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Taking Gamification to the Next B2B Level

Taking Gamification to the Next B2B Level | E-Commerce and Internet | Scoop.it
When thinking about gamification think outside badges and points and think of ways you can incorporate recognition in your own b2b marketing plan.

 

Even though gamification is much more than badges, many people continue to think of it as just that. So in order to challenge you to think outside the box about gamification, I am going to look at it through a scientific lens to show how the concept is rooted in a distinct human trait: the desire for recognition of our achievements.

 

Recognition:
Though there are altruistic acts that occur every day – there are a lot of acts that we do because we have to. What’s interesting though, is that even though we have to, we often want recognition for them. What’s even more interesting is that we will often judge others as not deserving recognition (e.g. it’s their job and they get paid for it – now they want a thank you too?) even though we ourselves think we are worthy of it.

 

What to Do:
Think about how you feel when you are recognized. Well guess what? That’s how most everyone else feels too. So think about this idea of recognition. How can you recognize your customers? Again – you are doing exceptional work that is deserving of their continued partnership – but that isn’t the point.

 

Even more, we are all inundated with so many messages on a daily basis – most of which come from non-human sources – and it is causing us to long for the days of human contact and social interaction. (That’s why social networks are so successful.) And if you can show that you are recognizing them, it adds back that idea of humanity that many people today are longing for.

 

It Works.
The fact is, gamification works. People like being able to see their points and badges add up. But the points and the badges are the end result of the larger issue: they like the recognition that recognizes their achievement. And they like it so much they keep coming back for more so it creates loyalty.

 

So again, when thinking about gamification think outside badges and points and think of ways you can incorporate recognition in your own b2b marketing plan. Maybe the answer is badges – but maybe it isn’t.

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Study: 76% eCommerce execs feel website experience impacts brand perception - Technorati

Study: 76% eCommerce execs feel website experience impacts brand perception - Technorati | E-Commerce and Internet | Scoop.it
Study: 76% eCommerce execs feel website experience impacts brand perception Technorati With rapid eCommerce growth around the world, many e-retailers have realized the power of a high-performing website that delivers fast response times, quick page...
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Are mobile apps like Flappy Bird really killing the games industry? - Metro

Are mobile apps like Flappy Bird really killing the games industry? - Metro | E-Commerce and Internet | Scoop.it
Metro
Are mobile apps like Flappy Bird really killing the games industry?
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Global B2C Ecommerce Sales To Reach $1.5 Trillion In 2014: APAC To Drive ... - Dazeinfo

Global B2C Ecommerce Sales To Reach $1.5 Trillion In 2014: APAC To Drive ... - Dazeinfo | E-Commerce and Internet | Scoop.it
Global B2C Ecommerce Sales To Reach $1.5 Trillion In 2014: APAC To Drive ...
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Don't Mock Speed-Reading Apps. They Are Life-Changing. - Slate Magazine (blog)

Don't Mock Speed-Reading Apps. They Are Life-Changing. - Slate Magazine (blog) | E-Commerce and Internet | Scoop.it
Slate Magazine (blog)
Don't Mock Speed-Reading Apps. They Are Life-Changing.
Slate Magazine (blog)
I've been using a similar app, Spreeder, for 211 days now. The reason I know the precise number?
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43 of the best Android apps launched in 2013

43 of the best Android apps launched in 2013 | E-Commerce and Internet | Scoop.it
In a year that saw Google Play finally pass the one million milestone in terms of live apps, it’s fair to say there’s a deluge of file-managers, smart calendars, funky cameras, ...
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This Is How Google Glass Really Works

This Is How Google Glass Really Works | E-Commerce and Internet | Scoop.it
Ever wondered how Google's visionary (pun intended) gadget, Google Glass, actually works?

Via Laurens ten Hagen
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Laurens ten Hagen's curator insight, April 9, 2013 6:55 PM

Well, artist Martin Missfeldt created an infographic that explains the wonders of technology behind Google's technologically-enhanced glasses.

At the heart of the tech that makes Google Glass tick are a mini projector and a semi-transparent prism which project an augmented reality layer of information directly to the user's retina.

 

The infographic also touches on arguably one of the biggest hurdles in the design of Google Glass — making it work for people who wear normal glasses.

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26 Tips for Using Images to Engage Fans and Followers

26 Tips for Using Images to Engage Fans and Followers | E-Commerce and Internet | Scoop.it

Images and photos: tools, tips and strategies to enhance the visual representation of your business and keep conversations flowing.


