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16 Stats That Prove the Importance of Local SEO [Infographic]

16 Stats That Prove the Importance of Local SEO [Infographic] | e-Commerce and User Experience (UX) | Scoop.it
Learn helpful local SEO statistics and trends that'll help you build a strong local SEO strategy and drive more people to your store.
Gonzalo Moreno's insight:
eCommerce, more and more and more and more GLOCAL...
No news, but fun facts!
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Top 10 Predictive Analytics Tools, By Category

Top 10 Predictive Analytics Tools, By Category | e-Commerce and User Experience (UX) | Scoop.it

"Predictive Marketing Software

EverStringInferRadius


Industry-Specific Analytics

HaloBOARDStatistica Decisioning Platform


Analytics for the Data Scientist

SAS Advanced AnalyticsRapidMiner StudioIBM SPSSSAP HANA"
Via marketingIO
Gonzalo Moreno's insight:
Metrics - Ch.6 (Analytics)
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marketingIO's curator insight, November 16, 6:52 PM

MIA: 6sense.

 

Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

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What is the consumer journey?

What is the consumer journey? | e-Commerce and User Experience (UX) | Scoop.it
The three phases of the consumer journey, defined.
Gonzalo Moreno's insight:
UX - Consumer journey: Designing a sales driven experience
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How Online Retailers Can Reduce Shopping Cart Abandonment #Infographic

How Online Retailers Can Reduce Shopping Cart Abandonment #Infographic | e-Commerce and User Experience (UX) | Scoop.it
Shopping cart abandonment - when shoppers put items in their online shopping carts, but then leave before completing the purchase - is the bane of the online retail industry. How can online retailers improve their conversion rates?

Via malek
Gonzalo Moreno's insight:
A few ideas on what is, possibly, the biggest pitfall of all eCommerce sites and systems...
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malek's curator insight, September 25, 8:18 AM

Approximately $4 trillion worth of merchandise will be abandoned in online shopping carts this year, and about 63% of that is potentially recoverable by savvy online retailers

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Here's What Happens When You 'Like' A Brand On Facebook

Here's What Happens When You 'Like' A Brand On Facebook | e-Commerce and User Experience (UX) | Scoop.it

Businesses seem obsessed these days with getting you to “like” them on Facebook. It’s difficult to browse the internet without being inundated with requests to like a company’s Facebook page or with contests and offers dependent on doing so. Have you ever stopped to wonder why?

From the company’s perspective, a like on Facebook offers a chance to stay “top of mind,” a marketing concept that means a consumer thinks of a specific brand first for a certain product or service by having its promotional messages show up in that user’s Facebook newsfeed. Being liked can also be used as a metric to determine the performance of social media campaigns and other promotional activities. The more a company is liked, the more successful the promotion is thought to be.

But is this really the case? To find out, we surveyed hundreds of Facebook users to dig into the meaning and value of the Facebook like. We wanted to understand the motivations behind liking certain types of brands and discover how that affects interactions between the user and the business. We also sought to understand how this varies depending on brand type (i.e., product makers versus service providers).

Findings from two studies we undertook reveal that what likes say about consumers and what they think about the brands they like is surprisingly varied....


Via Jeff Domansky
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What you already know, in the right words...
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Jeff Domansky's curator insight, September 13, 2:52 PM

A useful analysis of what happens when you like a brand on Facebook.

 
Katie Bracewell's curator insight, October 11, 7:28 AM

A useful analysis of what happens when you like a brand on Facebook.

 
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The New Frontier Of SEO: App Indexing

The New Frontier Of SEO: App Indexing | e-Commerce and User Experience (UX) | Scoop.it

Apps are becoming more and more accessible in search, and this represents a truly pivotal moment in search marketing. Users can now discover apps in more ways than ever before — they have the potential to rank well in the OS-specific app stores or directly in Google.

 

Both specific app screens and apps as a whole can rank, depending on the context. With that, SEOs have many growing opportunities to improve app visibility through different kinds of search engines and stores.

 

This article will explain how to rank entire apps in Google search results, called App Packs, as well as in the OS-specific app stores, Google Play and the iTunes App Store.

