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HTML5 et référencement, un mariage qui fonctionne

HTML5 et référencement, un mariage qui fonctionne | e-business et webmarketing | Scoop.it

 Depuis l'avènement du premier moteur de recherche, les web-designers et développeurs ont souvent été confrontés à une question récurrente : “Comment améliorer la place de leurs sites web dans les résultats des moteurs de recherche ?

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Les six principes de l'entreprise sociale et collaborative - Salesforce.com France

Les six principes de l'entreprise sociale et collaborative - Salesforce.com France | e-business et webmarketing | Scoop.it
Les réseaux sociaux sont désormais omniprésents et ils transforment les activités de votre entreprise dans de nombreux domaines. Bien plus qu'une simple opportunité, il s'agit selon nous d'une occasion en or.

Via Patrick Bouillaud
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Salesforce guide les entreprises vers le Social Success

Salesforce guide les entreprises vers le Social Success | e-business et webmarketing | Scoop.it
Avec la plate-forme Social Success, Salesforce se propose d'accompagner les entreprises dans leur adoption des médias sociaux.

Via Made In Ecommerce
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Trouver des commentaires dofollow | Veille SEO

Trouver des commentaires dofollow | Veille SEO | e-business et webmarketing | Scoop.it
Trouver des blogs pour poster un commentaire et gagner ainsi un BL est une quête quotidienne pour les référenceurs. L'article explique comment repérer les sites dont les...

Via Keups
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Webmarketing et référencement web

Webmarketing et référencement web | e-business et webmarketing | Scoop.it
Confiez la réalisation de vos projets web à des experts du webmarketing, de la communication et des nouvelles technologies!
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Vous avez un projet CRM ?

Vous avez un projet CRM ? | e-business et webmarketing | Scoop.it

Laissez-vous guider pour exploiter au mieux vos données clients et piloter vos ventes avec Salesforce ou Zoho CRM

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Search Engine Marketing (SEM), Paid Search Advertising (PPC) & Search Engine Optimization (SEO)

Search Engine Marketing (SEM), Paid Search Advertising (PPC) & Search Engine Optimization (SEO) | e-business et webmarketing | Scoop.it
The authoritative guide to search engine marketing (SEM), search engine optimization (SEO), paid search advertising (PPC) and social media marketing. News, how-to and marketing strategy guides to succeed on search engines.
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How will a link help my website? Determining the value of a link | SEOrisk.com

How will a link help my website? Determining the value of a link | SEOrisk.com | e-business et webmarketing | Scoop.it
Follow this simple flow chart to see how a link from another website might help yours.

Via Sylvain Richard
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Email Marketing Stats, Benchmarks and Research | MailChimp

Email Marketing Stats, Benchmarks and Research | MailChimp | e-business et webmarketing | Scoop.it

Statistiques intéressante sur les ouvertures d'email

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10 Tips For Using Google+ Hangouts For Your Business

10 Tips For Using Google+ Hangouts For Your Business | e-business et webmarketing | Scoop.it
Google Plus Hangouts are one of the most powerful features - are you using this live video chat app to connect with customers and influencers yet?
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How to Increase Your Search Rank Using Social Media

How to Increase Your Search Rank Using Social Media | e-business et webmarketing | Scoop.it

From The Article: "The rules of search have changed. In fact, they change on a daily basis. But never so dramatically has rank been uprooted since the explosion of social media. Social media sites, especially the power houses of Facebook, Twitter and LinkedIn, have become backlink central for affecting organic search results.

 

Social media’s influence on driving business via the web is expected to surpass search engine optimization (SEO) in 2013, according to eMarketer. Web marketers and PR professionals must pay attention to how social media affects search, and ultimately how it can change the rules of online visibility and (online) brand engagement.

 

How can you use social media to increase your SEO rank and ensure that the rank and ensuing traffic will convert to web business"?

 

Full Article Here: http://mashable.com/2012/08/22/search-rank-social-media/


Via Antonino Militello, Sylvain Richard
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29 Content Marketing Secrets - Free eBook - Online Marketing Blog

29 Content Marketing Secrets - Free eBook - Online Marketing Blog | e-business et webmarketing | Scoop.it
The world of content marketing is full of mystery and intrigue with companies leveraging every possible resource to achieve a competitive advantage. In the.
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How Social Media Impacts SEO – Complete Guide

How Social Media Impacts SEO – Complete Guide | e-business et webmarketing | Scoop.it

It is no secret that Social Media has become an important part of Search Engine Optimization. All search engines are taking social signals as one of the biggest factor in search engine ranking. As a marketer, you cannot ignore the social context in your overall SEO strategy.


SEO is not dead. and also, Social Media is not going to replace SEO. SEO will always be around but social media will have a huge impact on search engine rankings in the coming years.

 

In this post, I will talk about few popular social media sites and how they impact SEO.