Via Brian Yanish - MarketingHits.com
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La industria ve a Samsung usando pantallas OLED "plásticas" en su próximo Note 3

La industria ve a Samsung usando pantallas OLED "plásticas" en su próximo Note 3 | E-Commerce and Internet | Scoop.it

Cuando uno escucha hablar de las pantallas OLED con base de plástico en vez de cristal, inmediatamente le viene a la mente una pantalla flexible y llegada del futuro. Todo se andará, pero por ahora, el uso de esta tecnología en las pantallas lleva aparejada una ventaja principal:disminuir el grosor y peso de este elemento en próximos smartphones.


Via Jose Maria Hernandez Montes
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Jose Maria Hernandez Montes's curator insight, May 1, 2013 10:26 AM

¿Solo reducción de grosor y peso de la pantalla? Puede parecer una mejora accesoria, pero nada más lejos de la realidad. Con el ritmo de crecimiento de las diagonales de los nuevo smartphones, esa característica es más importante de lo que parece. Por eso no nos extraña que la OLED Association se aventure a decir que para la feria IFA 2013 del próximo mes de septiembre, Samsung integrará esta tecnología en su próximo Note 3.

 

Sería demasiado aventurado pensar todavía en un terminal con pantalla flexible, pero no tanto imaginarse un avance de dicha tecnología en pantallas de equipos tan grandes como un futuro Note 3. Por ahora se desconoce la resolución que podría alcanzar dicho panel OLED pero reducir a la mitad el grosor y en tres el peso me parece una excelente idea que podría aprovecharse, por ejemplo, para mejorar la batería de estos grandes terminales.

Ese posible Samsung Note 3 con “pantalla OLED flexible” vería la luz de forma comercial a finales de este 2013.

Manuel's comment, May 7, 2013 4:56 PM
Un gran avanç en la tecnologia, no com Apple...
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Bazar Shop 1.4.2 Multi-Purpose e-Commerce Theme - Download Free Nulled Scripts

Bazar Shop 1.4.2 Multi-Purpose e-Commerce Theme - Download Free Nulled Scripts | E-Commerce and Internet | Scoop.it
Bazar Shop 1.4.2 Multi-Purpose e-Commerce Theme Ver 1.4.2 – April 26 Added: SEO tab for Products Added: shortcode Custom Product Tab Added: social icons for Google Plus and Instagram Added: Dutch translation by Robert de Vries Added: Turkish language...

Via Lawrence E. Pearson
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Google’s recycled paper mill datacenter uses seawater for green cooling - SlashGear

Google’s recycled paper mill datacenter uses seawater for green cooling - SlashGear | E-Commerce and Internet | Scoop.it
We all know that Google is big on green. The company has huge investments in solar power, wind power, and more green sources of renewable energy.

Via Laurens ten Hagen
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How the cloud is reshaping supercomputers

How the cloud is reshaping supercomputers | E-Commerce and Internet | Scoop.it
In the past decade supercomputers were dressed-up versions of Intel's x86 machines, but increasingly supercomputers are borrowing innovations (and silicon in the form of ARM-based chips or DSPs) from the mobile and big data realms to add speed...

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Google’s recycled paper mill datacenter uses seawater for green cooling - SlashGear

Google’s recycled paper mill datacenter uses seawater for green cooling - SlashGear | E-Commerce and Internet | Scoop.it
We all know that Google is big on green. The company has huge investments in solar power, wind power, and more green sources of renewable energy.

Via Laurens ten Hagen
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Six interesting examples of gamification in ecommerce

Six interesting examples of gamification in ecommerce | E-Commerce and Internet | Scoop.it
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Roberto Nocera's curator insight, August 22, 2013 6:00 AM

Interesting experience of gamification for ecommerce

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Copycat Business Model Generates Genuine Global Success for Start-Up Incubator

Copycat Business Model Generates Genuine Global Success for Start-Up Incubator | E-Commerce and Internet | Scoop.it
Rocket Internet, which funds e-commerce start-ups that mimic proven business models, operates in sharp contrast to Silicon Valley, where originality is prized. (Forget innovation. You want to succeed in tech?
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7 Point Ecommerce Checklist For Product Pages - Business 2 Community

7 Point Ecommerce Checklist For Product Pages - Business 2 Community | E-Commerce and Internet | Scoop.it
Business 2 Community
7 Point Ecommerce Checklist For Product Pages
Business 2 Community
Many online store owners don't know what should be on their product pages or how to increase their ecommerce sales.
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How Messaging Apps Make Money - Wall Street Journal (blog)

How Messaging Apps Make Money - Wall Street Journal (blog) | E-Commerce and Internet | Scoop.it
The Malay Mail Online How Messaging Apps Make Money Wall Street Journal (blog) While WhatsApp has so far kept its messaging service simple and free of advertisements, rival apps like Line, Kakao Talk and WeChat have been scrambling to find ways to...
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30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study] - Search Engine Watch

30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study] - Search Engine Watch | E-Commerce and Internet | Scoop.it
Business 2 Community 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study] Search Engine Watch If you're curious about what the state of ecommerce looked like last year, ShopVisible recently released a report that highlights mobile...
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Google’s recycled paper mill datacenter uses seawater for green cooling - SlashGear

Google’s recycled paper mill datacenter uses seawater for green cooling - SlashGear | E-Commerce and Internet | Scoop.it
We all know that Google is big on green. The company has huge investments in solar power, wind power, and more green sources of renewable energy.