 

Read More: http://searchengineland.com/app-indexing-new-frontier-seo-app-packs-app-store-search-242319


Via Antonino Militello
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Un poco más sobre SEO...

 

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Marco Favero's curator insight, February 22, 10:24 AM

aggiungi la tua intuizione ...

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Social Media Analytics:  A Guide on What and How to Measure

Social Media Analytics:  A Guide on What and How to Measure | e-Commerce and User Experience (UX) | Scoop.it

The social media analytics compass contains the most essential areas that you need to monitor for your social media channels.

 

It’s not possible to monitor everything across every channel due to limitations of the tool and it’s not essential to monitor everything depending on the business.

 

From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. Let’s look at each section of your compass (Note: you will need to differentiate between paid and unpaid)....


Via Jeff Domansky
Gonzalo Moreno's insight:

Las métricas a considerar en SS.MM. Muy clarito y muy breve. Good!

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Harrison Baize's curator insight, February 17, 11:40 AM

A detailed guide on how to measure your social media analytics, including references to improve your marketing strategy to its full potential.

Thomas Parry's curator insight, February 17, 1:20 PM

How to monitor social media

Laura-isabel Arbulu's curator insight, February 18, 8:01 AM

comment évaluer les réseaux sociaux

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Why Guest Blogging is The Best Inbound Marketing Strategy (A Data Driven Answer)

Why Guest Blogging is The Best Inbound Marketing Strategy (A Data Driven Answer) | e-Commerce and User Experience (UX) | Scoop.it

You want authority, qualified traffic, relevant links, motivated leads and sales in your business. Well, guest blogging can give you all of these and so much more.

 

I’ve tried many different inbound marketing strategies, but guest blogging has remained my most treasured tool. QuickSprout wouldn’t have been as successful as it’s become if I’d neglected guest blogging.

 

You could say it’s the heartbeat of my digital business.

 

According to HubSpot, inbound marketing tactics (e.g., guest blogging) don’t just help you drive traffic to your site, but can also increase your revenue.


Via Jeff Domansky
Gonzalo Moreno's insight:

I have a very good friend who became a GUEST BLOGGER for a Brand of products for celiacs just a week ago. Here is what she can do for the Brand!

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Jeff Domansky's curator insight, February 15, 10:07 AM

Neil Patel proves guest blogging delivers leads.

Marco Favero's curator insight, February 16, 2:12 AM

aggiungi la tua intuizione ...

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Vizwik - A Visual Coding Tool for Making Mobile Apps

Vizwik  - A Visual Coding Tool for Making Mobile Apps | e-Commerce and User Experience (UX) | Scoop.it

"It was very rewarding to see my App working on my phone in less than an hour." Gordie Klien, Teacher/Mentor Sign up now, it's free!


Via Ana Cristina Pratas
Gonzalo Moreno's insight:

Omnichannel - Apps

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Alfredo Corell's curator insight, February 17, 3:23 AM
Vizwik is designed for Teachers to bring coding technology into classrooms and engage Students to develop computational thinking skills.
Chris Carter's curator insight, February 18, 8:14 AM

I will review this coding tool!

María Dolores Díaz Noguera's curator insight, February 19, 6:20 AM

Vizwik  - A Visual Coding Tool for Making Mobile Apps | @scoopit via @AnaCristinaPrts http://sco.lt/...

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10 Graphic and Web Design Tools That Will Explode in 2016

10 Graphic and Web Design Tools That Will Explode in 2016 | e-Commerce and User Experience (UX) | Scoop.it
Buy and sell handcrafted, mousemade design content like vector patterns, icons, photoshop brushes, fonts and more at Creative Market.

Via THE *OFFICIAL ANDREASCY*
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How To Create An Effective Unique Value Proposition 

How To Create An Effective Unique Value Proposition  | e-Commerce and User Experience (UX) | Scoop.it

A step-by-step process for attracting, converting and monetising the most profitable customers in your market. Let’s start with a simple premise: all customers are not created equal.  Some are dramatically more profitable than others.


Via Daniel Watson
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Chuck Taylor's curator insight, February 7, 11:27 AM

Great Article

Alexandru Otelea's curator insight, February 8, 4:58 AM

I found it very useful.

