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Capture, Permanently Archive and Download Any Web Page for Free with Archive.is

Capture, Permanently Archive and Download Any Web Page for Free with Archive.is | e-Commerce and User Experience (UX) | Scoop.it

Via Robin Good
Gonzalo Moreno's insight:

Discovering things, here. This is just too good to be true!

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jspellos's curator insight, February 22, 2014 10:25 AM

Great tool to quickly save web pages, including social media pages with hashtags.  Don't forget to grab the bookmarklet and move it onto your browser, too!

Alison Hewett's curator insight, February 28, 2014 4:01 PM

This could be handy to use with students looking at how internet based media can change and a story be altered. use this tool to preserve current ate of a story at a particular day/time.

Josette Williams's curator insight, June 23, 2014 1:42 AM

I love the idea of this site-Archive Is-archive any site permanently and access it later. Thanks Robin Good.

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Disruptive Business Models - Software Business Models

Disruptive Business Models - Software Business Models | e-Commerce and User Experience (UX) | Scoop.it
Software business models: Disruptive Business Models in the software industry on the business model canvas

Via Ian Harris
Gonzalo Moreno's insight:

Good to understand DISRUPTION concept, and when it happens.

 

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Ian Harris's curator insight, August 15, 4:31 AM

Some powerful thoughts here!

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Infographic: Which Social Media Platform Drives the Most Sales?

Infographic: Which Social Media Platform Drives the Most Sales? | e-Commerce and User Experience (UX) | Scoop.it

You’re a 21st Century business-owner, which means you know you need to have a presence on social media, but do you know the effectiveness of your social channels to your business? If you want to scale and sell online, you better have your brand out there for the world to see and interact with. Being social really does matter but it is important that you take the time to calculate your ROI for each network you’re business is on.

 

To determine the value of social media accounts to businesses Shopify analyzed 37 million social media visits that led to 529,000 orders. Facebook is the largest of the social networks, it also had the most traffic and sales for companies, with 85% of social media sales for those on Shopify coming from Facebook. Surprisingly the high order values came from fashion aggregator Polyvore. Along with the information Shopify collected on its merchants, they also analyzed the profitably of social media accounts for various industries....


Via Jeff Domansky
Gonzalo Moreno's insight:

Social Media, the perfect place to shop!
:)))

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Jeff Domansky's curator insight, July 20, 2:09 AM

Shopify analyzed data from 37 million social media visits that led to 529,000 order to determine and visualize the ROI of having a social media account.

Nicole Reid's curator insight, July 20, 10:06 AM

This a great aspect for products and marketing. Based on the product you are trying to sell this infographic shows you a visual breakdown of where you should share and focus your product. This infographic will help cut time down on sites that may not bring in as much revenue as a larger one would. It allows you to better manage your time for the biggest output.

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Just How Big Is the eCommerce Market? You'll Never Guess! - LemonStand

Just How Big Is the eCommerce Market? You'll Never Guess! - LemonStand | e-Commerce and User Experience (UX) | Scoop.it

Robert Moore from RJMetrics took this a step further, identifying that 11 percent (110,000) of the top 1M websites on the internet by Alexa traffic ranking are eCommerce sites and calculating the distribution of these websites in total numbers as well as by share of retail sales, and came up with some very interesting results shown in the table below.


From this research, we know that the top 1% (Amazon, eBay, Walmart among them) of the top visited eCommerce sites on the Internet are capturing 34% of total sales. This is unsurprising for such big companies, with huge brands, and huge marketing dollars backing them. We call this the “fat head” (vs. long tail) of eCommerce stores and it is a very elite group. In the mid tier, eCommerce stores that break into the top 500,000 in Alexa rankings make up 51% of the total businesses and 63% of total revenue, still a very healthy showing....


Via Jeff Domansky
Gonzalo Moreno's insight:

eCommerce facts and market info...

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Jeff Domansky's curator insight, June 26, 11:27 PM

The global reach and economic power of e-commerce is a fascinating study in online business. Recommended reading for marketing and retail pros.

Marco Favero's curator insight, June 27, 4:18 AM

aggiungi la tua intuizione ...

Adam Metz's curator insight, June 29, 11:20 AM

A quick look at the global eCommerce market - a trillion-dollar market.

