e-Commerce and User Experience (UX)
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10 Rising Social Networks You Should Explore | Mashable

10 Rising Social Networks You Should Explore | Mashable | e-Commerce and User Experience (UX) | Scoop.it

Had enough of  Facebook and Twitter? It may be time to switch up your go-to social network.

 

With the daily explosion of startups, there are plenty of new social media tools popping up. These newer platforms could be working on the next big thing, so you'll want to keep an eye out.

 

Here's a look at 10 up-and-coming social networks you should know....


Via Jeff Domansky
Gonzalo Moreno's insight:

Redes sociales... ¡Ya no saben qué inventar!

:-/

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Pascal Corbel's curator insight, July 29, 2014 3:30 AM

Intéressant. Mais les effets de mode et d'externalités de réseau conjugués rendent très difficiles les prévisions sur le développement futur de tel ou tel réseau...

Martina Patone's curator insight, July 29, 2014 7:49 AM

social media

 

Moumita Dasgupta's curator insight, July 31, 2014 1:00 AM

I think mashable caught up a good list this time...read it here....

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meet_mike_large.jpg (Imagen JPEG, 2500 × 4248 píxeles) - Escalado (15 %)

meet_mike_large.jpg (Imagen JPEG, 2500 × 4248 píxeles) - Escalado (15 %) | e-Commerce and User Experience (UX) | Scoop.it
Gonzalo Moreno's insight:

Sencilla pero interesante Infografía del Consumidor del 2015.
Una más...

 

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Convert Your Social Audience into Leads | Simply Measured

Convert Your Social Audience into Leads | Simply Measured | e-Commerce and User Experience (UX) | Scoop.it
Getting customers and/or prospective customers to do what you want them to do is the ultimate marketing goal, but with the average attention span of a human
Gonzalo Moreno's insight:

Pushing them down the funnel: CALL TO ACTIONs that work

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What Happens on YouTube in 24 Hours? | Cool Infographics

What Happens on YouTube in 24 Hours? | Cool Infographics | e-Commerce and User Experience (UX) | Scoop.it

It’s no secret that video is quickly becoming the #1 priority for both social media platforms and marketers alike. As consumers, we spend more and more time glued to our smartphones watching one video after another. 

 

By 2017, it is estimated that video will account for 74% of all internet traffic in the world, making the upcoming year make or break time for any company that’s betting on video. As competition heats up, some of the most well-known platforms have rushed to report impressive statistics. While they may be staggering, such numbers tend to be cherry-picked and don’t necessarily show the full picture....


Via Jeff Domansky
Gonzalo Moreno's insight:

YOUTUBE content and consumption stats

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Lucas Corrêa's curator insight, February 18, 9:33 AM

Alors c'est toujours bien d'avoir des données. Ce que vraiment était saillant pour moi était le nombre des vidéos qui gênaient la politique de contenu et qui était dénoncé dans une journée.

 

J'ai pense à la pertinence des contraintes du UGC et la responsabilité juridique des médium face son contenu. Enfin c'est intéressant pour se trouver des problématiques qui gravitent la responsabilité du créateur, designer et développeur face leur créations/produits/médias etc.  

Alienor Boyaval's curator insight, February 18, 10:05 AM

Ce graphique permet de se rendre compte de l'utilisation quotidienne de youtube en 1j. Trés pratique et facile d'accés

Miranda Inniss's curator insight, February 19, 4:17 AM

It won't hurt to add video to your #sm strategy. #smtips #socialmedia

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Why Having an Expert SEO Team Isn’t Enough

Why Having an Expert SEO Team Isn’t Enough | e-Commerce and User Experience (UX) | Scoop.it

In my last article, “The New Schools of Thought in SEO: Algorithm Chasers vs.


Via Andrew Wroblewski
Gonzalo Moreno's insight:
SEO y SEM
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Marco Favero's curator insight, February 12, 3:42 AM

aggiungi la tua intuizione ...

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Here's What Really Matters for SEO in 2016

Here's What Really Matters for SEO in 2016 | e-Commerce and User Experience (UX) | Scoop.it

Someone analyzed 1 million Google results to find out what techniques rank highly on the search engine.