Jean-Guy Frenette's curator insight, February 12, 9:33 AM

PDGMan

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Why and How Organizations Around the World Apply the Business Model Canvas

Why and How Organizations Around the World Apply the Business Model Canvas | e-Commerce and User Experience (UX) | Scoop.it
The roots of the Business Model Canvas lie in a PhD dissertation that
started in 2000 and was  introduced in Business Model Generation. Today its
success goes far beyond our wildest imagination. Strategyzer spent a year
researching why the Business Model Canvas is so popular and how
organizations apply it. We surveyed over 1,300 Canvas users and conducted
35 interviews with individuals in FT Global 500/Fortune 500 corporations,
consultants, entrepreneurs, and academics. Our findings and so
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Why using a BMC...?

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How To Prototype Radically Different Business Models

How To Prototype Radically Different Business Models | e-Commerce and User Experience (UX) | Scoop.it
All businesses must learn to reinvent themselves, because their business
model will eventually expire regardless of the industry in which they play.
We use a prototyping technique called 'Constrained Prototyping' to help
people break through creative blocks and imagine radically new futures for
their business. Check out how you can use this technique for your own
business.

Via Ian Harris
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Business Model canvas

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Ian Harris's curator insight, November 20, 2015 10:47 PM

This technique is worthy of a trial!

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Top 10 Social Media Marketing Trends

Top 10 Social Media Marketing Trends | e-Commerce and User Experience (UX) | Scoop.it
Social media has redefined marketing & it has continued to evolve. Here are the top social media marketing trends to keep an eye on as you refine your marketing
Gonzalo Moreno's insight:
The 2017 social media DECALOGUE
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How to Use Facebook’s Audience Insights to Create Buyer Personas

How to Use Facebook’s Audience Insights to Create Buyer Personas | e-Commerce and User Experience (UX) | Scoop.it

Create buyer personas that feel realistic and dynamic with a little help from Facebook's Audience Insights and custom audiences.


Via Kamal Bennani
Gonzalo Moreno's insight:
Understand what BUYER PERSONA can do for your understanding of consumer behavior. Really cool.
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Sylvie BH's curator insight, October 11, 3:39 AM
Share your insight
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How To Improve Your OmniChannel Strategy with Proper Analytical Tools (Using ML/AI and Markov Chains to Improve Customer’s Journey)

How To Improve Your OmniChannel Strategy with Proper Analytical Tools (Using ML/AI and Markov Chains to Improve Customer’s Journey) | e-Commerce and User Experience (UX) | Scoop.it
During the last few years “omnichannel strategy” has transformed from a trendy new word to a common, widely known term. Since 2010, marketers all over the world have been trying to adjust their marketing strategies to the habits of the new and most important social group - millennials, and the fact that the new generation…
Gonzalo Moreno's insight:
CX - Omnichannel strategies
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CMOs Invest in Analytics to Better Assess Social Media's Impact - eMarketer

CMOs Invest in Analytics to Better Assess Social Media's Impact - eMarketer | e-Commerce and User Experience (UX) | Scoop.it
Social media ad spending continues to grow in the US, with eMarketer forecasting the format will make up more than 20% of digital ad spending by 2017. Yet even as marketers’ social media budgets increase, many are still struggling to make sense of its overall impact on their business.

Via marketingIO
Gonzalo Moreno's insight:
ROI, ROI, ROI... Analytics
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marketingIO's curator insight, September 11, 6:53 PM

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

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meet_mike_large.jpg (Imagen JPEG, 2500 × 4248 píxeles) - Escalado (15 %)

meet_mike_large.jpg (Imagen JPEG, 2500 × 4248 píxeles) - Escalado (15 %) | e-Commerce and User Experience (UX) | Scoop.it
Gonzalo Moreno's insight:

Sencilla pero interesante Infografía del Consumidor del 2015.
Una más...

 

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Convert Your Social Audience into Leads | Simply Measured

Convert Your Social Audience into Leads | Simply Measured | e-Commerce and User Experience (UX) | Scoop.it
Getting customers and/or prospective customers to do what you want them to do is the ultimate marketing goal, but with the average attention span of a human
Gonzalo Moreno's insight:

Pushing them down the funnel: CALL TO ACTIONs that work

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What Happens on YouTube in 24 Hours? | Cool Infographics

What Happens on YouTube in 24 Hours? | Cool Infographics | e-Commerce and User Experience (UX) | Scoop.it

It’s no secret that video is quickly becoming the #1 priority for both social media platforms and marketers alike. As consumers, we spend more and more time glued to our smartphones watching one video after another. 

