Micro-conversions are goals, just like the ones you're currently measuring. But micro-conversions typically help build relationships with your site visitors – and these relationship-building activities may help contribute to conversions.
Want to build market share at the expense of your SEO enemy? Use this template to compare and contrast your content strategy and SEO performance with that of your dreaded SEO foe and come up with a way to vanquish them once and for all!
Companies, small or large, fail to iterate fast enough leading to poor business results. Lean Analytics Cycle is a structured process to avoid that fate!
Zach Brookes's insight:
Ok, so this article is a soft-sell for the book Lean Analytics. Granted. But the information is solid, the process is reliable and it's a good reminder that great stores, sites, and brands are built brick-by-brick.
Lowering the barrier to conversion is a massive undertaking and one of critical importance. If you're losing people at the account creation page, this might just be the article to help you make the final push to maximize this year's sales.
Email databases have become one of the most valuable tools for ecommerce owners/managers/etc. to remarket to their customer base. In this article you'll learn how to build a database of loyal customers that want to hear/buy from you.
10 brands with great Google+ pagesEconsultancy (blog)Overcoming initial doubts about whether the world needed another social network, in just 15 months Google+ has grown from nothing to having more than 250m users.
We've all seen the generic "Buy this ___. Looking for ___? Save on ___ today!" ads that have little information about product or retailer. This isn't just boring to read, it's also not making the most of precious space on search results pages.
Mastery of the art and science of web analytics doesn’t rely on inventing a “god metric” or replicating a fancy dashboard. Insights are derived from understanding how to segment your website visitors to tell a story and drive business value.
The Foundations Of Coding HTML Email Creating HTML emails that will look awesome on the dozens of email programs out there is tricky. If you’re new to the email world (or have picked up HTML in the last several years), learning how to get an email to look good can be a little trying. Worse, there are no email-specific standards in place. For best results: #Keep your design simple: avoid drop shadows, fancy fonts, rollovers and other interactivity #Use tables for layout, and basic inline CSS for formatting #Know your audience: testing to see which email clients your subscribers use to read messages can help you know where to focus your efforts #Test regularly: email programs change frequently, often with little notice Check the Infographic for more specific tips! By Litmus. http://bit.ly/RP60tN Source. http://bit.ly/Qcfu0e
A new analysis suggests establishing Google authorship has moved past the early adopter stage and those marketers who have not yet established authorship and who are not regularly sharing content on Google+ would be wise to do so.
If you've decided to go responsive or you're considering a responsive site redesign, there are some issues you'll need to look out for from an SEO standpoint. Don't let above the fold issues, content, internal links, or mobile specifics trip you up.
If you have any questions about whether blogging can increase revenue, read this article. It is a case study at 1,000 ft. about how ZAGG.com began generating content on topics that had only generic (and sometimes obscure) connections to their product - and made a huge impact to their total traffic and revenue. READ TIME ~3 mins
How & Why to Measure PPC Account HealthSearch Engine WatchWe've all been there: you take over an account. You know it needs work. You know you can improve it. And your client is chomping at the bit to see some lift from your expertise.
Increasing average order value (AOV) is one method that you can use to increase revenue, even during traffic fluctuations. This article will show you four ways that you can increase AOV, with examples, to increase revenue from current traffic.
Social Media Marketing Podcast 004: In this episode Pat Flynn shares his social media content strategy to build a successful online business. (Are you trying to build a loyal following to your business?