E-Commerce: Art +...
Follow
Find
102 views | +0 today
Scooped by Zach Brookes
onto E-Commerce: Art + Science
Scoop.it!

A Web Analytics Primer - What Does It All Mean? | Analytics & Optimization

A Web Analytics Primer - What Does It All Mean? | Analytics & Optimization | E-Commerce: Art + Science | Scoop.it
This article aims to provide a brief definition of each of the major web analytics metrics, what they mean, why they matter, and which types of websites each are most relevant to.
more...
No comment yet.
E-Commerce: Art + Science
How do you make the most of your online venture?
Curated by Zach Brookes
Your new post is loading...
Your new post is loading...
Rescooped by Zach Brookes from New Marketing
Scoop.it!

Top 5 Micro-Conversions You Should Measure

Top 5 Micro-Conversions You Should Measure | E-Commerce: Art + Science | Scoop.it
Micro-conversions are goals, just like the ones you're currently measuring. But micro-conversions typically help build relationships with your site visitors – and these relationship-building activities may help contribute to conversions.
more...
No comment yet.
Scooped by Zach Brookes
Scoop.it!

Designing a Content Strategy to Destroy Your SEO Nemesis

Designing a Content Strategy to Destroy Your SEO Nemesis | E-Commerce: Art + Science | Scoop.it
Want to build market share at the expense of your SEO enemy? Use this template to compare and contrast your content strategy and SEO performance with that of your dreaded SEO foe and come up with a way to vanquish them once and for all!
more...
No comment yet.
Scooped by Zach Brookes
Scoop.it!

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act - Occam's Razor by Avinash Kaushik

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act - Occam's Razor by Avinash Kaushik | E-Commerce: Art + Science | Scoop.it
Companies, small or large, fail to iterate fast enough leading to poor business results. Lean Analytics Cycle is a structured process to avoid that fate!
Zach Brookes's insight:

Ok, so this article is a soft-sell for the book Lean Analytics. Granted. But the information is solid, the process is reliable and it's a good reminder that great stores, sites, and brands are built brick-by-brick.

more...
No comment yet.
Scooped by Zach Brookes
Scoop.it!

Lessons Learned: Lean Analytics

Zach Brookes's insight:

In a landscape where virtually everything trackable, what truly deserves being monitored? This article is just a small piece of a very big puzzle.

more...
No comment yet.
Scooped by Zach Brookes
Scoop.it!

Your Guide to Social Signals for SEO

"Social signals are becoming the new “link” in terms of overall importance in the ranking algorithm."

 

more...
No comment yet.
Rescooped by Zach Brookes from Online-Communities
Scoop.it!

The Online Registration Challenge

Lowering the barrier to conversion is a massive undertaking and one of critical importance. If you're losing people at the account creation page, this might just be the article to help you make the final push to maximize this year's sales.

 


Via maxOz
more...
Martin (Marty) Smith's curator insight, December 4, 2012 7:57 AM

Great Infographic I should have included in Top 10 Landing Page Secrets.

Rebel Dekadance 's curator insight, December 14, 2012 3:46 AM

I would love to see the compiled data concerning these challenging aspects of online registratoin forms - (simply just the worst of the worst in my opinion haha)  


I COMPLETELY agree with what was stated above - NOTHING irritates me more than when a website asks me immediately to sign up and fill out a form - I mean DAMN can I atleast see if it would be worth my while first?  It comes off as cold, unfriendly, to 'corportae-like' (meaning they don't care about you just getting your info) 


Awesome stats in this as well!  Definitely a great read.

Rescooped by Zach Brookes from Blogging, Increasing Traffic, and SEO
Scoop.it!

These 5 Squeeze Page Tricks Have Helped Me Get Up To 58.6% Opt-In Rates

These 5 Squeeze Page Tricks Have Helped Me Get Up To 58.6% Opt-In Rates | E-Commerce: Art + Science | Scoop.it

Email databases have become one of the most valuable tools for ecommerce owners/managers/etc. to remarket to their customer base. In this article you'll learn how to build a database of loyal customers that want to hear/buy from you.

 


Via Steven Hughes
more...
No comment yet.
Scooped by Zach Brookes
Scoop.it!