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What the Changing Role of Social-Media Influence Means for Brands

What the Changing Role of Social-Media Influence Means for Brands | e-Commerce and User Experience (UX) | Scoop.it

If you thought the sea change caused by social media was hitting a plateau, think again. For over two years, CivicScience has tracked a survey question that asks U.S. consumers what influences them more when it comes to what they buy, where they eat and what they watch: TV ads, Internet ads or chatter they see on social media. Watching this trend line over time reveals some interesting findings....


Via Jeff Domansky
Gonzalo Moreno's insight:

Is this news for anyone?
Wake up, world!

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Jeff Domansky's curator insight, March 14, 11:52 PM

Social influence remains strong as TV impact drops.

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El 45% de los compradores online regresa a las tiendas físicas | Digital Business News - Revista líder en Online Marketing, e-Commerce, Social Media, Mobile y Big Data

Según un reciente estudio llevado a cabo en Reino Unido por la empresa de gestión computación en la nube Rackspace, el 45% de los consumidores asegura que las frustraciones comprando online han provocado su regreso a las tradicionales tiendas físicas.
Gonzalo Moreno's insight:

Is your OnLine Store INSPIRING your customers...?

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A Visual Guide to Social Media Best Practices

A Visual Guide to Social Media Best Practices | e-Commerce and User Experience (UX) | Scoop.it

You already know social media works.The question is, how to make it work best for your business.

 

The key is finding best practices that complement your marketing strategy.

 

A recent social media trends guide by Vocus reveals top ways to use visual marketing across your social media channels.

 

Ready to use the power of graphics to grab the attention of your audience? Below you will find top ways to incorporate visual media  into nine of today’s hottest social networks, including real business examples and a handy Infographic!...


Via Jeff Domansky
Gonzalo Moreno's insight:

It's GOOD!!

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Jodi Dichter Kaplan's curator insight, August 13, 2014 7:58 AM

Need help with Engagement on your Social Media? #peakreputation #socialmediadoneforyou

LocalMark's curator insight, August 14, 2014 9:05 AM

FINALLY! Thank you for making this. So helpful. 

Tahar Mehenni's curator insight, August 15, 2014 5:53 AM
1-Consultant- formateur ( pour les instiuts et centres de formation professionnels ansi que les écoles de marketing et management). 2-Consultant externe aux agences de marketing et communication. .....................étudie toute proposition............................. lien: mehennitahar@gmail.com
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10 Rising Social Networks You Should Explore | Mashable

10 Rising Social Networks You Should Explore | Mashable | e-Commerce and User Experience (UX) | Scoop.it

Had enough of  Facebook and Twitter? It may be time to switch up your go-to social network.

 

With the daily explosion of startups, there are plenty of new social media tools popping up. These newer platforms could be working on the next big thing, so you'll want to keep an eye out.

 

Here's a look at 10 up-and-coming social networks you should know....


Via Jeff Domansky
Gonzalo Moreno's insight:

Redes sociales... ¡Ya no saben qué inventar!

:-/

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Pascal Corbel's curator insight, July 29, 2014 3:30 AM

Intéressant. Mais les effets de mode et d'externalités de réseau conjugués rendent très difficiles les prévisions sur le développement futur de tel ou tel réseau...

Martina Patone's curator insight, July 29, 2014 7:49 AM

social media

 

Moumita Dasgupta's curator insight, July 31, 2014 1:00 AM

I think mashable caught up a good list this time...read it here....

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The Art and Science of Viral Videos

The Art and Science of Viral Videos | e-Commerce and User Experience (UX) | Scoop.it

Discover what researchers have found about what makes videos go viral -- and get real tips for increasing your next video's shareability....

 

Unfortunately, virality is more of an art than a science. While there is no tried-and-true formula for virality, there are some elements that we consistently see -- and knowing what they are puts you one step closer to attaining that viral glory.

 

So let's take a look at some of the research that's been done on viral videos and identify some of the commonalities that can make them internet-famous....


Via Jeff Domansky
Gonzalo Moreno's insight:

Viral, the new W.O.M. (one-to-one/non-paid MKComms)

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Jeff Domansky's curator insight, June 17, 2014 11:11 AM

This is an excellent resource on viral marketing and highly recommended for social media pros. 9/10

Show Up Public's curator insight, June 18, 2014 9:08 AM

Like a recipe, follow it and then add a dash of your own artistic expression. Anyway, this is a good resource for those artists looking to give their videos a push.

