According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....
As local marketers, most of us know how to set up a Google Places for Business account or create a Facebook Page. But, these are not the only accounts you should be creating in order to get the full benefit of your local SEO campaign.
With a staggering 26% of the eCommerce market Magento is seeing more and more online stores adopt their powerful software. With over 1,900 themes and thousands of modules available to download – allowing for unparalleled customizability.
Manhattan Research has recently released the outcome of a survey that it conducted with the participation of 3000 doctors, and which showed that over one third of them have recommended the use of mhealth apps to their patients within the previous year.
How to create an uncontested market place by repositioning your brand in the digital world A number of well recognised brands have disappeared over the las. Marketing topic(s):Brand positioning. Advice by Guest Expert.
Une croissance annuelle moyenne de +71 % de 2009 à 2012* : l’e-commerce chinois n’a pas à rougir de ses résultats. Et avec de plus en plus d’internautes dans le pays et un pouvoir d’achat en hausse constante, cette tendance ne devrait pas faiblir.
Statistics on consumer psychology on Ecommerce sitesHave you ever wondered about which are the biggest consumer concerns that are a barrier to online purch. Marketing topic(s):Digital marketing strategy. Advice by Susanne Colwyn.
The term mHealth was coined by Professor Robert Istepanian, who described it broadly as the use of 'emerging mobile communications and network technologies for healthcare'. (4) Essentially, mHealth is the use in medicine ...
Don't get left behind, follow these 7 Steps to Brilliant B2B Marketing! Many Business-to-business (B2B) companies are already successfully getting great re. Marketing topic(s):Digital strategy development.
Do you track social media metrics? Real life examples illustrate you need to do something & 5 tips to help you start measuring your results....
What’s missing from this social media list?
There’s no mention social media marketing’s relationship to revenues (including lead generation) or profits, the elements businesses use to keep score of their success.
This, despite the fact that marketing’s goal is to communicate to and engage with its target audience; to convey the value of its products and services and drive profitable sales.
Tracking social media results to sales can be difficult since it may not be the last piece of marketing touched before the purchase as is the case with search or affiliate sales. In part, this is why so many executives attribute improved branding to social media. They need to show that it’s supporting their overall efforts in a measurable way in order to continue to provide budget and resources....
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