10 brands with great Google+ pages - Econsultancy (blog)

10 brands with great Google+ pages - Econsultancy (blog) | E-Commerce: Art + Science | Scoop.it
10 brands with great Google+ pagesEconsultancy (blog)Overcoming initial doubts about whether the world needed another social network, in just 15 months Google+ has grown from nothing to having more than 250m users.
more...
No comment yet.
Scooped by Zach Brookes
Scoop.it!

64 Google+ Marketing and Branding Tips - Infographic | Jeffbullas's Blog

64 Google+ Marketing and Branding Tips - Infographic | Jeffbullas's Blog | E-Commerce: Art + Science | Scoop.it
Google+ is a social media network that most people don't seem to understand. It has now been with us in the social web ecosystem for over 12 months and has now reached over 400 million users.
more...
No comment yet.
Scooped by Zach Brookes
Scoop.it!

Tricks to Writing Better E-Commerce Ad Copy

We've all seen the generic "Buy this ___. Looking for ___? Save on ___ today!" ads that have little information about product or retailer. This isn't just boring to read, it's also not making the most of precious space on search results pages.
more...
No comment yet.
Scooped by Zach Brookes
Scoop.it!

A Web Analytics Primer - What Does It All Mean? | Analytics & Optimization

A Web Analytics Primer - What Does It All Mean? | Analytics & Optimization | E-Commerce: Art + Science | Scoop.it
This article aims to provide a brief definition of each of the major web analytics metrics, what they mean, why they matter, and which types of websites each are most relevant to.
more...
No comment yet.
Scooped by Zach Brookes
Scoop.it!

Top 10 Web Analytics Segmentation Tips

Top 10 Web Analytics Segmentation Tips | E-Commerce: Art + Science | Scoop.it
Mastery of the art and science of web analytics doesn’t rely on inventing a “god metric” or replicating a fancy dashboard. Insights are derived from understanding how to segment your website visitors to tell a story and drive business value.
more...
No comment yet.
Rescooped by Zach Brookes from New Marketing
Scoop.it!

Email Coding 101

Email Coding 101 | E-Commerce: Art + Science | Scoop.it

The Foundations Of Coding HTML Email Creating HTML emails that will look awesome on the dozens of email programs out there is tricky. If you’re new to the email world (or have picked up HTML in the last several years), learning how to get an email to look good can be a little trying. Worse, there are no email-specific standards in place. For best results: #Keep your design simple: avoid drop shadows, fancy fonts, rollovers and other interactivity #Use tables for layout, and basic inline CSS for formatting #Know your audience: testing to see which email clients your subscribers use to read messages can help you know where to focus your efforts #Test regularly: email programs change frequently, often with little notice Check the Infographic for more specific tips!   By Litmus. http://bit.ly/RP60tN Source. http://bit.ly/Qcfu0e


Via maxOz, Zach Brookes
more...
No comment yet.
Rescooped by Zach Brookes from Blogging, Increasing Traffic, and SEO
Scoop.it!

Google+ in the SERPs Increasing; Authorship Adoption High [Data]

Google+ in the SERPs Increasing; Authorship Adoption High [Data] | E-Commerce: Art + Science | Scoop.it

A new analysis suggests establishing Google authorship has moved past the early adopter stage and those marketers who have not yet established authorship and who are not regularly sharing content on Google+ would be wise to do so.


Via Kamal Bennani, Steven Hughes
more...
No comment yet.
Scooped by Zach Brookes
Scoop.it!

How to Use Google Analytics to Increase E-Commerce Sales - MarketingProfs.com (subscription)

How to Use Google Analytics to Increase E-Commerce Sales - MarketingProfs.com (subscription) | E-Commerce: Art + Science | Scoop.it
MarketingProfs.com (subscription)
How to Use Google Analytics to Increase E-Commerce Sales
MarketingProfs.com (subscription)
Google Analytics is a great free tool for e-commerce websites.
more...
No comment yet.
Rescooped by Zach Brookes from Blogging, Increasing Traffic, and SEO
Scoop.it!

Responsive Site Redesign: 4 SEO Considerations

Responsive Site Redesign: 4 SEO Considerations | E-Commerce: Art + Science | Scoop.it
If you've decided to go responsive or you're considering a responsive site redesign, there are some issues you'll need to look out for from an SEO standpoint. Don't let above the fold issues, content, internal links, or mobile specifics trip you up.