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Social Business Strategy - 7 Success Factors

Social Business Strategy - 7 Success Factors | e-Commerce and User Experience (UX) | Scoop.it

A social business  is not a marketing strategy or a technology roadmap but rather a way or philosophy of how business could be done differently…in a much more human manner.


Via Daniel Watson
Gonzalo Moreno's insight:

COMMUNITY component in eBusiness Strategy and UX design.

 

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Marco Favero's curator insight, January 27, 9:14 AM

aggiungere la vostra comprensione ...

Saadia Asif's curator insight, February 9, 12:49 AM

Many businesses leap into the social media world without sufficient planning or a real understanding of what they want to achieve. This is a handy reminder of the basics that should be considered before and during your social media launch. 

ismokuhanen's curator insight, March 27, 7:04 AM

 

Expecting to achieve success from your social media activities without having developed and deployed an effective social business strategy, is akin to wishful thinking. Generally speaking, businesses with clearly defined business strategies that are well executed, will always outperform counterparts operating without clear strategic intent. Social media is no different, and this article and infographic from social media expert Brian Solis, provides a good blueprint for any business looking to succeed as a fully fledged social business.

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Setting up your businesses Buyer Personas

Setting up your businesses Buyer Personas | e-Commerce and User Experience (UX) | Scoop.it
Once you start incorporating buyer personas into your marketing plan it will be for the better. So, what exactly is a buyer persona?

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Reinvent Your Company While It's Still Successful

Reinvent Your Company While It's Still Successful | e-Commerce and User Experience (UX) | Scoop.it
The biggest issue large companies have is that they can't reinvent
themselves, especially when they're still successful. Companies have to
think about creating new growth engines that result in higher margins than
its existing business, or they risk becoming irrelevant. Amazon is one
example of a company that continually reinvents itself. Through its Amazon
Web Services business, the online retailer was able to launch a completely
new company that generates much higher margins than its cor
Gonzalo Moreno's insight:

Business Model canvas!!

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Navigating Retail’s Last Mile

Navigating Retail’s Last Mile | e-Commerce and User Experience (UX) | Scoop.it

To serve online shoppers effectively, companies need to make complex trade-offs among speed, variety, and convenience.


Via massimo facchinetti
Gonzalo Moreno's insight:

"Last Mile", the final link between the virtual and real worlds...
XD

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30 Beautiful and Creative Ecommerce Website Designs – Shopify

30 Beautiful and Creative Ecommerce Website Designs – Shopify | e-Commerce and User Experience (UX) | Scoop.it

UPeople don’t judge a book by its cover, do they?
Of course they do.
Whether it’s the presentation of your food at a fancy restaurant or the latest Apple product, humans just seem to love things that are beautifully designed.
And the same goes for your website. If you’re not presenting your visitors with an attractive site and packaging your products nicely, you’re definitely leaving money on the table.
Attractive web design has always played a key role in successful online sales and marketing. 


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Disruptive Business Models - Software Business Models

Disruptive Business Models - Software Business Models | e-Commerce and User Experience (UX) | Scoop.it
Software business models: Disruptive Business Models in the software industry on the business model canvas

Via Ian Harris
Gonzalo Moreno's insight:

Good to understand DISRUPTION concept, and when it happens.

 

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Ian Harris's curator insight, August 15, 2015 4:31 AM

Some powerful thoughts here!

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Infographic: Which Social Media Platform Drives the Most Sales?

Infographic: Which Social Media Platform Drives the Most Sales? | e-Commerce and User Experience (UX) | Scoop.it

You’re a 21st Century business-owner, which means you know you need to have a presence on social media, but do you know the effectiveness of your social channels to your business? If you want to scale and sell online, you better have your brand out there for the world to see and interact with. Being social really does matter but it is important that you take the time to calculate your ROI for each network you’re business is on.

 

To determine the value of social media accounts to businesses Shopify analyzed 37 million social media visits that led to 529,000 orders. Facebook is the largest of the social networks, it also had the most traffic and sales for companies, with 85% of social media sales for those on Shopify coming from Facebook. Surprisingly the high order values came from fashion aggregator Polyvore. Along with the information Shopify collected on its merchants, they also analyzed the profitably of social media accounts for various industries....