 

By 2017, it is estimated that video will account for 74% of all internet traffic in the world, making the upcoming year make or break time for any company that’s betting on video. As competition heats up, some of the most well-known platforms have rushed to report impressive statistics. While they may be staggering, such numbers tend to be cherry-picked and don’t necessarily show the full picture....


Via Jeff Domansky
Gonzalo Moreno's insight:

YOUTUBE content and consumption stats

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Lucas Corrêa's curator insight, February 18, 9:33 AM

Alors c'est toujours bien d'avoir des données. Ce que vraiment était saillant pour moi était le nombre des vidéos qui gênaient la politique de contenu et qui était dénoncé dans une journée.

 

J'ai pense à la pertinence des contraintes du UGC et la responsabilité juridique des médium face son contenu. Enfin c'est intéressant pour se trouver des problématiques qui gravitent la responsabilité du créateur, designer et développeur face leur créations/produits/médias etc.  

Alienor Boyaval's curator insight, February 18, 10:05 AM

Ce graphique permet de se rendre compte de l'utilisation quotidienne de youtube en 1j. Trés pratique et facile d'accés

Miranda Inniss's curator insight, February 19, 4:17 AM

It won't hurt to add video to your #sm strategy. #smtips #socialmedia

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Why Having an Expert SEO Team Isn’t Enough

Why Having an Expert SEO Team Isn’t Enough | e-Commerce and User Experience (UX) | Scoop.it

In my last article, “The New Schools of Thought in SEO: Algorithm Chasers vs.


Via Andrew Wroblewski
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SEO y SEM
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Marco Favero's curator insight, February 12, 3:42 AM

aggiungi la tua intuizione ...

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Here's What Really Matters for SEO in 2016

Here's What Really Matters for SEO in 2016 | e-Commerce and User Experience (UX) | Scoop.it

Someone analyzed 1 million Google results to find out what techniques rank highly on the search engine.


Via Andrew Wroblewski
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Social Business Strategy - 7 Success Factors

Social Business Strategy - 7 Success Factors | e-Commerce and User Experience (UX) | Scoop.it

A social business  is not a marketing strategy or a technology roadmap but rather a way or philosophy of how business could be done differently…in a much more human manner.


Via Daniel Watson
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COMMUNITY component in eBusiness Strategy and UX design.

 

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Marco Favero's curator insight, January 27, 9:14 AM

aggiungere la vostra comprensione ...

Saadia Asif's curator insight, February 9, 12:49 AM

Many businesses leap into the social media world without sufficient planning or a real understanding of what they want to achieve. This is a handy reminder of the basics that should be considered before and during your social media launch. 

ismokuhanen's curator insight, March 27, 7:04 AM

 

Expecting to achieve success from your social media activities without having developed and deployed an effective social business strategy, is akin to wishful thinking. Generally speaking, businesses with clearly defined business strategies that are well executed, will always outperform counterparts operating without clear strategic intent. Social media is no different, and this article and infographic from social media expert Brian Solis, provides a good blueprint for any business looking to succeed as a fully fledged social business.

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Setting up your businesses Buyer Personas

Setting up your businesses Buyer Personas | e-Commerce and User Experience (UX) | Scoop.it
Once you start incorporating buyer personas into your marketing plan it will be for the better. So, what exactly is a buyer persona?

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Reinvent Your Company While It's Still Successful

Reinvent Your Company While It's Still Successful | e-Commerce and User Experience (UX) | Scoop.it
The biggest issue large companies have is that they can't reinvent
themselves, especially when they're still successful. Companies have to
think about creating new growth engines that result in higher margins than
its existing business, or they risk becoming irrelevant. Amazon is one
example of a company that continually reinvents itself. Through its Amazon
Web Services business, the online retailer was able to launch a completely
new company that generates much higher margins than its cor
Gonzalo Moreno's insight:

Business Model canvas!!

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