Mobile technologies have long been regarded as the ‘next step’ for online retail and for shopping in general. While the transition from science fiction to fact has taken longer than anticipated, KPMG’s Consumers and Convergence study shows more consumers now have smartphones, and that they are quickly becoming au fait with how to bank and make purchases on them. Interestingly, many respondants did not feel comfortable with the security and privacy capabilities of their devices. This concern for safety may account for the fact that mobile payments and banking are not yet dominant, as has been predicted previously.
Via Lee Schlenker