Via Jeff Domansky
Gonzalo Moreno's insight:

Social Media, the perfect place to shop!
:)))

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Jeff Domansky's curator insight, July 20, 2015 2:09 AM

Shopify analyzed data from 37 million social media visits that led to 529,000 order to determine and visualize the ROI of having a social media account.

Nicole Reid's curator insight, July 20, 2015 10:06 AM

This a great aspect for products and marketing. Based on the product you are trying to sell this infographic shows you a visual breakdown of where you should share and focus your product. This infographic will help cut time down on sites that may not bring in as much revenue as a larger one would. It allows you to better manage your time for the biggest output.

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Just How Big Is the eCommerce Market? You'll Never Guess! - LemonStand

Just How Big Is the eCommerce Market? You'll Never Guess! - LemonStand | e-Commerce and User Experience (UX) | Scoop.it

Robert Moore from RJMetrics took this a step further, identifying that 11 percent (110,000) of the top 1M websites on the internet by Alexa traffic ranking are eCommerce sites and calculating the distribution of these websites in total numbers as well as by share of retail sales, and came up with some very interesting results shown in the table below.


From this research, we know that the top 1% (Amazon, eBay, Walmart among them) of the top visited eCommerce sites on the Internet are capturing 34% of total sales. This is unsurprising for such big companies, with huge brands, and huge marketing dollars backing them. We call this the “fat head” (vs. long tail) of eCommerce stores and it is a very elite group. In the mid tier, eCommerce stores that break into the top 500,000 in Alexa rankings make up 51% of the total businesses and 63% of total revenue, still a very healthy showing....


Via Jeff Domansky
Gonzalo Moreno's insight:

eCommerce facts and market info...

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Jeff Domansky's curator insight, June 26, 2015 11:27 PM

The global reach and economic power of e-commerce is a fascinating study in online business. Recommended reading for marketing and retail pros.

Marco Favero's curator insight, June 27, 2015 4:18 AM

aggiungi la tua intuizione ...

Adam Metz's curator insight, June 29, 2015 11:20 AM

A quick look at the global eCommerce market - a trillion-dollar market.

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The New Frontier Of SEO: App Indexing

The New Frontier Of SEO: App Indexing | e-Commerce and User Experience (UX) | Scoop.it

Apps are becoming more and more accessible in search, and this represents a truly pivotal moment in search marketing. Users can now discover apps in more ways than ever before — they have the potential to rank well in the OS-specific app stores or directly in Google.

 

Both specific app screens and apps as a whole can rank, depending on the context. With that, SEOs have many growing opportunities to improve app visibility through different kinds of search engines and stores.

 

This article will explain how to rank entire apps in Google search results, called App Packs, as well as in the OS-specific app stores, Google Play and the iTunes App Store.

 

Read More: http://searchengineland.com/app-indexing-new-frontier-seo-app-packs-app-store-search-242319


Via Antonino Militello
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Un poco más sobre SEO...

 

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Marco Favero's curator insight, February 22, 10:24 AM

aggiungi la tua intuizione ...

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Social Media Analytics:  A Guide on What and How to Measure

Social Media Analytics:  A Guide on What and How to Measure | e-Commerce and User Experience (UX) | Scoop.it

The social media analytics compass contains the most essential areas that you need to monitor for your social media channels.

 

It’s not possible to monitor everything across every channel due to limitations of the tool and it’s not essential to monitor everything depending on the business.

 

From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. Let’s look at each section of your compass (Note: you will need to differentiate between paid and unpaid)....


Via Jeff Domansky
Gonzalo Moreno's insight:

Las métricas a considerar en SS.MM. Muy clarito y muy breve. Good!

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Harrison Baize's curator insight, February 17, 11:40 AM

A detailed guide on how to measure your social media analytics, including references to improve your marketing strategy to its full potential.

