SEO has become a cornerstone in content marketing campaigns as businesses look to establish a presence on the Internet. However, SEO is about more than just making sure you have the appropriate keywords placed in landing pages and blog posts. Search engines are getting smarter – specifically Google – which is constantly trying to keep the playing field leveled with every new update. Google’s goal is to ensure that Web surfers are getting quality results each time they submit a search query, and you need to keep these guidelines in mind to make sure your company site actually reaches your target audience. That being said, it helps to know how to optimize your SEO strategy to make sure that you’re always tapping into the potential of the Web. Here are eight tools you can use to enhance your current SEO plan. Continue reading →
It’s a well-publicized reality that job growth is not consistent with the increase in the number of college graduates, and the unemployment crisis is a major concern for many countries. And yet, employers and business leaders are beginning to insist that their demand for talent is not being met by the [...]
"Dyslexic Advantage - UCSF Scientific Symposium: Dyslexia Beyond Reading: Memory, Cognition, Expertise, and Innovation - Dr. Maryanne Wolf discusses some of the behaviors all parents can employ to help their child become a successful reader. Wolf also emphasizes how important it is for parents to realize the positive impact they can have on their child at a young age."