On April 3, the New York Times reported that LinkedIn is one of many competitors vying for a piece of Google’s search traffic.With over 5.7 billion professionally oriented searches performed on the site last year, LinkedIn has made continued efforts to improve the search experience, adding new features like auto-complete, suggested searches, automated alerts and a smarter query intent algorithm.
Content marketing on LinkedIn puts you and your business in front of the people you want to see it. Just like with Google, there is a renewed focus on content at LinkedIn as the company strives to compete with other social networks.A great example of this is LinkedIn’s recent acquisition and integration of SlideShare, a service used for uploading and sharing presentations.
Add to this the launch of new products like LinkedIn Today, LinkedIn Influencers (where a hand-picked crew of 200 celebrity professionals present exclusive content), and Sponsored Updates (allowing brands to promote whitepapers and branded content), and marketers have a powerful platform that combines search and social and connects content with influencers.
Image from: Summer Photo / Shutterstock What do people do in the summer? They take pictures of themselves. That’s what. At the beach, eating ice cream, at theme parks, going for hikes. And what do people do with these photos?
5StarControl has applauds Ryan Ruud for making the case for a local social marketing identity. Reputation management site 5StarControl wrote that local businesses are going to blossom with social media marketing – the new local business marketing approach.
Consumer psychology, according to Ruud’s article, predisposes customers to shop locally when brand recognition is identified with locally-owned business markets. By connecting consumer brand loyalty to local business markets, small businesses are taking advantage of an invaluable local, social resource. To support this, he cites MainStay Salire’s study, “Social Media ROI: Quantifying the Beneﬁts of Social Media,” which reports that the use of locally defined social media content in marketing can create ten times the consumer exposure over the use of corporate media strategies.
Advertising has evolved rapidly over the last century.The Google Display Network is one of the big kids on this global block in the 21st century. In the last few years the new kid on the block has arrived and their name is Facebook.
In identifying a lack of perspective on the layout choices of Google and Bing, we developed a methodology to extract the opinions of searchers about search layouts for queries that include social and universal results.
From The Article: "With the continued evolution of the SERPs and ever more content -- both in quantity and variety -- making its way into the search results, it is important to occasionally step back and gauge how searchers feel about the changes. Thus far, it seems searchers do not want or benefit from the inclusion of social in the SERPs.
If forced to choose a social-SERP layout style, they would choose Bing social results, which are set off to the side rather than directly mixed in with the search results.
When it comes to universal, searchers prefer Google’s layout over Bing’s".
Vengo, the maker of mini vending machines for bars, restaurants and offices, has raised $1 million in seed funding from a number of New York-area investors and others, including David Tisch (BoxGroup), Brad Feld, The Richport Group (chaired by...
The recent share trends between the two largest search engines continued this month. Google’s share declined by 0.2ppts from June to July, while Bing picked up that share. Both Yahoo!’s and AOL’s share remained flat M-O-M.
Giuseppe Mauriello: I received an invitation some hours ago to join into closed beta test of Ping.it (formerly StormDriver).
It is a social content discovery platform that allows people to ping where they are in the Web right now, locate others in real time, and join them on any page.
From About Page:
"Ping.it offers a new way to discover interesting content in a social setting. Instead of leaving updates on social networks, just like notes on a fridge, simply share the experience of discovering content in real time, together. Don’t wait for people to tell you what they’re doing. Instead, take a look at Ping.it and join them on the spot!
With Ping.it you can see what pages others are visiting right now. You can also get pinged about the good stuff they find or ping your own discoveries.
Ping.it is all about the real-time aspect of the Web. Being aware of where your friends are online is one thing. Another is that you can instantly know what’s hot. In Ping.it you can see how many other users are interacting with a page, and if things get interesting you can get notified and join in the fun!
Every ping can be send to a specific topic – and all the people who follow it. This way you will immediately know if a new interesting page was pinged to any topic you follow. You can create your own topics, invite contributors, and together create useful scrapbooks of content. All topics have their own unique URL’s, so that you can share your best collaborations with the outside world.
We use cloud-enhanced browsing in order to let you enjoy your favorite content from within Ping.it. Instead of searching for stuff outside and then reporting on your findings through social networks..."
Today Zapstreak, the mobile SDK for Android app developers, is able to lift the lid on some interesting data that has been collected via Shortbeam, the company’s showcase app launched on Google Play...