Thomas Parry's curator insight, February 17, 1:20 PM

How to monitor social media

Laura-isabel Arbulu's curator insight, February 18, 8:01 AM

comment évaluer les réseaux sociaux

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Why Guest Blogging is The Best Inbound Marketing Strategy (A Data Driven Answer)

Why Guest Blogging is The Best Inbound Marketing Strategy (A Data Driven Answer) | e-Commerce and User Experience (UX) | Scoop.it

You want authority, qualified traffic, relevant links, motivated leads and sales in your business. Well, guest blogging can give you all of these and so much more.

 

I’ve tried many different inbound marketing strategies, but guest blogging has remained my most treasured tool. QuickSprout wouldn’t have been as successful as it’s become if I’d neglected guest blogging.

 

You could say it’s the heartbeat of my digital business.

 

According to HubSpot, inbound marketing tactics (e.g., guest blogging) don’t just help you drive traffic to your site, but can also increase your revenue.


Via Jeff Domansky
Gonzalo Moreno's insight:

I have a very good friend who became a GUEST BLOGGER for a Brand of products for celiacs just a week ago. Here is what she can do for the Brand!

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Jeff Domansky's curator insight, February 15, 10:07 AM

Neil Patel proves guest blogging delivers leads.

Marco Favero's curator insight, February 16, 2:12 AM

aggiungi la tua intuizione ...

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Vizwik - A Visual Coding Tool for Making Mobile Apps

Vizwik  - A Visual Coding Tool for Making Mobile Apps | e-Commerce and User Experience (UX) | Scoop.it

"It was very rewarding to see my App working on my phone in less than an hour." Gordie Klien, Teacher/Mentor Sign up now, it's free!


Via Ana Cristina Pratas
Gonzalo Moreno's insight:

Omnichannel - Apps

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Alfredo Corell's curator insight, February 17, 3:23 AM
Vizwik is designed for Teachers to bring coding technology into classrooms and engage Students to develop computational thinking skills.
Chris Carter's curator insight, February 18, 8:14 AM

I will review this coding tool!

María Dolores Díaz Noguera's curator insight, February 19, 6:20 AM

Vizwik  - A Visual Coding Tool for Making Mobile Apps | @scoopit via @AnaCristinaPrts http://sco.lt/...

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10 Graphic and Web Design Tools That Will Explode in 2016

10 Graphic and Web Design Tools That Will Explode in 2016 | e-Commerce and User Experience (UX) | Scoop.it
Buy and sell handcrafted, mousemade design content like vector patterns, icons, photoshop brushes, fonts and more at Creative Market.

Via THE *OFFICIAL ANDREASCY*
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How To Create An Effective Unique Value Proposition 

How To Create An Effective Unique Value Proposition  | e-Commerce and User Experience (UX) | Scoop.it

A step-by-step process for attracting, converting and monetising the most profitable customers in your market. Let’s start with a simple premise: all customers are not created equal.  Some are dramatically more profitable than others.


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Chuck Taylor's curator insight, February 7, 11:27 AM

Great Article

Alexandru Otelea's curator insight, February 8, 4:58 AM

I found it very useful.

Jean-Guy Frenette's curator insight, February 12, 9:33 AM

PDGMan

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Why and How Organizations Around the World Apply the Business Model Canvas

Why and How Organizations Around the World Apply the Business Model Canvas | e-Commerce and User Experience (UX) | Scoop.it
The roots of the Business Model Canvas lie in a PhD dissertation that
started in 2000 and was  introduced in Business Model Generation. Today its
success goes far beyond our wildest imagination. Strategyzer spent a year
researching why the Business Model Canvas is so popular and how
organizations apply it. We surveyed over 1,300 Canvas users and conducted
35 interviews with individuals in FT Global 500/Fortune 500 corporations,
consultants, entrepreneurs, and academics. Our findings and so
Gonzalo Moreno's insight:

Why using a BMC...?

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How To Prototype Radically Different Business Models

How To Prototype Radically Different Business Models | e-Commerce and User Experience (UX) | Scoop.it
All businesses must learn to reinvent themselves, because their business
model will eventually expire regardless of the industry in which they play.
We use a prototyping technique called 'Constrained Prototyping' to help
people break through creative blocks and imagine radically new futures for
their business. Check out how you can use this technique for your own
business.

