With all of Google’s post-Penguin focus on natural link building and the increasingly high weight given to social performance by the company’s algorithms, it’s clear that social media marketing should be a priority for every business operating online these days.
However, when it comes to social networking, there’s a right way and a wrong way to go about promoting your business. Take a look at the following tips to see what’s working in 2012, and which outdated social media marketing tactics should be avoided at all costs!
"First, to answer the question in the title: Yes, if you are not seeing a tangible and measurable impact of your spend and efforts in Social Media and Search Engine Optimization (SEO), it’s definitely your fault.
We can’t very well blame the whole of the internet or the poor response of our potential customers now, can we? If you’re not pro-actively involved with creating and optimizing content on your website or participating in social media, please refer to the rest of my blog posts, this one isn’t for you.
Web Marketing Approaches That Won't Hurt Your Cost Savings Much. 30.08.2012 | Author: ... This is the procedure of recruiting a network of smaller sized web sites known as affiliates to push focused site visitors to some web-site.
Content marketing, social media, video, and public relations affect a web presence and organic search rankings. These tactics can have a significant positive impact on SEO including: rank, backlinking, social signal generation and fresh content.
"Social media and SEO are very much separate line items in a marketing budget, but content socialized at the page level through Google+, Facebook, Twitter, Pinterest and YouTube generates social signals which can positively impact SEO and an organic search ranking.
The most direct link between SEO and social media is Google+ and Search plus Your World. If you haven't yet started to build out your personal and business Circles, please do. A piece of content shared through your Circles has an opportunity to be found by your followers through Search plus Your World – before your competitors’ content is found".
We reviewed their social presence and analyzed the content strategies used by social marketing leaders such as Converse, Whole Foods, NBA, ESPN, Farmers Insurance, and American Express, on the two most popular social networks, Facebook and Twitter.
e-Recrutement, Recrutement 2.0, Recrutement mobile, ... le Recrutement online est en ébulition ! Il ne se passe pas une semaine sans qu'un nouvel acteur, plus ou moins innovant, n'arrive sur le marché.