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The 6 Pieces of the Customer Experience Puzzle

The 6 Pieces of the Customer Experience Puzzle | e-Commerce and User Experience (UX) | Scoop.it
How do you define customer experience -- and, more importantly, how do you create the best customer experience model? I started wondering about both concepts while working on an assignment to increase sales from the digital channel of a hospitality giant. It seems like everyone is interested in the idea of “great customer experiences." But both businesses and scholars have struggled to understand what that really means, and have fared even worse at attempts to measure the outcomes of Topic: Customer Experience.
Gonzalo Moreno's insight:

Modelizing CX

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Escape Google With These 12 Search Engine Alternatives

Escape Google With These 12 Search Engine Alternatives | e-Commerce and User Experience (UX) | Scoop.it

Google isn't the only game in town and isn't even the best alternative for many specific search tasks and needs. Here's how to escape Google's grip with Bing, Blekko, BuzzSumo, DuckDuckGo, SocialMention, Quantcast, Topsy, Wolfram|Alpha, and more.

 

As concerns over the de facto monopoly status of Google continue to grow, I'm reminded of the great philosopher Herman Cain and his infamous line  "blame yourself". As long as "Google" is a generic phrase for Internet search, their dominant position is assured. That said, you can do something about it.There are plenty of Google alternatives and many of these players offer a bettersearch experience, depending on your needs. Here are 12 alternatives to escape your reliance on Google for all things search...


Via Jeff Domansky
Gonzalo Moreno's insight:

Hay vida más allá de Google...

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Gas caroline's curator insight, May 6, 2014 3:39 AM

Une mine d'infos pour ceux qui cherchent une alternative à Google pour leurs recherches.

Olga Senognoeva's curator insight, May 6, 2014 3:51 AM

Список поисковых инструментов, альтернативных Google.

Если ссылка не открывается - обратите внимание на перечисление поисковиков в первом абзаце поста.

wanderingsalsero's curator insight, May 6, 2014 8:06 PM

The author is right:  as long as we continue to think that Google is "THE" internet search engine....we can't complain about how Google treats us.  I need to look into these alternatives too.

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What Will Drive Consumers to Shop Online in 2014 [Infographic]

What Will Drive Consumers to Shop Online in 2014 [Infographic] | e-Commerce and User Experience (UX) | Scoop.it

What will inspire consumers to shop online in 2014? 

 

Walker Sands recently surveyed some 1,046 US consumers for its 2014 Future of Retail Study and shared some of its findings about online shopping in the following infographic.

 

Some 40% of surveyed consumers say they shop online one to two times per month. And 20% shop online seven to 12 times a year.

Of those surveyed, 80% say that free shipping makes them more likely to purchase products online while 66% say one-day shipping inspires them to shop.

 

Moreover, one in 10 consumers say they would spend more than $1,000 online without seeing a product first.


See more below, in the infographic, and this article: "Online Shopping Trends 2013: Most Popular Categories, Top Purchase Drivers."

 


Via Russ Merz, Ph.D.
Gonzalo Moreno's insight:

More of the same... In the future

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Russ Merz, Ph.D.'s curator insight, January 13, 2014 5:18 PM

Recent #stats about online shopping behaviors--frequency, spending, influencers.

Nine0Media's curator insight, February 8, 2014 2:24 AM

I like it! I think performing quality #SEO and staying active in #SocialMedia will drive the most, but we shall see what consumer are really engaging with. #DIYSEO #SocialMediaTools #Nine0Media

Geert Stox's curator insight, March 11, 2014 7:47 AM

What won't drive them?

 

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Consumer Psychology at the E-Commerce Checkout

Consumer Psychology at the E-Commerce Checkout | e-Commerce and User Experience (UX) | Scoop.it

E-Commerce and online shopping has become a significant stream of revenue for companies worldwide, but how much do we really know about the consumer psychology behind web purchases?

Research has shown that a consumer will assess a product within 90 seconds and will then make a quick initial judgement on whether they decide to make a purchase or not. Video is another big factor when it comes to influencing consumers to make a transaction. Nearly one third of online shoppers bought a product after being influenced by video and 50 percent of customers have more confidence in a product after watching a video online.

Trusted resources such as product reviews have become a massive part of how people shop online. A whopping 85 percent of people said they read online reviews before making a transaction. Two thirds of customers read up to six online reviews in order to trust a business/product enough to complete a purchase.

