Product photography could well be the single most important design aspect of any e-commerce website. Without the ability to touch, hold, smell, taste or otherwise handle the products they are interested in, potential customers have only images to interact with. Ultimately, the softer, tastier, flashier and more attractive your products look to shoppers, the more confident they'll feel about purchasing from you and the better your conversion rate will be. While any product can look great in a photo (sometimes deceptively so), keep in mind that your images should match your website’s overall aesthetic and your company’s image. Let’s start with a few great examples of how online retailers have incorporated high-quality product photos onto their websites. In this article, we will focus on images of actual items, rather than models, events or landscapes.
How to Sell Online if You Already Have a Physical Store Practical Ecommerce Small brick-and-mortar retailers can find new customers, experiment with new products, and generally grow their business when they start selling online.
You can produce professional-looking product photos without having to hire a professional photographer. By following simple instructions from online video tutorials, you can create rich product images for very little ...
Growing online retailers need sophisticated order management tools, regardless of how many units they ship in the average month. Using spreadsheets to manually log online orders and inventory levels can slow a retailer down and decrease productivity at a time when his or her business should be expanding.
Cloud-based order management apps are now providing small businesses with the sophisticated tools that their larger competitors have been enjoying for years. Unlike traditional order management systems, which are typically closed systems, cloud-based platforms integrate with whichever accounting, logistics, and customer relationship management systems a retailer is already using. Not only that, but cloud-based apps are almost always less expensive than their legacy competitors.
Here are the top four best order management tools in the cloud, aimed specifically at SMBs.
So you want to open an online store? That’s great! But wait. What products are you going to sell online? Where do you start when it comes to choosing these products? Even more, how do you get the products in your hands? Clearly, there’s a lot to think about when making this decision, as it lays the foundation for your online success.
Practical Ecommerce Selling on Marketplaces: 4 Common Mistakes Practical Ecommerce On Amazon, sellers typically share common product images and product descriptions. Often the only ways to compete are with reviews or on price.
4 Tips for Finding your Ecommerce Niche Practical Ecommerce Finding your ecommerce niche is an exercise in discovering passions, solving problems, networking, and testing for supply, sales, and competition viability.
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