Via Level343, Steven Hughes
more...
Level343's curator insight, March 22, 2013 8:32 PM

The key, like with any redesign, is to make sure that there are clear SEO requirements at the onset of the project and that you work closely with the team on the project throughout the life cycle of the redesign.

Alex McCardell's curator insight, April 7, 2013 7:18 AM

good starting point on the responsive design or not debate for mobile, from an SEO perspective.

Rescooped by Zach Brookes from Social Media, Marketing and Promotion
Scoop.it!

How Google+ Can Boost Your Business

How Google+ Can Boost Your Business | E-Commerce: Art + Science | Scoop.it
Google’s algorithm that informs how search results rank constantly evolves. However, one element is clearly important: how your business fares on Google+.

Via Kamal Bennani, Steven Hughes
more...
Randi Thompson's curator insight, March 10, 2013 9:00 AM

Would you like to be found when people do searches online to find what you have to offer?  You are in the right place as Google+ will get you there faster than anywhere!  

Scooped by Zach Brookes
Scoop.it!

Steps to get your site ranked higher in Google - Green Hosting | Website Hosting | Green Web Hosting - GreenHostIt

Steps to get your site ranked higher in Google - Green Hosting | Website Hosting | Green Web Hosting - GreenHostIt | E-Commerce: Art + Science | Scoop.it
Website Hosting Tips - Steps to get your site ranked higher in Google (Original content on your blog builds traffic http://t.co/a1KDpuer #search #google #seo #website...)...
more...
No comment yet.
Scooped by Zach Brookes
Scoop.it!

Blogging For E-Commerce: Driving Revenue And Traffic

If you have any questions about whether blogging can increase revenue, read this article. It is a case study at 1,000 ft. about how ZAGG.com began generating content on topics that had only generic (and sometimes obscure) connections to their product - and made a huge impact to their total traffic and revenue. READ TIME ~3 mins

 

more...
No comment yet.
Scooped by Zach Brookes
Scoop.it!

How & Why to Measure PPC Account Health - Search Engine Watch

How & Why to Measure PPC Account Health - Search Engine Watch | E-Commerce: Art + Science | Scoop.it
How & Why to Measure PPC Account HealthSearch Engine WatchWe've all been there: you take over an account. You know it needs work. You know you can improve it. And your client is chomping at the bit to see some lift from your expertise.
more...
No comment yet.
Scooped by Zach Brookes
Scoop.it!

Facebook introduces 'want' button in e-commerce push - Telegraph

Facebook introduces 'want' button in e-commerce push - Telegraph | E-Commerce: Art + Science | Scoop.it
Facebook has developed a new “want” button, similar to its popular “like” button and designed to increase its clout in e-commerce.
more...
No comment yet.
Scooped by Zach Brookes
Scoop.it!

Two Ways to Improve Ecommerce Conversion Rates | PPC Hero®

Two Ways to Improve Ecommerce Conversion Rates | PPC Hero® | E-Commerce: Art + Science | Scoop.it
This post will discuss some techniques for improving conversion rates on Ecommerce websites. Moreover, I will highlight the importance of minimizing clutter and simplifying your checkout process.
more...
No comment yet.
Scooped by Zach Brookes
Scoop.it!

Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

Excellent Analytics Tip #13: Measure Macro AND Micro Conversions. | E-Commerce: Art + Science | Scoop.it
Improving \"Conversion Rate\" is key to any website\'s success, ecommerce or non-ecommerce. But are you thinking it right? Is your computation complete? This post is for you.
more...
No comment yet.
Scooped by Zach Brookes
Scoop.it!

4 Ways to Increase Average Order Value

Increasing average order value (AOV) is one method that you can use to increase revenue, even during traffic fluctuations. This article will show you four ways that you can increase AOV, with examples, to increase revenue from current traffic.
more...
No comment yet.
Rescooped by Zach Brookes from New Marketing
Scoop.it!

Social media content marketing strategy

Social media content marketing strategy | E-Commerce: Art + Science | Scoop.it
Social Media Marketing Podcast 004: In this episode Pat Flynn shares his social media content strategy to build a successful online business. (Are you trying to build a loyal following to your business?
more...
No comment yet.