Why do online shoppers get to the checkout point and then abandon the purchase? The average figure for checkout abandonment rate is 67.4 percent. The main reasons for abandonment are hidden charges and having to register before buying. Other reasons include lengthy checkout process, unclear delivery details and a phone number not included on the website.



Read more: http://www.powerretail.com.au/research-and-intelligence/consumer-psychology-at-the-checkout/#ixzz2prnOGV1a


Via Russ Merz, Ph.D.
Gonzalo Moreno's insight:

Another delicious infography!
<3

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Russ Merz, Ph.D.'s curator insight, January 8, 2014 10:06 PM

A great #Infographic that summarizes the consumer psychology of shoppers during #ecommerce online checkout. It's filled with many useful #stats and research findings.

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Apple, Murphy USA, Tiffany & Co. Top New eMarketer Store Productivity Rankings - eMarketer Retail Blog

Apple, Murphy USA, Tiffany & Co. Top New eMarketer Store Productivity Rankings - eMarketer Retail Blog | e-Commerce and User Experience (UX) | Scoop.it
eMarketer launches new retail service covering store productivity, sales performance by channel, real estate, digital presence and other indicators for more than 225 US-based retailers The top US-based retailers with the highest sales per square foot, a defining metric of brick-and-mortar store productivity, are Apple, Murphy USA and Tiffany & Co., according to data from eMarketer Retail, a new information …
Gonzalo Moreno's insight:

Apple, top selling stores per Sq.Foot.
Doesn't anything, ever, get in the way of these people, excelling in whatever they do?

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The Battle Is for the Customer Interface

The Battle Is for the Customer Interface | e-Commerce and User Experience (UX) | Scoop.it

Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening....

The Internet is the most powerful mechanism we can imagine to match perfectly individuals that need something, and people with something to offer. The moment started slowly by reducing complexity and removing the middle layer in the late 1990s. From insurance to early PC makers like Dell to travel agents, this time seemed to be an age where “direct” became a desirable moniker. This time seemed to favor scale and efficiency over service or brand, for commodities like insurance cover or processing power, the overheads of sales, marketing and retail footprint were stripped away.

By 2015 things changed. The balance of power between the different service layers is a jostle for control. Price-comparison sites first seemed to provide welcome traffic to airlines before airlines tried and failed to starve them of their business and promoted their own apps and websites as the preferred route. But it was too late. Services like Ocado once offered a symbiotic relationship with supermarkets, yet now supermarkets fear the power that such companies get when they get closer to the customer. In this age, the customer interface is everything. There are two approaches.


Via Jeff Domansky
Gonzalo Moreno's insight:

After so long discussing the importance of a right Market Offering, of Content, of peer evaluation and trust, of going Social...
Never underestimate the IMPORTANCE OF THE INTERFACE!

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Jeff Domansky's curator insight, July 11, 2:17 PM

Must-read, thoughtful post from Tom Goodwin on TechCrunch. 9/10

Steve Whitmore's curator insight, July 12, 7:37 AM

This blog says it is all about the customer interface.  My takeway: Much of what I do is get people in touch with what they need.  Depending on what people prefer (e-mail, Moodle, Facebook, Twitter, MASSW Forums, Linked IN), I am providing information to people that they need to develop their practices. 

 

What information do you provide?

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The Difference Between Brandividuals & Influencers – Why You Need Both

The Difference Between Brandividuals & Influencers – Why You Need Both | e-Commerce and User Experience (UX) | Scoop.it

...But here’s the thing: With the right tools, time and a hint of talent, creating the perception of being an influencer is possible by just about anyone. Focusing on the signals that commonly lead to the perception of authority, individuals can work on developing their personal brand and popularity far above their expertise and ability to affect action.

 

Perception vs. reality. Now I’m not saying that everyone who has cultivated a strong personal brand is superficially popular or influential. I’m saying that it’s easy to create the perception of influence through personal brand and companies should take that into account when creating their influencer programs....


Via Jeff Domansky
Gonzalo Moreno's insight:

Genius:

Work with an influencer, you’re friends for a day. Help someone become influential and they’re a friend for life.

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Jeff Domansky's curator insight, March 18, 9:47 AM

Thinking about an influencer program? Think about the power of combining brandIviduals with influencers.

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Can Amazon’s New “Make an Offer” Positively Change Customer Experience? | Loyalty360.org

Can Amazon’s New “Make an Offer” Positively Change Customer Experience? | Loyalty360.org | e-Commerce and User Experience (UX) | Scoop.it
Amazon looks to improve customer experience with “Make an Offer” campaign
Gonzalo Moreno's insight:

So, purportedly, "2015 will be the yeat of the consumer"...
WHAT???

