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Rescooped by Daniel Williamson from The MarTech Digest
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5 Steps to Determine the Perfect Social Media Strategy - Social Media Explorer | #TheMarketingAutomationAlert

5 Steps to Determine the Perfect Social Media Strategy - Social Media Explorer | #TheMarketingAutomationAlert | My Interests | Scoop.it
Teddy Hunt offers 5 simple steps for small to medium sized businesses to develop a social media strategy.

 

However your business decides to tackle its social media marketing efforts, there are five steps that set the foundation for a successful social marketing strategy regardless of your company’s makeup.

 

1. Define Your Goals

2. Identify Your Target Audience

3. Target the Appropriate Social Media Platforms

4. Define Your Unique Selling Proposition (USP) and Core Topics

5. Create an Editorial Calendar


Via marketingIO
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marketingIO's curator insight, September 18, 2013 10:59 PM

You may want to create your editorial calendar first, then follow-through with the other steps. Why? The content is (presumably) targeted to a persona, and the social media channel should be relatively easy to identify.


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Yangyu Wang's curator insight, September 25, 2013 4:12 PM

These five steps summarized the process of media strategy comprehensively and accurately. Identity the goal is to find the combination of media that enables marketers to communication with the message in the effective manner, to the largest number of potential customer at the lowest cost. Identifying the target audience is to focus on market analysis. Target the appropriate media platforms and define the unique selling proposition are to establishing media objectives and select the medium. 

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System Builder Marathon, Q3 2013: $650 Gaming PC - Tom's Hardware Guide

System Builder Marathon, Q3 2013: $650 Gaming PC - Tom's Hardware Guide | My Interests | Scoop.it
System Builder Marathon, Q3 2013: $650 Gaming PC
Tom's Hardware Guide
Of course, lacking the funds to do all things well, I tend to vary the specific goals for each gaming PC I build.
Daniel Williamson's insight:

$650 gets you alot of machine nowadays.

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