Shopping cart abandonment - when shoppers put items in their online shopping carts, but then leave before completing the purchase - is the bane of the online retail industry. How can online retailers improve their conversion rates?
Businesses seem obsessed these days with getting you to “like” them on Facebook. It’s difficult to browse the internet without being inundated with requests to like a company’s Facebook page or with contests and offers dependent on doing so. Have you ever stopped to wonder why?
From the company’s perspective, a like on Facebook offers a chance to stay “top of mind,” a marketing concept that means a consumer thinks of a specific brand first for a certain product or service by having its promotional messages show up in that user’s Facebook newsfeed. Being liked can also be used as a metric to determine the performance of social media campaigns and other promotional activities. The more a company is liked, the more successful the promotion is thought to be.
But is this really the case? To find out, we surveyed hundreds of Facebook users to dig into the meaning and value of the Facebook like. We wanted to understand the motivations behind liking certain types of brands and discover how that affects interactions between the user and the business. We also sought to understand how this varies depending on brand type (i.e., product makers versus service providers).
Findings from two studies we undertook reveal that what likes say about consumers and what they think about the brands they like is surprisingly varied....
Apps are becoming more and more accessible in search, and this represents a truly pivotal moment in search marketing. Users can now discover apps in more ways than ever before — they have the potential to rank well in the OS-specific app stores or directly in Google.
Both specific app screens and apps as a whole can rank, depending on the context. With that, SEOs have many growing opportunities to improve app visibility through different kinds of search engines and stores.
This article will explain how to rank entire apps in Google search results, called App Packs, as well as in the OS-specific app stores, Google Play and the iTunes App Store.
The social media analytics compass contains the most essential areas that you need to monitor for your social media channels.
It’s not possible to monitor everything across every channel due to limitations of the tool and it’s not essential to monitor everything depending on the business.
From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. Let’s look at each section of your compass (Note: you will need to differentiate between paid and unpaid)....
You want authority, qualified traffic, relevant links, motivated leads and sales in your business. Well, guest blogging can give you all of these and so much more.
I’ve tried many different inbound marketing strategies, but guest blogging has remained my most treasured tool. QuickSprout wouldn’t have been as successful as it’s become if I’d neglected guest blogging.
You could say it’s the heartbeat of my digital business.
According to HubSpot, inbound marketing tactics (e.g., guest blogging) don’t just help you drive traffic to your site, but can also increase your revenue.
A step-by-step process for attracting, converting and monetising the most profitable customers in your market. Let’s start with a simple premise: all customers are not created equal. Some are dramatically more profitable than others.
The roots of the Business Model Canvas lie in a PhD dissertation that started in 2000 and was introduced in Business Model Generation. Today its success goes far beyond our wildest imagination. Strategyzer spent a year researching why the Business Model Canvas is so popular and how organizations apply it. We surveyed over 1,300 Canvas users and conducted 35 interviews with individuals in FT Global 500/Fortune 500 corporations, consultants, entrepreneurs, and academics. Our findings and so
You may have heard of “growth driven design,” the idea that a website project is ongoing, much like a marketing strategy.
It’s the model that we use at SparkReaction for all of our client website projects. Why?
Because it works to drive long-term value on a web project.
You don’t let your website gather dust until its next redesign. Instead, you continually monitor performance and react to the data. That means making frequent improvements — and you’ll have a website that’s always performing at its best.
Here’s a mix of tools we use and recommend to monitor website performance. Incorporate them into your web workflow, and you’ll keep growing and improving your online presence....
During the last few years “omnichannel strategy” has transformed from a trendy new word to a common, widely known term. Since 2010, marketers all over the world have been trying to adjust their marketing strategies to the habits of the new and most important social group - millennials, and the fact that the new generation…
Social media ad spending continues to grow in the US, with eMarketer forecasting the format will make up more than 20% of digital ad spending by 2017. Yet even as marketers’ social media budgets increase, many are still struggling to make sense of its overall impact on their business.
It’s no secret that video is quickly becoming the #1 priority for both social media platforms and marketers alike. As consumers, we spend more and more time glued to our smartphones watching one video after another.
By 2017, it is estimated that video will account for 74% of all internet traffic in the world, making the upcoming year make or break time for any company that’s betting on video. As competition heats up, some of the most well-known platforms have rushed to report impressive statistics. While they may be staggering, such numbers tend to be cherry-picked and don’t necessarily show the full picture....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.