...What have we been doing all this time???

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The Four SEO and Marketing Pillars of Online Business

The Four SEO and Marketing Pillars of Online Business | e-Commerce and User Experience (UX) | Scoop.it

There are four basic elements to optimizing your online business for sales, success and conversion.

- Engaging Content that converts visitors in to loyal fans

- A technically efficient and fast website

- Outreach or Social Media that makes contact with potential customers or clients

- Building Links and Networks across your industry...


Via Jeff Domansky
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Marco Favero's curator insight, November 30, 2014 5:54 AM

aggiungi la tua intuizione ...

Experienceexchange's curator insight, November 30, 2014 8:54 AM

If you have a Online Business or thinking of starting one, read this article! (Isabelle)

Chuck Taylor's curator insight, December 1, 2014 9:33 AM

Some good basic reminders

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TOP 10 Social Monitoring Tools for Businesses on a Budget

TOP 10 Social Monitoring Tools for Businesses on a Budget | e-Commerce and User Experience (UX) | Scoop.it

You need to know whether people are using your brand name or talking about your company on the Internet.

 

You also need to keep up with the social activities & mentions of your competitors.

 

In this post, we’re going to look at the top 10 tools under $100a month that you can use to monitor your brand & your competitors on social media.

 

But before we dive in, here’s a quick rundown of what you should monitor when it comes to your business:...


Via Jeff Domansky
Gonzalo Moreno's insight:

Affordable tools to examine OnLine Brand pressence and reputation.

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Jeff Domansky's curator insight, November 6, 2014 3:32 AM

What are people saying about you online? Wait, you don't know?? Then use these TOP 10 social monitoring tools to see if people are praising or blasting you.

MJUNCKE's curator insight, November 7, 2014 11:01 AM

some useful Tools to monitor your online activity! 

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The Complete Guide to Google+ for B2B Marketing [Infographic]

The Complete Guide to Google+ for B2B Marketing [Infographic] | e-Commerce and User Experience (UX) | Scoop.it

Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. But it doesn’t have to be that way. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner.

 

Google+ is all about visibility, exponentially so when it comes to B2B campaigning. Learning about Circles, Communities, Influencers and Authorship is the first key to G+ B2B domination. You’ll also need to be prepared to:

• Keep Up With Your Plus Stream

• Share Content Daily

• Reach Out to Influencers

• Use Google Hangouts

• Use Communities

• Monitor Follower Growth

 

Need more details? No sweat! This infographic below will have you on track to G+ B2B marketing success....


Via Jeff Domansky
Gonzalo Moreno's insight:

Este año me pongo con Google+... Lo juro!

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Jeff Domansky's curator insight, August 16, 2014 8:12 PM

Practical tips for Google 

Getplus's curator insight, August 19, 2014 4:58 AM

Inbound marketing et Google plus. Tout est dans la creation et la diffusion de votre contenu via google plus.

jaycee.eteamsys's curator insight, August 19, 2014 9:51 AM

It's all about sharing !

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Infographic: 7 ways to boost email-marketing conversions | THE FUTURE OF COMMERCE

Sixty-six percent of online consumers made a purchase because of email marketing messages
Gonzalo Moreno's insight:

Cool & Easy

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Making Sense of the Internet Through a Gallery of Maps

Making Sense of the Internet Through a Gallery of Maps | e-Commerce and User Experience (UX) | Scoop.it

Via Robin Good
Gonzalo Moreno's insight:

40 mapas que explican INTERNET

Chulísimo!!

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Francisco Morfin's curator insight, June 9, 2014 7:29 PM

Mapas sobre Internet en el mundo

Mechanical Walking Space Man's curator insight, June 14, 2014 7:27 AM

Mapping virtual experience…

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How Much Data is Created Every Minute | An infographic

How Much Data is Created Every Minute | An infographic | e-Commerce and User Experience (UX) | Scoop.it

How Much Data is Created Every Minute an infographic Every minute massive amounts of it are being generated phone, website application across the Internet.

 

...I don’t anticipate the growth of data slowing down in my lifetime. There’s too much goodness to be mined from it all.

 

Recently, we decided to revisit the topic and found, not surprisingly, that the pace of data creation continued to accelerate. Our first infographic, for example, showed that Facebook users shared 684,478 pieces of content. Fast forward a couple of years and that number has exploded to 2,460,000 pieces. Insane....


