...But here’s the thing: With the right tools, time and a hint of talent, creating the perception of being an influencer is possible by just about anyone. Focusing on the signals that commonly lead to the perception of authority, individuals can work on developing their personal brand and popularity far above their expertise and ability to affect action.
Perception vs. reality. Now I’m not saying that everyone who has cultivated a strong personal brand is superficially popular or influential. I’m saying that it’s easy to create the perception of influence through personal brand and companies should take that into account when creating their influencer programs....
Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. But it doesn’t have to be that way. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner.
Google+ is all about visibility, exponentially so when it comes to B2B campaigning. Learning about Circles, Communities, Influencers and Authorship is the first key to G+ B2B domination. You’ll also need to be prepared to:
• Keep Up With Your Plus Stream
• Share Content Daily
• Reach Out to Influencers
• Use Google Hangouts
• Use Communities
• Monitor Follower Growth
Need more details? No sweat! This infographic below will have you on track to G+ B2B marketing success....
How Much Data is Created Every Minute an infographic Every minute massive amounts of it are being generated phone, website application across the Internet.
...I don’t anticipate the growth of data slowing down in my lifetime. There’s too much goodness to be mined from it all.
Recently, we decided to revisit the topic and found, not surprisingly, that the pace of data creation continued to accelerate. Our first infographic, for example, showed that Facebook users shared 684,478 pieces of content. Fast forward a couple of years and that number has exploded to 2,460,000 pieces. Insane....
Introduction This paper examines work conducted in support of a single-source methodology in order to understand how, when applied to consumers’ devices, the new research tracking technologies complement and enhance the traditional survey question approach. The aim of this research is to better understand the complex world of multiple devices and how consumers engage with them, and to establish standards for a research methodology that assesses the current multi-channel communication scheme.
Context Technology has replaced the middleman, creating endless opportunities for consumers to search and purchase a product, as well as interact with brands. For brands, technology has opened up new channels of communication, offering a broad spectrum of targeting capabilities. Displaying the right message to the right person at the right time has, for the last few years, been the mantra of online media companies.
Consumers are now the center of attention and their online lives are no longer a mystery. They can be metered, tracked and cookied with the newest technology – which is transparent, precise and permission-based, with no hidden spyware or pop-ups. Consumers are also no longer “hiding” online or pretending that they are someone else with a higher household income, better car or a different lifestyle. Today there are too many benefits to being who you really are online.
Experian Marketing Services and Research Now used a single-source, multi-mode approach in this study to uncover new trends and patterns in consumer behaviors during the busiest shopping times of the year. In addition to behaviors, respondents’ survey answers and a robust demographic and segmentation scheme are used to demystify the new digitally-engaged consumer.
Experian Marketing Services has over a decade of consumers’ online behavioral tracking data with expertise in consumer’s behaviors, online seasonality and trends. Research Now offers over 6 million active opt-in panelists globally.
We are living in a sea of information. Content marketing has become the buzz word in every marketing strategy.
Although content marketing is nothing new it has never been easier to create and publish content.
Which has lead to a dramatic rise in the amount of content we consume.
Google’s Executive Chairman, Eric Schmidt, stated that: “Every two days we now create as much information as we did from the dawn of civilisation up until 2003.”
That’s an enormous amount of data, and a large amount of that data is surplus to requirement.
Search is Not Enough
When we search the web we are looking for specific information. The search engines are doing their best to help us find the best and most relevant stuff.
But like all automated processes they can only do so much.
Continually gamed Head of Google’s Search Spam team, Matt Cutts, has a fight on his hands to return the “good stuff”. In a recent statement Matt even suggested even guest blogging may not be a good practice.
There is one thing Matt Cutts and Google are for and that is value added content curation. The reason is that curation helps filter the web.
If you thought the sea change caused by social media was hitting a plateau, think again. For over two years, CivicScience has tracked a survey question that asks U.S. consumers what influences them more when it comes to what they buy, where they eat and what they watch: TV ads, Internet ads or chatter they see on social media. Watching this trend line over time reveals some interesting findings....
Según un reciente estudio llevado a cabo en Reino Unido por la empresa de gestión computación en la nube Rackspace, el 45% de los consumidores asegura que las frustraciones comprando online han provocado su regreso a las tradicionales tiendas físicas.
You already know social media works.The question is, how to make it work best for your business.
The key is finding best practices that complement your marketing strategy.
A recent social media trends guide by Vocus reveals top ways to use visual marketing across your social media channels.
Ready to use the power of graphics to grab the attention of your audience? Below you will find top ways to incorporate visual media into nine of today’s hottest social networks, including real business examples and a handy Infographic!...
Discover what researchers have found about what makes videos go viral -- and get real tips for increasing your next video's shareability....
Unfortunately, virality is more of an art than a science. While there is no tried-and-true formula for virality, there are some elements that we consistently see -- and knowing what they are puts you one step closer to attaining that viral glory.
So let's take a look at some of the research that's been done on viral videos and identify some of the commonalities that can make them internet-famous....
How do you define customer experience -- and, more importantly, how do you create the best customer experience model? I started wondering about both concepts while working on an assignment to increase sales from the digital channel of a hospitality giant. It seems like everyone is interested in the idea of “great customer experiences." But both businesses and scholars have struggled to understand what that really means, and have fared even worse at attempts to measure the outcomes of Topic: Customer Experience.
Google isn't the only game in town and isn't even the best alternative for many specific search tasks and needs. Here's how to escape Google's grip with Bing, Blekko, BuzzSumo, DuckDuckGo, SocialMention, Quantcast, Topsy, Wolfram|Alpha, and more.
As concerns over the de facto monopoly status of Google continue to grow, I'm reminded of the great philosopher Herman Cain and his infamous line "blame yourself". As long as "Google" is a generic phrase for Internet search, their dominant position is assured. That said, you can do something about it.There are plenty of Google alternatives and many of these players offer a bettersearch experience, depending on your needs. Here are 12 alternatives to escape your reliance on Google for all things search...
E-Commerce and online shopping has become a significant stream of revenue for companies worldwide, but how much do we really know about the consumer psychology behind web purchases?
Research has shown that a consumer will assess a product within 90 seconds and will then make a quick initial judgement on whether they decide to make a purchase or not. Video is another big factor when it comes to influencing consumers to make a transaction. Nearly one third of online shoppers bought a product after being influenced by video and 50 percent of customers have more confidence in a product after watching a video online.
Trusted resources such as product reviews have become a massive part of how people shop online. A whopping 85 percent of people said they read online reviews before making a transaction. Two thirds of customers read up to six online reviews in order to trust a business/product enough to complete a purchase.
Why do online shoppers get to the checkout point and then abandon the purchase? The average figure for checkout abandonment rate is 67.4 percent. The main reasons for abandonment are hidden charges and having to register before buying. Other reasons include lengthy checkout process, unclear delivery details and a phone number not included on the website.
Moving into 2014, there are companies and emerging sectors that we as marketers should keep our eyes on. While some already boast tens or even hundreds of billion-dollar market caps, they continue to innovate in unexpected ways.
Conversely, where others are unproven, they still warrant attention for the uncharted territories they ambitiously explore. All, however, are bold market disruptors paving roads for marketers and agencies to follow and learn from as we look to bring some of 2014’s promises to life....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.