 


Via Antonino Militello, Sylvain Richard
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Salesforce donne aux entreprises la clé des médias sociaux - ITespresso.fr

Salesforce donne aux entreprises la clé des médias sociaux - ITespresso.fr | e-business et webmarketing | Scoop.it
ITespresso.frSalesforce donne aux entreprises la clé des médias sociauxITespresso.frCette plate-forme a vocation à toucher le plus clair des secteurs de métier, du dirigeant de PME au pôle commercial, en passant par les community managers et les...

Via Cyril Bladier
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Salesforce veut concurrencer Dropbox avec Chatterbox

Salesforce veut concurrencer Dropbox avec Chatterbox | e-business et webmarketing | Scoop.it
A l'occasion de la conférence annuelle de TechCrunch, Marc Benioff, P-DG de Salesforce, a dévoilé en avant-première certaines informations qui seront détaillées la semaine prochaine lors de l'événement Dreamforce de l'éditeur.

Via Innovation assurance Banque
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Hébergement, maintenance, assistance et webmastering - GakoO e-Business

Hébergement, maintenance, assistance et webmastering - GakoO e-Business | e-business et webmarketing | Scoop.it

Performance et sécurité garanties : Serveur dédié ou mutualisé - Infogérance - Nom de domaine - Maintenance corrective & évolutive - Support

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Création de site internet

Création de site internet | e-business et webmarketing | Scoop.it
Devenez enfin visible et attractif avec un site web professionnel, à votre image, simple à administrer et bien référencé.
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Vous avez un projet Web? - GakoO e-Business

Vous avez un projet Web? - GakoO e-Business | e-business et webmarketing | Scoop.it
Laissez-vous guider pour concevoir, promouvoir et gérer votre stratégie web : Création de site web et e-commerce, référencement, réseaux sociaux et webmarketing.
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Social Media Strategy for Businesses With No Time for Social Media

Social Media Strategy for Businesses With No Time for Social Media | e-business et webmarketing | Scoop.it
Even small businesses can take advantage of social media with these tips on how to maximize your social time.
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L’e-mail marketing mieux que le search et les réseaux sociaux ?

L’e-mail marketing mieux que le search et les réseaux sociaux ? | e-business et webmarketing | Scoop.it
On l’a vu, l’e-mail reste un moyen de communication indétronable, même auprès des jeunes.

Via Marc Laliat
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Here’s What’s Working For B2B Businesses In Search And Social

Here’s What’s Working For B2B Businesses In Search And Social | e-business et webmarketing | Scoop.it

"It’s an ongoing struggle for businesses to figure out how to get the most out of their marketing budgets. While email has proven time and time again to be an incredibly effective channel, there’s still a lot of question as to how to maximize ROI in channels like search and social. Here, you’ll find a look at what seems to be working for a great deal of B2B businesses.

 

Webmarketing123 has put out some interesting survey results for its State of Digital Marketing 2012 report. It looks at B2B vs. B2C marketing efforts in terms of SEO, PPC and social media. We’ll focus on the B2B side of things here. Among other things, it looks specifically at the satisfaction levels of in-house/agency search marketing and social media efforts, as well as how much money businesses are putting into different social networks, and how much they’re getting back.

 

The survey included companies like Sony, Olympus, Phillips, IBM, Hitatchi, Cisco, Agilent, Microsoft, Citrix, Medtronic, Merck, Novo Nordisk, Blue Shield, ADP, Pitney Bowes, Monster.com, Angie’s List, GE, John Deere, Aramark, Thomson Reuters, Federal Express, Bose, and Nestlé. In all, over 500 marketing professionals from the U.S. responded to the survey.

 

The main B2B takeaways appear to be that lead generation is the top objective among brands, and SEO is found to be twice as effective as either PPC or social media marketing. This is quite interesting, considering that it is getting harder and harder to get on the first page of Google results.

 

Of course, there are some major brands that took this survey, and they likely don’t struggle with rankings as much as some smaller businesses".

 

Read More: http://www.webpronews.com/heres-whats-working-for-b2b-businesses-in-search-and-social-2012-08


Via Antonino Militello, Sylvain Richard
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Comment maintenir son référencement Google | Pandaranol

Comment maintenir son référencement Google | Pandaranol | e-business et webmarketing | Scoop.it

Un bonn checklist pour maintenir son positionnement.


Via AxeNet
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Choosing The Best Domain Name ~ E-marketing

Choosing The Best Domain Name ~ E-marketing | e-business et webmarketing | Scoop.it
The most important decision when creating a website is likely to be the domain name. When the time comes to make this selection, there are two schools of thought. The first is creating a domain that comes close to a popular search term ...
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Alignement Marketing-Ventes | inficiences partners | Efficacité marketing & commerciale

Alignement Marketing-Ventes | inficiences partners | Efficacité marketing & commerciale | e-business et webmarketing | Scoop.it
L'alignement des équipes marketing et commerciale constitue un enjeu clé pour les directions générales.
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