Via Jeff Domansky
Gonzalo Moreno's insight:

Aproximación a la Volumetía de Internet y Redes Sociales...
2014 vs 2012

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andree johnston's curator insight, June 1, 2014 8:24 AM

How Much Data is Created Every Minute an infographic Every minute massive amounts of it are being generated phone, website application across the Internet. 

AffiliateMarketHelp's curator insight, June 1, 2014 12:43 PM

It is advised that you take inventory of your online practises.....it is probably overdue for a 'tune-up' to keep up with the times....there is an older song "the times, they are a' changin'..""

AffiliateMarketHelp's curator insight, June 1, 2014 1:05 PM

It is advised you consider a revision to your online tactics to keep up with the numbers......words from an older song "the times, they are a' changin'"....

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A Curated Guide About The Best Places Where To Learn How To Code: Bento

A Curated Guide About The Best Places Where To Learn How To Code: Bento | e-Commerce and User Experience (UX) | Scoop.it

Everything you need to know about web development. Neatly packaged. Learn HTML, CSS, Javascript, Python, Rails, Node, and more in each box with a set of links.


Via Robin Good
Gonzalo Moreno's insight:

Excelente para dar un "barniz técnico" a los capítulos 2, 9 y 10. Muy interesante!!

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Robin Good's curator insight, April 27, 2014 2:28 PM



Bento is a website that, thanks to its author Jon Chan and the many user contributions, has gathered, organized and curated the very best resources available online where you can learn how to code.


From html to javascript, ruby, php, Java, perl, Bento offers learning guidance for over 80 different technologies and coding languages. 


Here is how Jon Chan, a 23 years old who launched this project in September of 2013, describes Bento: 

"Bento is what I would have liked to have when I was learning to code.


I started learning to code when I was very young - about ten years old. Then, the only things I had available were what I could find online and through a few dense books.


Now, people have the exact opposite problem: how do you break through the noise and find what's actually valuable to learn?


This site is here to help you figure that out."

 

Bento is a perfect example of effective content curation as it does not simply collect and list all of the resources available to learn each language but it only suggests the very best ones, organizing them in easy, medium and hard and providing also "best of" / direct solutions that save readers lots of valuable time.


Free to use. 


Useful, simple and immediate to use. Well organized. 9/10


Bento: http://www.bentobox.io/ 


More info: http://www.bentobox.io/about 


Submit new links here: https://github.com/JonHMChan/bento/




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Alert! Magazine First Quarter 2014 A 4-Dimensional View of the Digitally Engaged Consumer | Marketing Research Association

Alert! Magazine First Quarter 2014 A 4-Dimensional View of the Digitally Engaged Consumer | Marketing Research Association | e-Commerce and User Experience (UX) | Scoop.it

Introduction
This paper[1] examines work conducted in support of a single-source methodology in order to understand how, when applied to consumers’ devices, the new research tracking technologies complement and enhance the traditional survey question approach. The aim of this research is to better understand the complex world of multiple devices and how consumers engage with them, and to establish standards for a research methodology that assesses the current multi-channel communication scheme.

 

Context
Technology has replaced the middleman, creating endless opportunities for consumers to search and purchase a product, as well as interact with brands. For brands, technology has opened up new channels of communication, offering a broad spectrum of targeting capabilities. Displaying the right message to the right person at the right time has, for the last few years, been the mantra of online media companies.

Consumers are now the center of attention and their online lives are no longer a mystery. They can be metered, tracked and cookied with the newest technology – which is transparent, precise and permission-based, with no hidden spyware or pop-ups. Consumers are also no longer “hiding” online or pretending that they are someone else with a higher household income, better car or a different lifestyle. Today there are too many benefits to being who you really are online.

Experian Marketing Services and Research Now used a single-source, multi-mode approach in this study to uncover new trends and patterns in consumer behaviors during the busiest shopping times of the year. In addition to behaviors, respondents’ survey answers and a robust demographic and segmentation scheme are used to demystify the new digitally-engaged consumer.

Experian Marketing Services has over a decade of consumers’ online behavioral tracking data with expertise in consumer’s behaviors, online seasonality and trends. Research Now offers over 6 million active opt-in panelists globally.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, January 12, 2014 11:23 AM

A very useful review of some developments in building single source databases for the study of digital consumer behaviors.