You’re a 21st Century business-owner, which means you know you need to have a presence on social media, but do you know the effectiveness of your social channels to your business? If you want to scale and sell online, you better have your brand out there for the world to see and interact with. Being social really does matter but it is important that you take the time to calculate your ROI for each network you’re business is on.
To determine the value of social media accounts to businesses Shopify analyzed 37 million social media visits that led to 529,000 orders. Facebook is the largest of the social networks, it also had the most traffic and sales for companies, with 85% of social media sales for those on Shopify coming from Facebook. Surprisingly the high order values came from fashion aggregator Polyvore. Along with the information Shopify collected on its merchants, they also analyzed the profitably of social media accounts for various industries....
Robert Moore from RJMetrics took this a step further, identifying that 11 percent (110,000) of the top 1M websites on the internet by Alexa traffic ranking are eCommerce sites and calculating the distribution of these websites in total numbers as well as by share of retail sales, and came up with some very interesting results shown in the table below.
From this research, we know that the top 1% (Amazon, eBay, Walmart among them) of the top visited eCommerce sites on the Internet are capturing 34% of total sales. This is unsurprising for such big companies, with huge brands, and huge marketing dollars backing them. We call this the “fat head” (vs. long tail) of eCommerce stores and it is a very elite group. In the mid tier, eCommerce stores that break into the top 500,000 in Alexa rankings make up 51% of the total businesses and 63% of total revenue, still a very healthy showing....
If you thought the sea change caused by social media was hitting a plateau, think again. For over two years, CivicScience has tracked a survey question that asks U.S. consumers what influences them more when it comes to what they buy, where they eat and what they watch: TV ads, Internet ads or chatter they see on social media. Watching this trend line over time reveals some interesting findings....
Según un reciente estudio llevado a cabo en Reino Unido por la empresa de gestión computación en la nube Rackspace, el 45% de los consumidores asegura que las frustraciones comprando online han provocado su regreso a las tradicionales tiendas físicas.
You already know social media works.The question is, how to make it work best for your business.
The key is finding best practices that complement your marketing strategy.
A recent social media trends guide by Vocus reveals top ways to use visual marketing across your social media channels.
Ready to use the power of graphics to grab the attention of your audience? Below you will find top ways to incorporate visual media into nine of today’s hottest social networks, including real business examples and a handy Infographic!...
Discover what researchers have found about what makes videos go viral -- and get real tips for increasing your next video's shareability....
Unfortunately, virality is more of an art than a science. While there is no tried-and-true formula for virality, there are some elements that we consistently see -- and knowing what they are puts you one step closer to attaining that viral glory.
So let's take a look at some of the research that's been done on viral videos and identify some of the commonalities that can make them internet-famous....
How do you define customer experience -- and, more importantly, how do you create the best customer experience model? I started wondering about both concepts while working on an assignment to increase sales from the digital channel of a hospitality giant. It seems like everyone is interested in the idea of “great customer experiences." But both businesses and scholars have struggled to understand what that really means, and have fared even worse at attempts to measure the outcomes of Topic: Customer Experience.
Google isn't the only game in town and isn't even the best alternative for many specific search tasks and needs. Here's how to escape Google's grip with Bing, Blekko, BuzzSumo, DuckDuckGo, SocialMention, Quantcast, Topsy, Wolfram|Alpha, and more.
As concerns over the de facto monopoly status of Google continue to grow, I'm reminded of the great philosopher Herman Cain and his infamous line "blame yourself". As long as "Google" is a generic phrase for Internet search, their dominant position is assured. That said, you can do something about it.There are plenty of Google alternatives and many of these players offer a bettersearch experience, depending on your needs. Here are 12 alternatives to escape your reliance on Google for all things search...
E-Commerce and online shopping has become a significant stream of revenue for companies worldwide, but how much do we really know about the consumer psychology behind web purchases?
Research has shown that a consumer will assess a product within 90 seconds and will then make a quick initial judgement on whether they decide to make a purchase or not. Video is another big factor when it comes to influencing consumers to make a transaction. Nearly one third of online shoppers bought a product after being influenced by video and 50 percent of customers have more confidence in a product after watching a video online.
Trusted resources such as product reviews have become a massive part of how people shop online. A whopping 85 percent of people said they read online reviews before making a transaction. Two thirds of customers read up to six online reviews in order to trust a business/product enough to complete a purchase.
