When thinking about gamification think outside badges and points and think of ways you can incorporate recognition in your own b2b marketing plan.
Even though gamification is much more than badges, many people continue to think of it as just that. So in order to challenge you to think outside the box about gamification, I am going to look at it through a scientific lens to show how the concept is rooted in a distinct human trait: the desire for recognition of our achievements.
Recognition: Though there are altruistic acts that occur every day – there are a lot of acts that we do because we have to. What’s interesting though, is that even though we have to, we often want recognition for them. What’s even more interesting is that we will often judge others as not deserving recognition (e.g. it’s their job and they get paid for it – now they want a thank you too?) even though we ourselves think we are worthy of it.
What to Do: Think about how you feel when you are recognized. Well guess what? That’s how most everyone else feels too. So think about this idea of recognition. How can you recognize your customers? Again – you are doing exceptional work that is deserving of their continued partnership – but that isn’t the point.
Even more, we are all inundated with so many messages on a daily basis – most of which come from non-human sources – and it is causing us to long for the days of human contact and social interaction. (That’s why social networks are so successful.) And if you can show that you are recognizing them, it adds back that idea of humanity that many people today are longing for.
It Works. The fact is, gamification works. People like being able to see their points and badges add up. But the points and the badges are the end result of the larger issue: they like the recognition that recognizes their achievement. And they like it so much they keep coming back for more so it creates loyalty.
So again, when thinking about gamification think outside badges and points and think of ways you can incorporate recognition in your own b2b marketing plan. Maybe the answer is badges – but maybe it isn’t.
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Pinterest can be a valuable social tool to help brands build their network and increase traffic to their websites. That’s especially true for businesses that have something visual to share such as ecommerce businesses, design businesses or businesses that use photos, videos and infographics.
But just using the site itself might not garner the best possible results. It has an elegantly simple interface – but it is barebones when it comes to features. It doesn’t notify you with alerts. It doesn’t have analytics. It doesn’t let you schedule your activity.
That is why you need add-on tools. We’ve chosen 6 “pinteresting” tools you may not be aware of that can make your business more successful on Pinterest, and help you understand its impact on your brand.
Here are our picks of six online tools have sprouted up recently that can help businesses get the most out of Pinterest:
PinGraphy – This tool allows users to schedule pins so they go up on the site at specific times. Businesses that use Pinterest to drive traffic to their sites might find that their customers are more likely to click over at certain times. Particularly for business owners that might reserve pinning for the late night hours, this type of tool could definitely help your pins be seen by more pinners or prospective customers.
PinAlerts – This Web service sends alerts via email when someone pins something from your website. Businesses can add their sites to the PinAlerts list and then see which users are visiting their site and when, along with what type of content they find interesting enough to pin. Here are 5 ways to use PinAlerts.
Octopin – This analytics tool gives insights into the effectiveness of Pinterest marketing campaigns. Users can measure clicks from particular pins, re-pins, popular pins, and even demographics data about their followers, as well as manage campaigns, contests, comment conversations and more.
Lexity – This tool can give online retailers an idea about what products are reaching the most people on Pinterest. The report contains information about a site’s most pinned products, along with the competitive landscape and pinners who most influence your network and those who share the content from your site.
Pinerly – This is an all-inclusive Pinterest dashboard that allows users to manage their posts, optimize content through posting times and descriptions, and measure how Pinterest content is received by your followers. Pinerly aims to maximize the effectiveness a brand’s pins while minimizing the number of sites and accounts needed.
ViralHeat – This social media monitoring and analytics tool recently announced integration with Pinterest. Though the service is paid, it can monitor pins by keyword, find influencers, and and provide relevant statistics and analytics information that brands might find useful.
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