online. Non-commodity products. More thoughtful purchase decisions.  I like to call this Emotional Commerce. This is categories like furniture, home accessories, home textiles, fashion, art, and jewelry. These are categories where people care about having something special in their lives.

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Georgia Gibbs Design's curator insight, May 19, 2013 11:19 AM

Design and designing core value into the user's experience will play a lead role in the next phase of commerce.

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All Available Payment Gateways - Comprehensive Table

This article will show you all available payment gateways that are integrated into BigCommerce. This data is broken down into multiple tables based on the following:

Whether the payment is accepted on the site, or on a hosted third party.
Georgia Gibbs Design's insight:

This is presented in a helpful easy-to-use talbe and will be useful for the shop owner setting up themselves or a developer with international clients.

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