"For businesses looking to maximize the ROI of their social media strategy, how many is always far, far less important than who. Pretty soon you realise that a big number is meaningless unless it’s actually converting into brand awareness, website footfall and sales – so who should you be looking to attract?
Early adopters, social sharers and power-users are all pivotal in helping your brand reach critical max, but they’re not alone. Indeed, lurkers and even haters can become powerful influencers if you take the time to engage and inspire them"
Now that Steve Jobs has gone, who is the most powerful and influential CEO in the technology world? My nomination is Jeff Bezos, founder of the first e-commerce business to make a real splash, and still running Amazon 18 years on.
"The art and science of selling digital goods is figuring out the optimal price, informed not by what your upfront costs are, but what you think the market will bear. With digital goods, the object isn’t to make the maximum profit per customer, but to make the maximum profit overall"
As the traditional media industry continues to struggle with the disruption caused by the web, some sceptics argue that a "digital first" approach isn't the answer -- but the reality is that focusing on digital is the only hope the industry has.
I spent a week testing Amazon's new e-reader, the Kindle Paperwhite, which starts at $119. The verdict: The front-lit screen improves the reading experience all day long, not just at night, making this a big step up from the Kindle Touch.
J.R.R. Tolkien's estate and publisher HarperCollins are suing Warner Brothers over digital rights to "The Lord of the Rings" and "The Hobbit." The suit alleges that Warner Brothers violated copyright by developing online gambling games and slot machines"
A new report by the non-profit industry group BookNet Canada finds more and more people are buying e-books, and when they do purchase hardcovers and paperbacks they are increasingly getting them outside of conventional book stores...
The BBC's Rory Cellan-Jones speaks to Amazon boss Jeff Bezos about the Kindle Fire HD which will be available in the UK from 25 October: "Kindle owners read four times as much but also continue to buy paper books"
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