Why do online shoppers get to the checkout point and then abandon the purchase? The average figure for checkout abandonment rate is 67.4 percent. The main reasons for abandonment are hidden charges and having to register before buying. Other reasons include lengthy checkout process, unclear delivery details and a phone number not included on the website.
eMarketer launches new retail service covering store productivity, sales performance by channel, real estate, digital presence and other indicators for more than 225 US-based retailers The top US-based retailers with the highest sales per square foot, a defining metric of brick-and-mortar store productivity, are Apple, Murphy USA and Tiffany & Co., according to data from eMarketer Retail, a new information …
Gonzalo Moreno's insight:
Apple, top selling stores per Sq.Foot. Doesn't anything, ever, get in the way of these people, excelling in whatever they do?
Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening....
The Internet is the most powerful mechanism we can imagine to match perfectly individuals that need something, and people with something to offer. The moment started slowly by reducing complexity and removing the middle layer in the late 1990s. From insurance to early PC makers like Dell to travel agents, this time seemed to be an age where “direct” became a desirable moniker. This time seemed to favor scale and efficiency over service or brand, for commodities like insurance cover or processing power, the overheads of sales, marketing and retail footprint were stripped away.
By 2015 things changed. The balance of power between the different service layers is a jostle for control. Price-comparison sites first seemed to provide welcome traffic to airlines before airlines tried and failed to starve them of their business and promoted their own apps and websites as the preferred route. But it was too late. Services like Ocado once offered a symbiotic relationship with supermarkets, yet now supermarkets fear the power that such companies get when they get closer to the customer. In this age, the customer interface is everything. There are two approaches.
...But here’s the thing: With the right tools, time and a hint of talent, creating the perception of being an influencer is possible by just about anyone. Focusing on the signals that commonly lead to the perception of authority, individuals can work on developing their personal brand and popularity far above their expertise and ability to affect action.
Perception vs. reality. Now I’m not saying that everyone who has cultivated a strong personal brand is superficially popular or influential. I’m saying that it’s easy to create the perception of influence through personal brand and companies should take that into account when creating their influencer programs....
Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. But it doesn’t have to be that way. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner.
Google+ is all about visibility, exponentially so when it comes to B2B campaigning. Learning about Circles, Communities, Influencers and Authorship is the first key to G+ B2B domination. You’ll also need to be prepared to:
• Keep Up With Your Plus Stream
• Share Content Daily
• Reach Out to Influencers
• Use Google Hangouts
• Use Communities
• Monitor Follower Growth
Need more details? No sweat! This infographic below will have you on track to G+ B2B marketing success....
How Much Data is Created Every Minute an infographic Every minute massive amounts of it are being generated phone, website application across the Internet.
...I don’t anticipate the growth of data slowing down in my lifetime. There’s too much goodness to be mined from it all.
Recently, we decided to revisit the topic and found, not surprisingly, that the pace of data creation continued to accelerate. Our first infographic, for example, showed that Facebook users shared 684,478 pieces of content. Fast forward a couple of years and that number has exploded to 2,460,000 pieces. Insane....
Introduction This paper examines work conducted in support of a single-source methodology in order to understand how, when applied to consumers’ devices, the new research tracking technologies complement and enhance the traditional survey question approach. The aim of this research is to better understand the complex world of multiple devices and how consumers engage with them, and to establish standards for a research methodology that assesses the current multi-channel communication scheme.
Context Technology has replaced the middleman, creating endless opportunities for consumers to search and purchase a product, as well as interact with brands. For brands, technology has opened up new channels of communication, offering a broad spectrum of targeting capabilities. Displaying the right message to the right person at the right time has, for the last few years, been the mantra of online media companies.
Consumers are now the center of attention and their online lives are no longer a mystery. They can be metered, tracked and cookied with the newest technology – which is transparent, precise and permission-based, with no hidden spyware or pop-ups. Consumers are also no longer “hiding” online or pretending that they are someone else with a higher household income, better car or a different lifestyle. Today there are too many benefits to being who you really are online.
Experian Marketing Services and Research Now used a single-source, multi-mode approach in this study to uncover new trends and patterns in consumer behaviors during the busiest shopping times of the year. In addition to behaviors, respondents’ survey answers and a robust demographic and segmentation scheme are used to demystify the new digitally-engaged consumer.
Experian Marketing Services has over a decade of consumers’ online behavioral tracking data with expertise in consumer’s behaviors, online seasonality and trends. Research Now offers over 6 million active opt-in panelists globally.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.