Via Ian Harris
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Business Model canvas

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Ian Harris's curator insight, November 20, 2015 10:47 PM

This technique is worthy of a trial!

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Seven Dramatic Ways Ecommerce Reviews Transform Consumer Shopping Habits

Seven Dramatic Ways Ecommerce Reviews Transform Consumer Shopping Habits | e-Commerce and User Experience (UX) | Scoop.it

Each time consumers glance at an online review and then click the item in question into their shopping carts, we see the transformative powers of e-commerce reviews—namely, how first-person insights and recommendations dramatically influence purchasing decisions.

 

At the same time, we also observe another lasting effect of e-commerce reviews—the profound impact they've had on how today's consumers actually shop.

 

At Influence Central, we conducted a research study of 500+ women consumers that looked at how online product reviews influence shopping habits, whether consumers trust online reviews, and how recommendations affect purchasing decisions....


Via Jeff Domansky
Gonzalo Moreno's insight:

Reviews...  OnLine reputation

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Jeff Domansky's curator insight, November 7, 2015 3:42 AM

Ecommerce reviews have transformed shopping behavior—from how consumers approach a purchase to their confidence in the buying process... and much more.

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The Future of Shopping is Mobile (Infographic)

The Future of Shopping is Mobile (Infographic) | e-Commerce and User Experience (UX) | Scoop.it
With the increased use of mobile devices, more consumers are turning to their smartphones to research and make purchases.

Via massimo facchinetti
Gonzalo Moreno's insight:

Optimización de UX para dispositivos móviles, un MUST!

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Apple, Murphy USA, Tiffany & Co. Top New eMarketer Store Productivity Rankings - eMarketer Retail Blog

Apple, Murphy USA, Tiffany & Co. Top New eMarketer Store Productivity Rankings - eMarketer Retail Blog | e-Commerce and User Experience (UX) | Scoop.it
eMarketer launches new retail service covering store productivity, sales performance by channel, real estate, digital presence and other indicators for more than 225 US-based retailers The top US-based retailers with the highest sales per square foot, a defining metric of brick-and-mortar store productivity, are Apple, Murphy USA and Tiffany & Co., according to data from eMarketer Retail, a new information …
Gonzalo Moreno's insight:

Apple, top selling stores per Sq.Foot.
Doesn't anything, ever, get in the way of these people, excelling in whatever they do?

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The Battle Is for the Customer Interface

The Battle Is for the Customer Interface | e-Commerce and User Experience (UX) | Scoop.it

Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening....

The Internet is the most powerful mechanism we can imagine to match perfectly individuals that need something, and people with something to offer. The moment started slowly by reducing complexity and removing the middle layer in the late 1990s. From insurance to early PC makers like Dell to travel agents, this time seemed to be an age where “direct” became a desirable moniker. This time seemed to favor scale and efficiency over service or brand, for commodities like insurance cover or processing power, the overheads of sales, marketing and retail footprint were stripped away.

By 2015 things changed. The balance of power between the different service layers is a jostle for control. Price-comparison sites first seemed to provide welcome traffic to airlines before airlines tried and failed to starve them of their business and promoted their own apps and websites as the preferred route. But it was too late. Services like Ocado once offered a symbiotic relationship with supermarkets, yet now supermarkets fear the power that such companies get when they get closer to the customer. In this age, the customer interface is everything. There are two approaches.


Via Jeff Domansky
Gonzalo Moreno's insight:

After so long discussing the importance of a right Market Offering, of Content, of peer evaluation and trust, of going Social...
Never underestimate the IMPORTANCE OF THE INTERFACE!

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Jeff Domansky's curator insight, July 11, 2015 2:17 PM

Must-read, thoughtful post from Tom Goodwin on TechCrunch. 9/10

Steve Whitmore's curator insight, July 12, 2015 7:37 AM

This blog says it is all about the customer interface.  My takeway: Much of what I do is get people in touch with what they need.  Depending on what people prefer (e-mail, Moodle, Facebook, Twitter, MASSW Forums, Linked IN), I am providing information to people that they need to develop their practices. 

 

What information do you provide?