Via Laurens ten Hagen
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Why You Should Let a 5-Year Old Design Your Next Product - Nilofer Merchant

Why You Should Let a 5-Year Old Design Your Next Product - Nilofer Merchant | E-Commerce and Internet | Scoop.it
The challenges of our era don't require more followers; they require leadership that encourages the community to build what's needed through initiative.
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Pinterest: Why You Need These 6 Add-on Tools

Pinterest: Why You Need These 6 Add-on Tools | E-Commerce and Internet | Scoop.it

Pinterest can be a valuable social tool to help brands build their network and increase traffic to their websites. That’s especially true for businesses that have something visual to share such as ecommerce businesses, design businesses or businesses that use photos, videos and infographics.

 

But just using the site itself might not garner the best possible results. It has an elegantly simple interface – but it is barebones when it comes to features. It doesn’t notify you with alerts. It doesn’t have analytics. It doesn’t let you schedule your activity.

 

That is why you need add-on tools. We’ve chosen 6 “pinteresting” tools you may not be aware of that can make your business more successful on Pinterest, and help you understand its impact on your brand.

 

Here are our picks of six online tools have sprouted up recently that can help businesses get the most out of Pinterest:

 

PinGraphy – This tool allows users to schedule pins so they go up on the site at specific times. Businesses that use Pinterest to drive traffic to their sites might find that their customers are more likely to click over at certain times. Particularly for business owners that might reserve pinning for the late night hours, this type of tool could definitely help your pins be seen by more pinners or prospective customers.

 

PinAlerts – This Web service sends alerts via email when someone pins something from your website. Businesses can add their sites to the PinAlerts list and then see which users are visiting their site and when, along with what type of content they find interesting enough to pin. Here are 5 ways to use PinAlerts.

 

Octopin – This analytics tool gives insights into the effectiveness of Pinterest marketing campaigns. Users can measure clicks from particular pins, re-pins, popular pins, and even demographics data about their followers, as well as manage campaigns, contests, comment conversations and more.

 

Lexity – This tool can give online retailers an idea about what products are reaching the most people on Pinterest. The report contains information about a site’s most pinned products, along with the competitive landscape and pinners who most influence your network and those who share the content from your site.

 

Pinerly – This is an all-inclusive Pinterest dashboard that allows users to manage their posts, optimize content through posting times and descriptions, and measure how Pinterest content is received by your followers. Pinerly aims to maximize the effectiveness a brand’s pins while minimizing the number of sites and accounts needed.

 

ViralHeat – This social media monitoring and analytics tool recently announced integration with Pinterest. Though the service is paid, it can monitor pins by keyword, find influencers, and and provide relevant statistics and analytics information that brands might find useful.


Via Brian Yanish - MarketingHits.com
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¿Hacia dónde nos lleva el e-commerce? 15 tendencias de lo más curiosas

¿Hacia dónde nos lleva el e-commerce? 15 tendencias de lo más curiosas | E-Commerce and Internet | Scoop.it
El e-commerce es un negocio relativamente joven que está conociendo las mieles del éxito actualmente. Al ser un sector todavía inexplorado ofrece multitud de novedosas opciones.

Via Santiago Sanz Lastra
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10 (More) Awesome Things Google Search Can Do For You

10 (More) Awesome Things Google Search Can Do For You | E-Commerce and Internet | Scoop.it
Today, following the post 5 Steps to More Efficient Google Search, we want to reveal to you 10 more awesome features that Google can do to help save your time of searching here and there, clicking up and down, or purchasing something complicated...

Via Laurens ten Hagen
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10 Billion Android Market downloads and counting - Official Google Mobile Blog

10 Billion Android Market downloads and counting - Official Google Mobile Blog | E-Commerce and Internet | Scoop.it

"One billion is a pretty big number by any measurement. However, when it’s describing the speed at which something is growing, it’s simply amazing. This past weekend, thanks to Android users around the world, Android Market exceeded 10 billion app downloads—with a growth rate of one billion app downloads per month. We can’t wait to see where this accelerating growth takes us in 2012. ..."


Via Laurens ten Hagen
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